A type of voice-activated technology that allows users to speak into a device to conduct an online search. Voice search SEO includes targeting keywords that sound more conversational than the traditional.

A bot or application that uses natural language processing to perform different tasks. Apple’s Siri and Microsoft’s Cortana are some examples.

The HTML element that indicates the title of a web page. It should give information about the page; therefore, it should also include strategic and relevant keywords. Ideally, it should have less than 65 characters in order to not get truncated.

Siri is Apple’s smart assistant and can be activated by saying “Hey Siri” out loud. It is a seamless way of interacting with Apple devices and can also be used to place queries on search engines. Since Siri also extracts results from Google search, Siri SEO services should target keywords that sound conversational as opposed to traditional search terms.

The Search Engine Results Page displays the results of the query as sorted by relevance. Depending on the query, the SERPs may also show the following:

• ads 
• featured snippets
• images
• local pack 
• news
• related questions and searches
• shopping results
• tweets
• videos