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Alexa: the smart assistant
Alexa is Amazon’s version of the digital assistant, a voice-control system that can be set off by calling it out. It comes in the form of the Echo smart speaker, which in itself comes in many derivatives such as the Echo Dot and Echo Plus.
Communicating Alexa it feels more natural compared to a phone-based voice assistant. It’s an easier, completely hands-free way of interacting with your assistant, as you are not constantly tethered to your smartphone.
Since we’re talking about Amazon here, there’s particular importance placed on voice-controlled shopping. To do this, call out Alexa and make it order an item off Amazon. It will search, tell you the price, and ask for confirmation with a 4-digit security code that you need to configure through the app.
of Alexa SEO
Like traditional SEO, optimization for voice still aims to put your brand high up on the SERPs for better traffic and conversions. But, unlike traditional SEO, there is a particular emphasis placed on being the top result as this is often the result that will be the assistant’s answer to the user’s query. This reflects the need to be Amazon’s Choice in the case of Alexa’s search results.
Optimization should also be done so that the assistants can provide the most accurate results. Naturally, there are differences between typewritten queries and spoken ones, the most obvious of which is that conversational phrases tend to be longer. This can make keyword targeting tricky, but solvable with the right marketing plan.
Visibility on Amazon’s
Voice Search Results
A huge caveat when it comes to shopping through Echo is that Amazon Prime members are the only ones who can do it and that select Prime-eligible products can be purchased this way. Plus, only certain type of products can be bought off the Echo. Such details are noteworthy for businesses on Amazon.
How do you get Alexa to choose your brand? It pays to be marked with Amazon’s Choice, or be considered an item that will be automatically selected by Alexa when it is given a relevant keyword that pertains to your product. Unfortunately, there is no way for you to submit your product for inclusion to this exclusive program, but there are ways that you can improve your chances of being chosen.
The Best Alexa SEO Services
at Voice SEO
Alexa SEO is a strategy you should never overlook. In this era of voice search, Voice SEO can help your brand be the top result in your industry, so it can also be the top brand on your customers and prospects’ minds, as well.
We utilize the best tools to offer quality SEO services that will make your business stand out, as people start searching with their words and through smart assistants more and more. Our experts at Voice SEO will be at your service when you need consultations and suggestions to make your strategy better.