VoiceSEO

voice seo

How to Leverage “Near Me” Searches for Your Voice SEO

How to Leverage "Near Me" Searches for Your Voice SEO

The rise of voice-enabled search is changing the digital landscape as we know it. Thanks to advancements in technology, virtual assistants are now commonly featured in smart devices, making it more convenient for users to benefit from what voice search has to offer.

Voice-enabled devices such as Amazon’s Alexa and Google Home, Siri and Google Assistant on iPhone and Android smartphones, respectively, are helping the number of searches continue to soar, particularly local searches. It’s estimated that by 2021, mobile devices are expected to impact $1.4 trillion in local sales.

Google reports that “near me” searches have grown by 150 percent over the past two years. This means that localized search not only tells us where to go but also helps us find what we need. Indeed, the willingness to interact with devices continue to rise over the past three years, even in public situations.

What’s remarkable is, people have continued to adapt to advances in search technology, leading to more users becoming increasingly comfortable in using voice search when conducting localized searches. That’s all the more reason to focus your marketing efforts to localized searches and be more visible to customers in your area.

The bottom line is that people searching for local services online is now more widespread than ever before. So, if you haven’t optimized your business for localized search, or what we call “near me” searches, it’s about time you consider doing it now through voice search SEO services.

Completely Fill Out Your Google My Business Page Profile

Showing up as a Google Local Business is one of the most effective ways to improve your visibility in Google search results. The way it works is, Google gets information from Google My Business (GMB) listings to know which businesses to show in the local search pack. If your listing doesn’t exist, you’re at a serious disadvantage. In fact, there’s a good chance your business wouldn’t appear at all.

This is the reason why it’s imperative you sign up for a business profile and fill out all the necessary information. One of the most guaranteed ways to boost your chances of getting one of the Google Local 3-Pack spots is by being as informative as possible when creating your GMB profile. If you input enough information, GMB will even create a simple website for your business that will serve as its online representation.

Here are a few pointers you need to consider when creating your GMB profile:

  • Make sure your display name and business name are one and the same. This avoids confusion when Google tries to rank your site for local search.
  • Upload an attractive custom image instead of a stock photo. Note that 60 percent of consumers say local search results with good images capture their attention and usher them towards a decision.
  • See to it that your URL is correct. You wouldn’t want them encountering an error 404, or worse, a different site.
  • Refrain from using legal terms such as “Inc.” or “LLC” in your business name. Avoid legal troubles.
  • Use local phone numbers instead of 800 digits. You want to focus on local search.
  • Have your business verified by Google to make it more legitimate.

Get Your Customers to Leave Positive Reviews

When you’ve established a stronger presence on Google through your GMB profile, your next step is to get more users to post reviews of your services after becoming your customers. Make it your mission to provide the best possible service to each of your customers, even the difficult ones. It’s the only way to earn genuine positive reviews and a higher number of stars.

According to Google’s GMB support page, review count and score are factored into local search ranking. And if you get more customers to come in and experience exceptional service from your business, you can get more positive reviews. Keep in mind that 86 percent of consumers read reviews for local businesses, which may convince them to patronize your brand.

Think of it as a cycle that favors your business: it pushes you to deliver the best possible service you can offer while helping your brand grow a larger customer base. Fortunately, Google aims to create a more positive user experience, making it easier for customers to leave a review through its search interface. The only thing you must worry about is how to get your customers to do it. Here are a few things you can do:

  • Hand out “leave us a review” cards. It’s not only another form of marketing, but also a way to get those reviews.
  • Simply ask for a review. Being direct sometimes works best.
  • Stress how easy it is to do. There’s nothing like letting them know it won’t be a hassle.
  • Launch a Google business review email campaign. Yes, direct requests work.
  • Display the Google Review link to your website. Accessibility is key.
  • Include the link in your surveys. Feedback forms and surveys will allow you to find ways to improve, so you might as well throw in a request for a review, too.
  • Publish positive reviews on your website using the Schema Review and Schema Rating markups to make it easier for Google to know about them.
  • Respond to the reviews, since Google also takes responses in consideration when ranking for local search

Include NAP Data on Your Site

There is one other place you need to complete your business information other than Google My Business, and it’s on your website. So, make sure you show your business name, address, and phone number (NAP) throughout your site and social media accounts.

Your NAP is what causes your site to appear in geo-targeted searches. If you skip on including these vital pieces of information, search engines won’t be able to display your business when someone conducts a local search for your product or service.

Despite search algorithms not being public knowledge, many SEO experts believe that search engines validate businesses by cross-referencing their NAP information as they appear on their website. Your site won’t be prioritized if search engines don’t believe it’s legitimate, making NAPs essential for SEO and local search results. If your NAP checks out, it increases the likelihood of ranking well.

Accuracy and consistency are key to doing this the proper way. Go through these guidelines to make sure you’re doing it correctly:

  • Make sure it’s written as crawlable text. This helps Google easily read the data and figure out how to rank your website.
  • Display the exact same business name, address, and phone number throughout your site.
  • Familiarize yourself with the Local Business schema markup to make it easier for Google to understand the contents of your site.
  • Include the area code in your phone number to help Google pinpoint your location.

Geocode Your Images

Geocoding your images associates them with your business location, which would help beef up your local signal, and eventually boost your presence for “near me” searches.

Incorporating images in your site’s overall content is a great strategy when trying to appear in local search. These images can provide more opportunities for adding keyword signals on a page, which presents better chances for ranking under search results in general.

If these images are also associated with places the right way, they convey additional location signals, which would help your business be considered more relevant in local searches.

Try to explore Google Maps, and you’ll come across locations that have a few images associated with local places in the web mapping service’s interface. If you geocode your images the right way, it gives Google and other search engines another reason why the content should be related to a specific place.

To do it right, here are a few guidelines:

  • Select the right image. This is going to be a visual representation of your business, so get it right.
  • Use a relevant file name. It’s SEO-friendly.
  • Consider the file size. Nothing too big for faster loading.
  • Embed alt text. This is a great way to boost SEO.
  • Add latitudinal and longitudinal data. Knowing your business’ specific location matters a lot.

Build a Backlink Profile That Includes Geographic Anchor Text

Building a healthy backlink profile is important for standard SEO. But when it comes to “near me” and voice search, you need to include geographic anchor text. It’s important to include your business city and state since it’s one more way Google determines where your business is located, which can help you rank in local search.

Your geographic anchor text should include your business, city, and state. A good example is “Deep End Guitar Luthier Services in Carson, California”.

Again, this is important so Google can determine where your business is located, which is a huge help in ranking for local voice search. But if you don’t have backlinks with geographic anchor text, you can reach out to non-competing, third-party sites for guest-blogging opportunities. You can then include your anchor text that links back to your business’s home page.

Include Landmarks and Neighborhood Names on Your Site

Just like telling someone who’s asking for directions, another way to help Google where your business is located is by naming landmarks and neighborhoods on your site.

A good example to include on your home page is: “We’re located at <number, street name, and city>, just around the corner from <landmark>, and across the street from <neighborhood village or subdivision>”.

Another effective tip is to let Google know where your customers come from. You can say, “We serve people from all over the <neighboring cities or areas>!” By doing this, even if your business is in a specific area, people who do a “near me” search from neighboring areas have better chances of seeing your business listing.

Include Driving Directions on Your Website

Knowing driving directions going to a specific place may slowly be losing its importance thanks to mobile GPS technology, but for search bots, it can be vital.

If you haven’t done so yet, include driving directions on your “Location” or “Contact Us” section of your website. Make sure to provide directions from different points going to your business establishment.

Again, your efforts to drop more clues about your location will prompt Google to take notice and help you rank in local search.

Boost Your Local SEO By Making Your Site “Sticky”

When we say “sticky,” this means that when people visit your site, they will tend to stay around for a while. This is important for Google since the search engine takes into consideration the average time on site and bounce rate when ranking websites. So, if it detects that people are leaving only after a few seconds, that’s a sign that whatever it is you’re offering isn’t what users are looking for. And when this happens, your ranking will drop.

The average bounce rate is 55 percent, so working on lowering this number would be great to work on.

To prevent this from happening, you should offer compelling content and seamless user experience that will keep your visitors browsing around. There are a few ways to do this:

  • Boost your site speed. If it takes time to load, your visitors tend to leave immediately.
  • Improve your content’s readability. Make it legible and easy to read. Avoid large blocks of text.
  • Refrain from adding popups. Do not ruin the user experience.
  • Add a compelling call to action. You not only want them to stay but also convert.

Build Local Links

It may be great to get a do-follow link from high authority sites such as Buzzfeed or HuffPost, but you can ease up on this and focus your efforts in looking for local backlinks instead.

Perhaps there are plenty of opportunities to get backlinks from websites that don’t have high domain authorities, but what they do have is local authority, and that can help you rank in local search.

  • There’s a good chance your local chamber of commerce has a website. Work on that.
  • Find opportunities from trade organizations, non-competing businesses, and local web directories.

These are the right places you’d want to look for links to boost your local search presence.

Conclusion

Voice technology is on the rise, and it will continue to grow by leaps and bounds. More advanced devices will be sold on the market, pushing it to become commonplace. This will make voice search a more practical way of conducting queries on the web.

This is a great opportunity for your business to start optimizing for local search, so you can grow your business more effectively. As long as you follow the guidelines, you’ll be able to leverage “near me” searches for voice SEO.

If you’re looking for a partner that can help grow your business, you can count on Voice SEO to utilize effective methods of optimization that’s sure to help boost your online presence, particularly for local search. Let us do the work and reap the benefits of showing up in local voice searches.

How to Optimize Your Voice SEO for the Google Local Three-Pack

How to Optimize Your Voice SEO for the Google Local Three-Pack

If you have a business in a particular community, being part of the Google Local Three-Pack can boost your overall online presence. Also called Map or Snack Pack, the local pack is the section that you see on the first page of search results, right below the search box. You’ll commonly encounter this when you’re searching for a business establishment in a specific area. 

As its name suggests, the Google Local Three-Pack lists the top three local businesses that match a user’s query in terms of proximity to the searcher’s location.

Having your business on the local pack can be a huge thing. It means that Google thinks your website is the most relevant to what people in your community are looking for, and therefore, should get the prime spot in local business listings. 

This position inside the local three-pack not only makes your business visible to internet users, but it also sends them signals that your business has a high authority with Google. As a result, you get more clicks and traffic to your website than competing businesses that appear outside of the Google local three-pack. 

Look at these supporting statistics about local search results:

  • 92% of online users pick businesses on the first page of local search results, according to SEO Expert. In comparison, Moz says there are only 8% clicks on “More local results” or “More places” among users of local search.
  • 72% of people who perform a local search end up visiting a store that’s within 5 miles of their location. In addition, 86% of people use Google Maps to locate a business. (Social Media Today)

At the rate or speed that local mobile search on Google is growing, optimizing your website to rank in Google’s local three-pack can give good mileage to your business. This will ensure that your business will come up at the top of the search engine results pages (SERPs) each time someone makes a local or “near me” search. 

How does Google determine local ranking? 

For you to show up in local search results, you need to comply with three requirements that Google uses to rank businesses.

► Relevance

Google wants you to provide detailed and complete information about your business so that it can make the closest match between your listing and user queries.

► Distance

Location is another major factor that helps Google decide whether or not to display your business in local results. What Google does is that it takes into account where your business is located based on a specific area included in the user’s search or based on what’s known about the user’s location.

► Prominence

Google also looks at the popularity of a business when selecting local businesses for its search results. Brands or places that are familiar to many people may get a prominent position in local search results. The same goes for businesses that get credited with links, positive reviews, or high rating scores across digital channels. These factors, along with a strong SEO performance, can put your business in front of users of local search.

How to Optimize Your Voice SEO for the Google Local Three-Pack

Voice search is a fast-rising aspect in organic search, as these numbers from Hubspot indicate:

  • As of January 2018, voice searches totaled approximately 1 billion per month.
  • 65% of consumers in the 25- to 49-year-old age range speak to their voice-enabled devices at least once a day.
  • By 2020, 50% of all online searches will be done via voice search.
  • By 2022, voice search is forecasted to be worth $40 billion.

Given how prevalent voice search is at the moment—and how it’s poised to get more mainstream in the near future— it’s only right that you turn to voice search to get your business to rank on Google’s elite local pack.

Through voice search SEO services, you can be more strategic in setting up and delivering your business listing to make it more noticeable by Google as well as by your target audience.

Here, we share some must-do strategies to help you make it to Google’s top three local listings.

1. Create a Google My Business page for your company

This is the first step to making your business searchable for Google users. It involves creating your Google My Business (GMB) profile so that customers will have all the important information about your business.

By having a listing on Google My Business, you’re making your company details available for voice assistants to access from search engines, maps, and other online databases.

Here’s what your Google My Business listing should contain:

  • Business name
  • Business category
  • Business address
  • Business telephone number
  • Business logo
  • Photos of your business
  • Clickable website, call, and direction buttons
  • Popular times
  • Hours of operation
  • User ratings or reviews

2. Optimize your business listings

An optimized business listing is one that’s properly set up and managed. Here’s how you can do it:

  • Ensure the accuracy and consistency of your business name, address, and phone number (NAP) across the web. During the process of creating your Google My Business profile, you’ll be brought to a map page where you’ll be entering your business information. Whatever information you put here should be the same as what you provide on your website and other directory websites such as Yelp and Foursquare.
  • Once you’ve filled in your business information, make sure that you keep it as up to date. The more current your information is, the more useful your website will be for your online prospects. It’s also an effective way to provide the best possible user experience for your prospective customers.
  • Include high-quality images to cater to mobile users. Customers will definitely appreciate seeing clear pictures of your store or product even if they’re only looking at them from the small screen of their mobile device. Ultimately, this can help you attract more foot traffic to your business.

3. Manage and respond to reviews

We’ve mentioned that Google uses prominence as a factor in determining which businesses to display in local listings, but to set the record straight, being the largest, most popular, or most visited in your area isn’t the only yardstick that makes your business qualified.

Whenever customers leave favorable feedback about your business on online reviews, Google takes it into account and uses it to enhance your prominence as a local business. That said, you should devote time to getting 5-star reviews by being responsive to customers’ queries, requests, or feedback promptly. As you know, happy customers are the best brand ambassadors you could ever have.

Over time, as positive reviews keep coming for your business, voice search will more likely show your listing whenever someone asks for the best local business or the best local product.

4. Monitor your GMB information

You must claim and verify your GMB listing. Otherwise, anyone can make unwanted or unintentional changes to it without you knowing it by clicking the “Suggest an edit” button. Once the changes go live, the discrepancies in your business information or business citations may affect your local SEO rankings.

Fortunately, you can fix the changes you didn’t make by editing your business listing on Google although the more ideal practice is to claim your listing from the outset and to keep it always updated.

5. Use geo-phrases in your keywords

If your business is ranking organically, but not locally, the problem may lie on the keywords that you’re using. Since voice users are including location-based phrases in their queries, you’ll need to optimize your business listing with geo-related keywords or explicit locations. 

The reason for this is that SEO for local rankings depend heavily on factors such as proximity, NAPs, and other relevant categories on GMB listing. 

And with Google reporting that ”near me now” searches have grown by 150% over the last two years, ensuring that you do this properly is critical. Here’s how you can optimize for those types of highly specific searches:

  • Instead of just labeling your business with generic terms like “salad shop,” make sure to add keywords that voice searchers would typically use these days, such as “organic” or “locavore” around your product descriptions.
  • Instead of placing a zipcode or a state in your address, include the name of the street and the city in your location information as it helps Google come up with more relevant results that match hyper-specific queries from users.
  • Add in the hours when your store opens and closes, so your business can show up at the exact time that people are searching for nearby places or products.

6. Cultivate locally relevant links for higher online visibility

As with traditional SEO where you have to link to high authority pages, you need to build links to rank in voice search—this time focusing on links that are relevant to your local business. Here are some ideas for building links to your local business:

Links from local business partners—You can reach out to owners of companies that you do business with, asking them to include a link from their blog or webpages to your website. Their business may be different from yours, but as long as they can establish relevant connections between your businesses, you’ll be gaining valuable links to your site.

Links from local event partners—Being a participant or sponsor in local events also allows you to get links to your website. Any blog or announcement coming from the organizer or your event partners about the event can include links to your website.

Links from local industry resources and directories—Depending on your industry, you could look for associations that organize a list of local businesses in a particular area. Make sure that you get your business listed in their directories, especially the free ones. 

The bottom line here is that through local link building, you can become more active or visible in your area. Plus, with local organizations promoting and linking to your site, the quantity of your online exposure automatically increases. This can then help you get on the radar of Google for its local pack rankings.

7. Adhere to on-page SEO requirements

Website and webpage optimization is what helps your business rank in local search results, and paying attention to this checklist can boost your voice SEO and get your business found online.

  • Title Tags—Good title tags contain keywords for your website pages, which search engines use to identify what your page is all about. The tag should not exceed 55 characters, or the title for that page might appear cut off once published. There’s also no need to include stop words like “the” or ‘is” in your title tags.
     
  • Meta Description—This refers to the text that users see below your title tag and your website URL. Unlike title tags, the meta description you provide has more use for searchers than for search engines. If your meta description is concise and enticing enough, the more likely that users will click through to your page.
  • Header Tags—These are codes that define the structural makeup of your webpages. Aside from helping search engines understand how your text flows, header tags are also where you include keywords to optimize your headings and subheadings.
  • Alt Tags—You should use alt tags to describe images on your website to provide context to Google regarding their relevance to the content of your webpage. Ideally, your alt tags should include local keywords that are also found on the title of the page.
  • Internal Links—These links connect different pages of your website to one another. Internal linking requires that you build lots of quality content, so you’ll have multiple pages that can potentially rank on Google search.
  • Minimize Flash—Flash is the technology that adds animation to your content, but sadly, these animations are giving search engines a harder time trying to understand the content of your website. To optimize your website, you should minimize or eliminate the use of Flash.
  • Robots.txt and Sitemap Files—These two files help search engines locate your website, so without these files or if these files aren’t up to date, Google will not be able to index your content nor will they be able to include your website in the search results.
  • 301 Redirects—SEO algorithms require the presence of “www” at the beginning of your website address. Without this, traffic to your site might not be directed properly. Ask your website hosting company to set up a 301 redirect, so that visitors will be able to land on your website whether they type “www” to browse your site.
  • Images and Video—Images, video, and multimedia are getting more traction these days among content consumers, so you should use more of them to educate and engage your target market.
  • Readable URLs—Search engines and their users also turn to URLs to identify what a page is all about. You should optimize your URLs and use your primary keywords. Poorly crafted URLs might discourage people from clicking through to your webpages, or search engines from ranking your site.

Rank Your Local Business on the Google Three Pack

Today, consumers are highly dependent on search engines to help them find information, products, places, or businesses online. As a way of rewarding users, search engines are constantly improving the way their service works.

Now that the focus has shifted to voice search, the challenge for your business is to be where most of the search users—none other than the Google Local Three Pack. By optimizing your voice SEO, it will be easier for you to land in this highly coveted ranking, get your business discovered, and lead local audiences toward your website to further engage with them.

The Ultimate SEO Audit Checklist for Voice Search SEO

The Ultimate SEO Audit Checklist for Voice Search SEO

Digital assistants have changed the way people search. It’s evident in the way consumers have adapted to AI’s accessibility on mobile and home devices. You see it in the form of different names such as Siri, Alexa, Bixby, Cortana, and Google Assistant. They make life easier by minimizing the need to type queries and by providing answers more efficiently . 

Voice search essentially changes the game for SEO and digital marketers. According to a 2018 local business study in the US, 58% of consumers use voice search to find local businesses on a near-regular basis. ComScore predicts that by 2020, voice search will contribute to 50% of all search engine queries. That’s a significantly sizeable amount of users who you won’t want to miss visiting your website.

What does this mean for optimization? Because searchers are increasingly using more conversational phrases when interacting with digital assistants, the construction of queries have also changed. Gone is the need to skimp out on keywords as a means to lessen the effort in typing. 

A question can be asked as candidly and as long as desired because the more specific they are, the better the chance of getting a relevant answer. In effect, SERPs now also feature richer results ranging from Featured Snippets, Knowledge Graphs, video carousels, and many more—making it even more challenging to stand out in search results.

The rapidly growing presence of voice search only makes things like mobile-friendly pages, site speed, and linking structures crucial aspects to optimization. A thorough SEO audit will allow you to see where your site currently stands and how much you’ll need to prepare for voice search optimization. It might seem overwhelming with all that needs to be considered, but with the right audit checklist, it’ll be a cinch nailing everything you need.

Below is a foolproof list every SEO and digital marketer needs to include during an SEO audit prior to optimizing for voice search, to hit better rankings and engagement.

SEO Audit Checklist for Voice Search

1. Check your Organic Traffic

The first and most important task in starting your audit is taking a look at your organic traffic. From here, you’ll have a good idea of where you’re currently at in terms of your optimization success and how you can drive it even further. This point of reference will be able to help you identify your plan of action based on what to improve and how best to enhance the different parts of your website.

When checking your organic traffic on Google Analytics, make sure to set the right filters on your results. You’ll want to remove the irrelevant data, which includes yourself and your coworkers. Your best bet for this is to use IP address filters. 

Ideally, your traffic within half a year or more should be going in an upward trend. Don’t worry if it’s flat or declining as there’s been a 37% drop in organic clicks because of richer results on both text and voice search. The good news is, you can always optimize through a variety of means to improve your site’s success.

Some key metrics you’ll be able to look further into from organic traffic analysis on Google Analytics:

  • Devices. It’s a good way to measure what percent of your visitors are on desktop or mobile, so you know if you need to adjust your strategies.
  • User location. Identify where the concentration of your traffic comes from. From here, you can also see if there’s potential to expand your business to other locations.
  • User site navigation. You’ll be able to know if their behavior is going as planned and then determine if you need to adjust.

2. Asses if your site is mobile-friendly

Almost 60% of queries on Google are made via mobile devices. It was also found that smartphones are the most used device for voice search. 

If that isn’t enough to strengthen the need to ensure that your site is mobile-friendly, Google has also started implementing mobile-first indexing. This effort is primarily made to address the growing rate of mobile searches, surfacing pages that’s ready with mobile-friendly content. 

Assess your site’s mobile friendliness with these tools:

  • Google’s Mobile-Friendly Test. It views your site just like Googlebot and gives you a straightforward answer as to whether or not you need to make improvements on your site. 
  • HubSpot’s Website Grader. It conducts a thorough check of your website, showing your page on mobile view and determines if it’s responsive enough.
  • BrowserStack. It allows you to view how your website looks on different kinds of mobile devices.

3. Evaluate your site speed, then find and fix indexing problems

In 2018, Google announced that page speed would be included in the ranking algorithm for mobile searches. This implies the necessity to double check your site speed and boost its performance by fixing any indexing problems. You can do this a number of ways. 

  • A free and recommended platform for checking your site speed is Google PageSpeed Insights. Through it, you’ll be able to identify your page performance directly with a general score and get actionable tips to improve your current position.
  • Run speed tests with tools like GTMetrix and Webpagetest.org. You’ll be able to identify what exactly is slowing down your page.
  • Run crawling programs like Screaming Frog, SEMrush, DeepCrawl, and Ahrefs to see if you’re accidentally blocking pages you don’t want to be blocked with robots.txt file. 

4. Improve on-page SEO

Beefing up your on-page SEO is good practice for boosting relevant traffic on your site. Luckily, you don’t necessarily have to apply on-page SEO to all your pages. Choosing a handful of key pages will be able to do the trick. 

Ideas for selecting pages to improve:

  • Pages that rank well but hold potential for bigger success
  • Pages that target specific keywords
  • Pages that get significantly less traffic than other pages on your site

Some key points to kickstart this part of your audit:

  1. Are you maximizing your keywords? Implement your keywords well. They should be on on your URLs, title tag, headline tag, and description?
  2. Are you using modifiers to your titles? Add modifiers on your headlines. This helps your site rank for long tail keywords.
  3. Are you applying LSI keywords to your content? Use Latent Semantic Indexing keywords on your page. These keywords help Google identify the main topic and attribute it to the relevance and legitimacy of your site.
  4. How is your site’s link profile? Add internal and external links to your content. This strengthens your pages’ relevance as well as your own website’s relevance to other sites.

5. Set Up Keyword Rank Tracking

Monitor how your pages are performing for a variety of keywords. Once you know which pages aren’t performing well, you’ll be able to look into keyword targeting and improve the credibility of your page as needed.

SEMrush is a handy tool for getting the job done. It finds keywords your site ranks for. It’s a great way to figure out if you should refresh your keywords with new additions or drop any old ones. 

6. Analyze Your Backlinks

Google’s top 3 search ranking factors include links. In a Google Search results analysis by Backlinko, it was found that backlinks do play a significant role in rankings. These external links, after all, are basically other sites vouching for your website’s authority and relevance to related content. The more websites there are that “vote” for you by linking to your pages, the better your ranking will be. 

This, however, doesn’t mean that just any link from any other site will work. These external links still need to come from quality sources, which is why you still need to analyze your backlinks. Here’s what you can do:

  • Run a quick analysis with backlink tools. Some great tools are Ahrefs or Moz.
  • Monitor your domain authority. This tells you whether your site is credible based on the amount and quality of your backlinks.
  • Check for quality links. Are anchor texts valid and relevant to your domain, or are they simply spam keywords? Do these come from real websites that have content related to yours, or is it irrelevant?
  • Disavow links that you see unfit. 

7. Check for and Fix Broken Links

Broken links are generally bad for your site. If a user clicks on a link to your site and sees an Error 404, you lose a visitor and essentially prompt them to look for an answer elsewhere. When search engines crawl your website and come across a broken link, it can stop the spiders from indexing. You, therefore, lose both ranking potential and site visitors who could’ve become paying clients. 

Find broken links on your site with tools like Broken Link Check or Ahrefs. These can help you determine which pages are broken. If there are pages you want to rank that are affected, get around to fixing them ASAP. 

8. Optimize For UX Signals

UX affects the way a user finds value in your website. When a page is created with a user’s experience in mind, they’ll be able to see content relevant to their direct concern as well as intuitively find related content on your other pages.

Some UX signals you must optimize for:

  • Organic CTR. Make sure that your title tags, descriptions, and URLs employ your targeted keywords.
  • Dwell time. Enrich your page with content such as text, videos, and images that are relevant to the user’s intent.
  • Intent Optimization. It’s important to match your content based on your target audience’s intent. Review your main and long tail keywords to see that your content answers users’ questions.

9. Check and Fix Internal Linking Structure

Having a solid internal linking structure can set you up for success. Through it, you’ll be able to help both visitors and search engines better understand the relevance and relationships of your pages as well as their value. You can build up your internal linking structure a number of ways:

  • Link to cornerstone content. When your content mentions related terms that are fully explained in other pages (cornerstone content), take it as an opportunity to link to them.
  • Mention related posts. Similar to linking cornerstone content, having a list of related posts below your page content would also be able to let users find more value in your site. This will let them find useful resources they can also refer to.
  • Add navigation links. Strengthen your cornerstone content with direct links to them from your navigation bar or homepage.

10. Use a Site Audit Tool

Check the overall health of your website with SEO audit tools. They give you a more thorough look at what you might be missing in your own checks. You’ll also get a list of recommendations to optimize your site better, which proves tremendously helpful when there are frequent algorithm updates you need to be cautious of. Neil Patel recommends full SEO audits every quarter with mini-audits at least once a month.

Some good site audit tools are Seobility and SEMrush. With these, you’ll get a full sweep of your site and figure out actionable plans to improve your pages. Remember that while tools provide a wide variety of functions that can help you audit and optimize your SEO strategies for voice search, tools are only as good as its user.

11. Content Audit, Content Gap Analysis

Conducting a content audit and analysis evaluates the quality of your pages, accounting for the indexed content on your website. It focuses on which pages perform best, which topics are missing key supplementary articles, which needs updating, retention, and removal. This ultimately helps you better strategize the way you manage and produce your content to build value and authority for your site.

Perform Content Audits for Effective Voice SEO

With the entrance of voice search in the form of digital assistants seen mostly on mobile devices, the way people search on platforms like Google has changed. Factors like longer searches, colloquial terms used in search, and location make optimizing a bit more of a challenge. Add to the fact that search engine algorithms go through a motion of frequent changes, the importance of conducting regular SEO audits comes to light in an effort to keep abreast of everything.

An SEO audit gives you the rundown of your website’s overall performance. It’s an essential part of optimization that lets you see if everything is running smoothly or if there are things on your site that are affecting your ranking and user satisfaction. These are things you can only find with a thorough analysis of your site’s organic traffic, mobile adaptability, user path, content, architectural structure, and internal and external linking. 

Insights from an audit also give you a better understanding of how best to approach your SEO strategy to build your site up for success. You may find the need to retarget with your keywords, adjust your site navigation, or do some kind of overhaul to boost authority, traffic, engagement, and eventually a strong following.

Likewise, an SEO audit serves as a great point of reference for your website’s current status, which will help in the long run. The benchmark will allow you to see just how much change there needs to be before you adapt to voice search optimization, which is likely where the future of search is headed.

How to Build an In-House Voice SEO Dream Team

How to Build An In-House Voice SEO Dream Team

If you think SEO is highly competitive today, then brace yourself for the rise of voice SEO in the coming years. Voice search, which is predicted to comprise 50% of searches by 2020, will prove to be even more challenging for SEO. Sure, it has its rewards when done right, but that doesn’t make it any less difficult.

With digital assistants only pulling a single result, and with Google’s several SERP features minimizing the need to click on search results, ranking for voice search will be an uphill battle. Luckily, it’s a battle you need not face on your own.

SEO is not a one-man job. It’s a field that requires the collaboration of experts from multiple disciplines. The rise of voice search has only presented yet another field of specialization. And with more and more people leaning towards voice search, the need for SEO strategies specifically geared for voice search will similarly continue to rise. For your brand to remain competitive, you’ll need to invest in voice SEO. 

You can outsource from an agency, or better yet, build an in-house team! Outsourcing voice SEO services is a good option if you’re working with a limited budget, but if your company has enough resources, why not be in full control of your voice search SEO efforts? Having an in-house voice SEO team will help you adapt to the demands of the market quicker while hastening the growth of your business.

3 Questions You Need to Ask Before Building and In-House Voice SEO

Building your in-house voice SEO dream team may sound like a good choice, but it’s not always the right one. When deciding whether to choose to outsource to an SEO agency or to build your own dream team, you will need to consider your company’s current standing and unique needs.

1. What’s your budget?

Outsourcing from another SEO agency will always cost less. SEO agencies have different services and payment options suited to your company’s needs. You won’t need to worry about the monthly salary of the employees you will hire, and you won’t need to worry about providing the right tools and equipment. 

But if your company has enough funds and resources to start an in-house voice SEO team, why not consider it? Depending on your company and the industry you operate, having your own in-house voice SEO team may eventually be better in the long run. 

2. What are the risks you are willing to take?

Several risks come with building your own in-house SEO team. One of the biggest and easiest risks to fall into would be recruiting the wrong people. Google gives everyone the privilege of learning how to do SEO for free (try searching for SEO and see for yourself). This seems like a big plus for people who want to learn, but it also makes it easier for pseudo-experts to claim that they know everything about SEO. 

Outsourcing to an SEO agency will make more sense if you don’t want to risk hiring the wrong person. But just like an In-House Voice SEO team, there are also risks when you choose to outsource to a third-party agency. For instance, the agency you end up hiring may not be knowledgeable about your industry. This can lead to ineffective marketing strategies. 

Of course, all risks have preventive measures. When building an in-house team, doing a thorough background check via interview and testing can help you find the right employees. When outsourcing, it pays to review the agency’s track record and the companies they’ve worked with.

With this example in mind, and what your budget will allow, what risks are you willing to take?

3. How much control do you want?

If you’re the hands-on type, then building your own in-house voice SEO team is the right thing for you.

One of the advantages of having an in-house voice SEO team is that you’ll have full control over the SEO strategies you will develop. Your table would just be a few steps away from your team, making collaboration easier. As such, aligning with your team and implementing changes when necessary is faster. 

With an in-house team, it takes less time to produce and implement strategies that are highly targeted since your team would already be familiar with your audience. 

If you want to focus on your core business function, outsourcing with another agency may be the better option. 

You don’t have to spend too much time on building SEO strategies because the experts of the agency will be the ones to do it for you. At this point, you’ll be the client rather than the director. 

All you need to do is discuss your business and evaluate the strategies that they’re offering to you. Once it’s approved, you can focus on other things in your business while they give you updates. The level of control you’ll have is less, but in return, you’ll get more time and effort for other areas of your operations.

How to Build Your Voice SEO Dream Team from Scratch

By now I’m sure that you’ve already decided that you want to build your own In-House SEO team. Building your in-house SEO dream team from scratch may seem intimidating at first, but don’t worry, we’re here to help. 

1. Define your team culture

How your employees will work together and build relationships with each other will ultimately depend on how you structure your team. Managing an SEO team is a lot of work, and having the right structure will keep your team intact. 

To develop the right structure for your team, you need to consider your budget, company size, and what team structure works best for your organization. Below are some examples of team structures:

  • Center of Excellence Model 

The center of excellence (CoE) model is a centralized department that is composed of experts in a specific field (in this case, voice SEO specialists). For large companies with multiple branches, this could be a great option, especially if you do not have the capacity to build an SEO team in every location of your business. 

  • Distributed Team

This distributed team model is ideal if you’re starting your team from scratch. You’ll be creating a virtual team wherein both on-site, and off-site employees work together to take on projects. In this model, you will need professionals who are independent enough to work on their own but can also collaborate with their colleagues without any issues.

A good example would be how designers and developers can work independently, but they must also collaborate with each other to ensure project success. Having a good sense of coordination will make sure that what they’re both producing are aligned to your SEO goals.  

  • Hub and Spoke

Like the CoE model, it focuses on centralization that builds a hierarchy of control. The “Hub” will act as the decision-makers, while the “Spoke” will represent the workers. Having everything centralized, the policies and procedures of your organization will be implemented with more consistency and accuracy.

Establishing a hierarchy of control does not mean that one is of a higher position. Just like a car is built up of many parts, all parts work together to get the whole thing moving. There are different roles to be filled, but, in the end, everybody is on the same page.

Defining your team’s culture starts with how you structure it. With these models in mind, what’s the best structure you can apply for your team?

2. Consider the costs

Every single decision you will make will boil down to your budget. Keep in mind that SEO specialists are not cheap. During the recruitment process, you need to figure out your company’s needs and your team’s maximum capacity. Primarily, you will need to consider your company’s benefits and the hourly or monthly salary of each individual employee.

SEO Specialists aren’t the only employees you’ll need. Developing an excellent strategy requires experts from other fields. You need to consider the expenses of hiring content creators, project managers, link builders, and the like. Besides your employees, you must also invest in the right tools, equipment, and training to ensure that your employees can deliver optimum results.

3. Determine Your Goals

Once your budget is clearly defined, you can finally establish your goals. Setting goals such as traffic growth, increase in organic visitors, and better keyword rankings can be indicators of the roles you need to fill. Analyzing your company’s current metrics can help you discover your company’s gaps and treat them accordingly.

Once you know what you want to achieve and what your company needs, you’ll have a clearer picture of the things you should invest in. A clear goal in mind will help you make the right choices, from allotting your expenses to the materials and tools you need to hiring the right specialists.

4. Identify the roles you need to fill

You’ve set your goals, and now you’re ready to hire. When establishing a new team, it’s better to go with a top-down approach. You can start by hiring the SEO director and work your way down the organizational chart. Starting with the supervisors and directors is critical because they will help you in the building process while filling out any necessary gaps you may have overlooked.  

6 Critical Roles You Need to Fill

Adapting to the voice search revolution can be a breeze when you’re working with an excellent team. Now that you’re about to commence with the hiring process, below is an imperative list of positions you need to fill to build a highly productive team.

1. SEO Team Manager/Lead Strategist

Every successful SEO team starts with a competent team leader. As mentioned previously, hiring the leader first will give you another consultant. The leader will tell you who you need to hire and recommend tools and materials for the team to succeed. Give your leader the right resources; they will help you get the team to where you want them to be. 

You need to get someone who not only has the critical SEO expertise but also has the leadership skills necessary to manage a team efficiently.

2. On-page Voice SEO Specialist

Voice search changed how people look for information in two important ways: 

  • Voice search keywords are significantly longer than text-based searches 
  • 70% of searches on Google Assistant use “natural language.” 

A voice SEO specialist will help you adapt to the developments in voice search technology. In other words, you need to get someone who has a knack for identifying powerful keywords that has the potential to drive valuable traffic to your site. 

Hire someone who has experience implementing voice search optimization tactics and knows how to use and maximize Google Analytics and other website optimization and keyword research tools. 

3. Technical SEO Specialist

SEO Specialists are tasked with performing the technical side of SEO. Take note that site speed, proper site architecture, and structured data has become crucial ranking factors in voice search. Having structured data helps search engines crawl and read your content efficiently, which gives you better chances of ranking in the more competitive voice search landscape. Additionally, 53% of mobile users leave a site that takes longer than three seconds to load. 

As such, it’s vital that you hire a specialist who is highly competent in performing and analyzing SEO audits, identifying site speed issues, has proficient knowledge in website architecture, and has strong experience in Google Analytics and Google Search Console.

4. Link Building Specialist (Off Page SEO)

If your content has more links, Google will recognize it as a credible source, giving your site a higher chance to appear at the top of the results page. Indeed, sites with a lot of links rank more often in voice search. Of course, they can’t just be any links; they have to be links from high-authority sites, which is why you’ll need a Link Building Specialist.

Hire link builders to promote your content through various link seeding tactics, and to continuously develop link building strategies for your site. Look for link builders who have excellent organizational, communication, and analytical skills, as well as a mastery of relevant link-building tactics.

5. Content Writer

Content is the heart of SEO. In order to keep your site optimized, you will need to attract people by consistently producing valuable content that educates, delights, and converts. With all the competition in the market today, there is no room for mediocrity; posting just any content is not enough. Hiring excellent writers who are knowledgeable in different fields will help your site produce timely, relevant, and engaging content. 

Hire individuals who are not only excellent writers but are also proficient in optimizing content for voice search. For instance, having writers who know how to create articles that are optimized for featured snippets and other critical SERPs can make a huge difference in your voice SEO strategy.

6. Web Developer and Designer

Regardless of how good your content may be, you won’t find your site ranking up if it’s hard to use and navigate. While UX is not a direct ranking factor per se, Google still looks for features that indicate a positive user experience. With voice SEO and the fact that 60% of Google searches are done via mobile phones, having a good UX is more important now than ever. 

Get a web developer to perform maintenance checks on your site to prevent any technical issues from holding your site back. Similarly, invest in designers to make sure your site is user-friendly, aesthetically pleasing, and provides a seamless experience for your visitors.  

Final Takeaways

Having your own in-house team or outsourcing to an agency has its own pros and cons. In the end, it all boils down to your company’s current situation. While outsourcing to an agency may prove to be more cost-efficient, having your own in-house voice SEO team will may be more advantageous in the long run. 

Don’t hesitate to consult with experts. Creating your own team of experts will require you to be hands-on, but you will get full control of everything.

Once you’ve determined your goals, you can quickly identify the resource you need to achieve them. Building your team from scratch is not an easy task but having these things in mind will make the recruitment process more productive and worthwhile. Having experts from different fields with a great sense of collaboration will ensure you higher chances of success with regards to your SEO efforts.

A Complete SEO Guide to Optimizing Websites for Voice Search

SEO Guide Voice Search

In the not-so-distant past, people would conduct a search on the internet by typing their query in the search box, but that has since changed when voice search technology and smart assistants emerged.

Now, digital assistants like Siri, Alexa, and Google Assistant make it possible for people to discover content and find answers to queries without physically typing on their keyboard. Instead, users speak into their device to perform a search on the web.

This technological shift presents some major implications for the search engine optimization (SEO) landscape. Check out these quick stats and facts:

  • In a PWC report, 90% of respondents look at their device’s voice assistant as an easier way of searching online compared with speaking to an agent or typing their queries through their smartphone.
  • Approximately 33% of the 3.5 billion queries that Google receives every day are voice searches.
  • Google’s speech recognition supports 119 languages.
  • By 2020, 50% of online search will be coming from voice search.
  • Former head of Baidu AI Group/Google Brain Andrew Ng says “As speech-recognition accuracy goes from 95% to 99%, we’ll go from barely using it to using [it] all the time!”

All these data show that voice-activated search is fast becoming the hottest technology that search engines and consumers prefer to use. This only means that optimizing your website content for voice search should now be a major component of your digital marketing strategy. Through voice search SEO, you’re increasing your chances to attract more highly engaged visitors to your site.

What is Voice Search?

Voice search pertains to when people speak into a device to look for something online as opposed to typing keywords into the Google, Bing, or Yahoo search box.

Voice-activated search is possible thanks to advanced speech recognition systems, which help digital devices and assistants understand what users are saying with utmost precision and accuracy.

Why You Should Care About Voice Search Optimization

Programs like Alexa (Amazon), Cortana (Microsoft), Google Assistant, and Siri (Apple) all support voice search. Although they are powered by different technologies, the principle is the same—users ask their device and the smart assistant will provide them with the best answers.

Keeping your website optimized for voice search gives your business a better chance to be part of the top results when these smart assistants receive voice queries. To optimize for voice search means making your content more conversational, natural, contextual, localized, and accessible for mobile users. Remember: people don’t speak in the same manner they type.

Paying attention to voice search SEO can help you reap a number of benefits, including:

  • Better ranking opportunities. With more and more people taking advantage of voice search capabilities, Google and other search engines are favoring websites that provide information or content quickly and conveniently.
  • Higher visibility through featured snippets. When your content shows as a featured snippet on Google, it’s an indication that you’ve addressed search queries well enough to be given the top spot in SERP.
  • Meet query intent based on context. As you’ll learn later, voice search optimization strategies include creating locale-focused content to make it easy for your website to serve timely and relevant responses to users.

Top Voice Search Optimization Strategies

Be sure that your business is ready for the voice search revolution. Follow these strategies to make your business website well-optimized for voice search.

1. Use the right keywords.

The way people process their thoughts through writing is different from how they verbally express what’s in their minds. Similarly, those using a keyboard to type in a search query will phrase it differently than if they used their phone’s voice assistant. One searcher will ask a question using umbrella terms, but another will be including more words that provide context to the search.

In traditional SEO, top-ranking keywords are used. But in voice search SEO, the same keywords are structured as a question, and sometimes even rephrased into relative terms. For instance, a tourist in New York is looking for top restaurants to visit in the city. When using their browser, they may type in “restaurants in New York”. But if they’re using voice search, they will simply say, “What are the restaurants near me?”

How to Optimize for Voice Search

  • Go for long-tail and conversational keywords in your content, using standard language that people use in real-life situations. This is in contrast to using short keywords that are best suited for desktop search.

  • Include question phrases, focusing on the types of questions that customers ask when they want to know more about a business, product, or service.

  • Start question phrases with interrogative pronouns (Who, What, Where, When, How, Which, Whose) to make it easier for you to answer natural language questions.

  • Use question phrases to determine a user’s search intent. For example, when people start asking “When/Where” questions, it might be a signal that they’re ready to act or buy compared with those asking “What/Who” questions, which might signal that someone is still on the early stage of the buyer’s journey.

2. Create FAQ pages.

Your daily interactions with customers can be a good foundation for creating your website’s frequently asked questions (FAQs) page. Each time a customer contacts you to ask questions, it gives you an opportunity to understand their chief concerns and how they want to conduct business with your company.

Here are specific ways that having an FAQ page can benefit both you and your customers:

  • It allows you to educate people about your business policies.

Tip: Use the FAQ section to assure customers that you won’t be storing their credit card information after they’ve submitted it for a particular order that they’re trying to place.

  • It enables visitors to find answers to specific questions they might have about your website, product, or service.

    FAQs are a great way to empower customers to solve their questions or concerns on their own without having to go through customer service. This also means your system won’t be flooded by customer support tickets.
  • It can help you lead customers toward the path to conversion or purchase.

    With all their questions answered, you can eliminate any obstacle that may dissuade customers from choosing your business.

How to Use FAQs for Voice Search

Traditional FAQs are those where companies list information about their business in the typical question-and-answer format. This format isn’t effective because it limits the type or amount of information that you provide to customers.

With the emergence of voice search technologies, you have an opportunity to use FAQs to address common customer concerns. This makes it important for you to review your FAQs to make sure they’re comprehensive enough and that they match the way people are seeking information online. These ideas may help you:

  • Use long-tail phrases to make your FAQ pages sound as natural as possible. This helps search engines distinguish your FAQs from your site’s content when serving search results to users.
  • Create different FAQ categories by grouping similar questions on the same page. Your categories may be based on a central theme, specific stages in the buyer journey, or relevant keyword phrases. This way, voice search assistants or tools will find it easier to pull the right information for your site’s visitors.
  • Break down complex pieces of information into more digestible texts. Ideally, content for your FAQ should be written in short paragraphs using simple words, much like how you would write for a 9th-grader.
  • Expect highly specific searches from voice users. This will help you tailor your FAQ pages’ content to provide more direct answers to customers.

3. Use structured data.

Another way to optimize your website for voice search is by using structured data—a form of metadata that you can embed into your website’s HTML code. Also known as schema markup, this data contains secondary information about your content, helping search engines classify and contextualize your content better.

What are the benefits of using structured data on your website?

You can add structured data on your web pages to help bots understand how your content matches search queries.

For example, a recipe page will add structured data, such as user ratings, calorie content, and cooking time, among others, to help search engines decide if that recipe is relevant to what users are searching for, and therefore, should go to the search results page.

Using these schema markups can also enhance your content’s visual appearance in the search engine results pages (SERPs) or transform your meta descriptions into snippets, making your content look more attractive for users.

In the same manner, structured data helps you set up your web pages for voice search SEO by looking for context clues that match specific queries.

How to add structured data

There are different ways that will allow your webmaster to add specific information about your site and its content using tags or microdata.

  • Through a plug-in. Your content management platform comes with plugins that allow you to create and add schemas to your web pages.

  • Through Google’s Structured Data Markup Helper. This is a free tool that lets you mark up your content—from blog posts to product pages or reviews and business listings—with different properties to help Google understand your content and offer richer search results to users.

  • Through schema.org. Tech giants Google, Microsoft, Yahoo, and Yandex founded this online hub of schema vocabularies that you can use to help your site’s visitors see the different elements of your content when viewing search results.

  • Through manual addition. This is for when you want to be more specific in creating or generating schema types, which your tools aren’t able to support.

4. Focus on local SEO search intent.

Mobile devices are proving to be useful for people who are conducting an online search, including voice search. Out of voice queries, 22% pertain to local search. This means that people on mobile are asking questions about nearby businesses. “Which pharmacy in Area A closes last?” is a typical example of a local voice search.

One way to make sure that your site’s content is accessible for voice assistants is by implementing geo-targeting keywords (such as the ones listed below) since they can help you address location-based queries.

  • Phrases that people use to describe the local neighborhood or community
  • “Near me” phrases in your title tags, meta descriptions, internal links, and anchor texts
  • Identifiable landmarks around your business location
  • Names of local institutions that are relevant to your business

Aside from using the right set of keywords, you can also claim your business listing on Google My Business. This strategy involves verifying your contact information so that Google users nearby can locate your business or see your business profile on Google Search or Maps. In addition, by verifying your business, Google lets you track your business’s analytics to help you understand your customers as well as respond to customer reviews on your website.

How to Use Google My Business Listing

Creating your listing on Google My Business takes little time and effort, but it can boost your ranking in the search results when there are voice searches pertaining to locations or local businesses.

  • Indicate your business name, address, and phone number on Google My Business listing. Make sure the information you provide is accurate, up-to-date, and consistent with other business directories.

Why is this important? Any discrepancy in your contact information can negatively impact the local search results for your business.

  • Specify a category to describe what your business is, not what you’re selling or offering. If your business is leasing cars, the correct category to use is “Car Rental” and not “Compact cars” or “Sedan cars.”

Why is this important? Although Google will proactively tell you if it’s unable to understand the category you want to be associated with your business, choosing the wrong category can result in your business not showing on the voice search results.

  • Optimize your business profile by including information about areas you serve, opening and closing hours, special attributes (such as “women-led” or “wheelchair accessible”) as well as photos of your business.

Why is this important? An optimized business profile can bring more traffic to your website and encourage people to visit your physical stores.

5. Make sure your website is fast.

People who use voice search are always on-the-go and want immediate results for their queries. Ideally, your web page should load in 3 seconds or less, or you might suffer from poor ranking in voice search because of speed issues. There’s an exception to this rule though, as Google may still give you a favorable ranking in search results if it finds your content the most relevant from among other slow loading websites.

It’s worthy to note that page speed was used to rank websites only in desktop searches, but Google has decided to apply the page speed criteria for mobile as well, where voice search is usually done.

How to Optimize Page Speed

  • Check any issues with themes, plugins, or any other integrations on your site, which might prevent your site from being responsive or working well on mobile.
  • Invest in a good web hosting service that can give you access to high-speed internet connection.
  • Rid your website of bad source codes—white spaces, new lines, redundant formatting, and the like—to enable you to create smaller web files that load fast.
  • Determine a good schedule for browser caching. Google recommends a minimum cache time of one week and up to one year for static assets, where changes aren’t that frequent.
  • Use optimizers or similar tools to make your images and files more compact and lighter.

It’s a New Era for SEO

Trends and technologies are ever-evolving, with voice search slowly but surely reaching the top of the totem pole. This calls for you to match the keywords, language, and tone that voice searchers are using to look for content, as well as implementing mobile-focused strategies to land your business on top of SERPs.

Since voice search SEO is quite different from traditional website SEO, you need to have a thorough understanding of the different methods you can use for your site to rank on voice search. Once you’ve implemented the best practices in voice search optimization, you should keep testing and monitoring your site’s performance as well as anticipate future trends and updates to make sure that your business stays relevant to the times.

About Us

At Voice SEO, we make it a point to study industry trends and update our strategies each and every time we notice a change in the ever-evolving digital landscape.

Links

Contact Us

5800 S. Eastern Ave.
Suite 500,
Commerce,
California, 90040

Phone:
+1 503-388-9172

Email:
[email protected]

FAQ’s

How to Optimize Your Voice SEO for the Google Local Three-Pack
If you have a business in a particular community, being part of the Google Local Three-Pack can boost your overall online presence. Also called Map or Snack Pack, the local pack is the section that..

Should You Outsource Voice Search SEO Services or Build an In-house Team?
Without a doubt, the way we interact with technology has shifted over the years. Before, people only use their phone for sending text messages or calling someone. Today, you can now pick up your.. ...phone and ask your voice assistant to call a specific person or send them a message. They can also find you the answer to any question you have.