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Siri SEO Statistics, Trends, and Fast Facts for Search Marketers

Siri SEO Statistics, Trends, and Fast Facts for Search Marketers

In 2008, Google’s foray into machine learning, speech recognition, and cloud computing culminated with the unveiling of Google voice search on the iPhone. From there, Google was able to build on personalization for its voice search that eventually led to the development of their algorithm, Hummingbird. In a similar manner, Apple broke away and created their own software, Siri.

Google may be behind the first voice search app available on the iPhone, but it was Siri that was the trailblazer for voice-powered smart assistants (Google would, later on, release the Google Assistant). Siri debuted in 2011 alongside the iPhone 4S and has been on every new Apple device launched since—may it be the iPad, Mac/Macbook, Apple Watch, AirPods, and more recently, home assistant HomePod.

Hey, Siri!

Siri makes interacting with your Apple devices seamless through your voice. To start, simply speak onto your iPhone, Apple Watch, or HomePod—directly or through connected earbuds like the AirPods—and call out, “Hey Siri.” 

For iPhone 6S or later, you need to hold down the Home button first, then call out Siri. Wait for the screen to change and then voice out the command. If you’re using the new iPhone X, Siri can be accessed by holding the Side button. For the HomePod, press the home button. And for the Apple Watch, hold down the digital crown or raise your wrist and say, “Hey Siri.” 

Depending on the command, Siri may also answer back; the idea is that users can talk to Siri so it can help them get things done—whether it’s calling, sending out an SMS, scheduling an appointment, setting the alarm, playing music, and many other tasks.

Siri’s Inner Workings

The software comprises of three components: conversational interface, personal context awareness, and service delegation. The first allows Siri to understand and find the meaning of the spoken command; while the second uses keywords, user’s general habits, and language choice to understand the words spoken, and makes personalized results and preferences possible in the future.

Lastly, service delegation gives Siri access to all built-in apps like Mail, Contacts, Maps, and Safari, which allows it to complete the commands spoken. It will launch any of these apps if needed, present its data, or search through its databases. 

Admittedly, using Siri isn’t as hands-free as compared to other smart assistants like Amazon’s Echo, but it makes up for that limitation by adding a touch of humanity to speech recognition tech. In addition, Siri is continuously getting updates to expand its intelligence, offer better user experience, and keep up with the competencies of other digital assistants.

Apple’s Siri Statistics, Facts, and Trends for Your Voice Search SEO

Due to the prominence of voice tech, especially for search engine use, home speakers and smart assistants like Siri are becoming more relevant for businesses. In fact, around 10% of overall searches are already being done through voice.  

Whether done traditionally or using voice, you want your brand to stay competitive and be the first result when consumers look up a relevant keyword. Do not miss out on adding SEO for Siri and other smart assistants in your optimization plans.

Who’s using (or not using) Apple’s Siri?

  • Siri is the top voice assistant in terms of market share

Siri continues to capture the majority of the US market at 45.64%, with 19% of iPhone users engaging with it daily. Siri has been criticized for lack of innovation and flawed speech recognition, but the long-time presence of the iPhone and being the first mainstream voice-enabled virtual assistant has helped in developing familiarity. 

Google Assistant got only a 28.7% market share because, despite being available to a wide range of Android devices, users aren’t fully aware of its capabilities. Alexa earned the third spot by garnering a 13.20% share.

  • It is reportedly now available in half a billion devices globally

Apple claims that 500 million users worldwide are now using Siri, though they didn’t clearly define if these people are using Siri daily or monthly.

  • Despite its popularity, Siri lost millions of users in 2016

Siri reportedly lost 7.3 million monthly users (or roughly 15% of the total US user base) between 2016 and 2017 despite its success and popularity. Though in 2017, there were still as many as 41.4 million monthly active users in the US.

  • Some iPhone owners aren’t really fond of using it

Apple claims that 98% of their smartphone users have tried Siri, but the truth is that not all of them use it regularly. This is perhaps because models after the iPhone 4S came pre-installed with Siri, and most users are only willing to try it once or twice.

  • Some just aren’t comfortable using it in public

Some prefer to use voice technology in private—20% of iPhone users find Siri too overt in nature to be used in a public setting.

How and why are people using Apple’s Siri?

  • Siri is the co-pilot

According to a study, 62% of iPhone owners use the voice assistant in their cars while driving. Typical uses include hands-free calls, sending out SMS, or looking up information on search engines.

  • Siri once made up about a quarter of all Wolfram searches

Siri utilizes search engine Wolfram Alpha to give answers regarding scientific facts or mathematical problems.

How does Apple’s Siri perform against other smart assistants?

  • Is Alexa better than Siri?

Loup Ventures researched virtual assistants and asked 800 questions to see which one would answer the most questions correctly. Siri, through HomePod, edged out Alexa slightly by answering 74.6% of the items correctly. Alexa got 72.5%.

  • Is Google Assistant smarter than Siri?

In the same study, Google Assistant got 87.9% of the answers correct. Thus, Siri came only second.

  • The HomePod’s listening skills are superior though

Siri for the HomePod was able to understand 99.4% of the questions correctly, mainly due to its noise cancellation feature.

  • Accuracy of 74.6% in 2018 is already an improvement

The results from Loup Ventures show that Siri has improved drastically between 2017 and 2018, as its accuracy was initially only at 52.3%.

What other facts and figures about voice tech are relevant to Siri SEO?

  • Voice word accuracy has come a long way

When voice assistants were in their infancy, it was common for commands to be misinterpreted, leading to incorrect results. However, voice assistant statistics today show that word accuracy rates for the major platforms had risen by more than 90%. Hopefully, this improvement would also foster increased adoption of the technology.

  • Weekly voice tech use for smartphone owners globally

31% of smartphone owners use voice tech at least once a week, though another 35% have never used it and may only consider using it in the future.

  • Millennials adapt to voice tech better

A 2017 study found that 29.9 million millennials use voice assistants at least once a month, with the number increasing year after year. Gen X-ers, meanwhile, aren’t too keen on it.

  • Voice assistants are used for looking up information

Voice assistant users—82% of them—reportedly mainly use it to seek information like news, weather, recipes, and many others. Other uses include playing music or streaming videos (67%), contacting customer service (36%), making a purchase (35%), ordering food (34%), controlling smart home devices (31%), paying (28%), and hailing a cab service (28%).

  • 61% use it when the hands or vision is occupied

Voice assistants are especially handy when the user is busy driving, watching over children, and doing chores. Other reasons why people use it is to get faster results (30%), when it is difficult to type on the device (24%), for fun (22%), and to avoid confusing menus (12%).

  • Almost half of the voice-enabled device owners use it to shop

Up to 43% of owners across different age groups say that they use the device to shop, with the 45–60 age group leading the pack (43%). This is followed by the 30–44 group (38%), the under 30 (15%), and lastly, the 60-plus age group (4%).

  • Voice is used for product research

51% of users say that product research is the main reason why they use voice search. Other uses include adding items to shopping lists (36%), package tracking (30%), purchasing (22%), giving ratings or reviews (20%), contacting support (18%), and reordering (17%).

  • Millennials are the biggest owners of smart speakers in the US

About 53% of smart speaker owners in the US are in the 18–36 age group. Gen X-ers (37–52) are far behind at 32%, and 53 or older are at 15%. 

  • Majority of smart speaker owners are interested in receiving info about deals, sales, and promotions

Insights from a Google survey show that 52% of smart speakers would like to be notified of deals from brands via their voice assistants. Some 48% would also like to receive personalized tips, and 40% would like to be notified of upcoming events or activities. This can be a way for brands to engage with customers.

What to expect from Apple’s Siri, smart assistants, and voice tech in the future?

  • A smarter Siri is on the horizon

Job openings at Apple heavily suggest that the company is bent on making Siri more intelligent after many users criticize how it is falling behind the competition. Even the HomePod, despite its top-notch audio quality, is crippled by the assistant’s lack of smarts.

In 2018, there have been 161 job listings containing the term “Siri,” with job titles like Siri – Software Engineer and Siri – iOS Engineer. Other positions possibly related are Infrastructure Engineers, Machine Learning Engineers, and Natural Language Processing Engineers.

  • Half of the searches would be done with voice by 2020

Media analytics firm Comscore believes that at least 50% of online searches will soon be voice and image-based. Voice search will become the norm and eventually replace the traditional typing of queries.

  • In addition, most web browsing sessions would be done without a screen

Gartner, for its tech predictions, believes that the growing popularity of audio-centric technologies will make voice-first interactions ubiquitous and make 30% of all web-browsing sessions without a screen possible. The convenience of being able to complete other tasks while looking up information is the driving force behind this prediction.

  • More than half of households are expected to own a smart speaker by 2022

By 2022, 55%of households may already have a smart speaker, though the likely leaders in this race are Amazon Echo, Google Home, and Microsoft Cortana. The HomePod is trailing behind for now.

  • Voice commerce market may reach $40B in 2022

In 2018, the voice shopping market worth about $2 billion, but it is expected to grow 20 times larger in the next four years. This disruptive force in retail is made possible by the strong penetration of smart speakers globally. 

  • Which industries can benefit greatly from voice search?

Businesses that are deemed voice search-ready include dentists, health food, home improvement, criminal attorneys, and dollar stores. The least ready, are consumer protection entities, congressional representatives, business attorneys, art galleries, and wedding services. If your business falls into the latter group, it’s time to rethink your strategy and acquire professional Siri SEO services!

  • Automobile integration

As surveys have found that people mainly use voice search when hands are occupied like when driving, there is an opportunity for tech companies to integrate voice tech in cars completely. Amazon currently has a partnership with BMW and Ford, while Apple and Google both have automotive solutions in the form of Apple CarPlay and Android Auto.

There’s an opportunity in offering full dashboard integration for completely wireless support and without the need for a phone or device. It only makes sense because drivers need their hands on the wheel—not on the phone—and they are already comfortable in interacting with voice tech through GPS systems.

  • One device compatible with multiple assistants

Sonos, a smart speaker released in 2017, initially only works with Alexa, but its promise of openness could make it the first home assistant to be compatible with both Alexa and Google Assistant. In the same vein, Essential Home is looking at the unique strengths of each virtual assistant and planning to use those to power their own smart device. 

It’s Time to Optimize for Siri

Apple’s Siri may not be as glamorous as it when it was the still the lone voice assistant available to the public. But, there’s no denying that Siri paved the way for other tech brands to step up and create more solutions for consumers, eventually making voice technology the next step in this technological revolution. 

Based on the numbers and trends discussed, voice tech isn’t slowing down, and the mainstream adoption of smart assistants and devices is on the horizon. Soon, consumers won’t need to type relevant terms on search engines to find what they need. 

It’s essential for you to implement voice search optimization techniques as early as now. Get the right services from Voice SEO, so your brand remains visible even when there’s no need for screens anymore.

Alexa SEO Statistics, Trends, Facts for Search Marketers

Alexa SEO Statistics, Trends, Facts for Search Marketers

Amazon is perhaps best known for disrupting the e-commerce industry, as they are the most dominant global online retailer to date. The site carries everything from books, music, and clothing to gadgets, appliances, and so much more. In 2014, two decades after the company was founded, they launched another groundbreaking tech that would continue to revolutionize the way people lived: Amazon Alexa.

Alexa is one of the most popular voice assistants to date, along with the ranks of Siri and the Google Assistant. Despite being the newest to the game, the product has made a name for itself, with its voice command even becoming a popular trope in pop culture.

As voice search continues to rise and take over the way your consumers are performing various tasks, it’s critical to understand the state of all the voice assistants and how you can leverage each to your advantage. Alexa is the most compatible assistant on any device, making its consumer penetration further than its two biggest competitors.

Get to know more about Amazon’s voice assistant so that your business understands the best SEO practices for Alexa.

A Brief History of Amazon’s Alexa

In November 2014, Amazon unveiled a new product that would join the ranks of its Kindle e-Reader and Fire tablet. It was a smart speaker called Amazon Echo. At first, it was a cool way to control your music, answer calls, and maybe learn about the weather, but that’s about it.

Through the updates, Alexa, the digital assistant built into it, got more and more capable. Suddenly, it could now search for you on the internet, help you navigate to your next destination, and even control other smart appliances in your home. It suddenly became an essential gadget for the modern home.

Even though smart appliances were present before Alexa and Amazon Echo entered the picture, there wasn’t a centralized way to control them. The smart speaker turned out to be the answer to many people’s dilemmas.

In just under five years since the release of the smart speaker, the adoption of the tech suddenly grew. In January 2019, the Amazon devices team announced that they had sold over 100 million Alexa-enabled devices. This spans a vast demographic, from mothers to entrepreneurs to young children. With that many devices out there in use by possibly hundreds of millions of people as well, it begs the question, how will this affect the voice search industry?

Below are some more interesting facts on the popular voice assistant.

Amazon’s Alexa Statistics, Facts, and Trends for Your Voice Search SEO

1. Amazon Echo leads in terms of shares in the smart speaker industry, accounting for 70% of all US smart speaker sales.

Even though Siri is noted as the most popular voice assistant, Alexa and the Amazon Echo have infiltrated more homes and users in the past few years. Sales have gone up, and more third-party devices are partnering with Alexa. Since it’s highly compatible with a lot of software, it has a broader reach and therefore has a higher adaptability rate. This also suggests a trend that people are opting for the Echo more than other smart speakers, and this could be due to a lot of factors such as pricing, features, and compatibility.

2. Around half (51%) of Amazon Echo owners keep their smart speaker in the kitchen, which is the second most popular place next to the living room.  

Voice assistants work their magic and prove to be the most useful when your hands are preoccupied, which is perfect in the kitchen. A user may want to use the device and perform queries while preparing food. This may include setting timers when cooking, playing music, and following recipes.

3. The top two most used Alexa skills are setting a timer and playing music.  

It’s clear that the smart speaker market, mainly those run by Amazon Alexa, targets those who favor simple interactions, including those with fewer conversation steps or those that execute a single, clear function.

Connecting this to the fact that the living room and kitchen are the top two most popular locations for keeping an Alexa device, it makes sense that setting timers and playing music would be the assistant’s most used skills. Alexa can set the timer for when you’re preparing a meal; on the other hand, she can also entertain you or your guests in the living room.

4. The most prominent Amazon Echo market segmentation is 18 to 29 years old at 24%, with 30 to 44-year-olds taking up 20% of the userbase.  

The demographics of users who use voice assistants are primarily young, almost the same category as those who own other modern gadgets such as smartphones, tablets, and smart home appliances. While you shouldn’t be discounting on users aged 44 and over, this trend does suggest that those who use voice assistants are more tech-savvy and utilized to devices of the same nature.

5. 43% of teenagers say Amazon is their favorite website.  

Building on the young user demographic of Alexa, almost half of all teenagers who participated in a marketing survey revealed that Amazon is their favorite online shop/website. No other site came close. This suggests that Amazon has a lot of influence over the younger audience, which could also point them towards purchasing more products from the brand. It won’t be surprising to see the same loyal Amazon users get ahold of an Echo smart speaker to integrate their favorite website in their everyday searches.

6. Amazon has surpassed Google in terms of product searches.  

Most product searches begin on Amazon now versus Google search. In the past three years (2015-2018), Amazon grew from 46% to 54%, while Google fell from 54% to 46%. This is due to the e-commerce website’s extensive inventory and availability of products. It has become a popular benchmarking tool for pricing too, as consumers still opt to check a product on Amazon even if they’ve seen it on another website.

The online retail giant doesn’t have to rely on advertising, as Amazon reported that 90% of their product views come from search compared to other avenues. This creates a massive opportunity for shopping on Amazon—if the practice will catch on.

7. Only 2% of Amazon Echo owners have shopped online using Alexa.  

One of the biggest goals of voice assistants is to probably transition their users to the world of “voice shopping.” However, it seems like consumers think there’s a long way to go before that happens. Even though smart speakers have been marketed as a tool to help you discover new products, not every consumer is sold on this method. Alexa itself is equipped to process verbal commands to make purchases, check the status of Amazon orders, and even suggest products.

The small statistic of people who shop with the smart speaker indicates that people still prefer to see their merchandise before committing to payment. This may be one of the platform’s most significant hurdles to address in the coming years as adoption continues to rise.

8. 20% of consumers that own a device installed with Alexa have used it to find deals or track what they’ve bought online.  

Don’t mistake the above stat as all bad news. Even though voice shopping isn’t a thing yet with most Alexa owners, they do use the assistant to help them find discounts online or give them status updates about their purchases. This suggests that while this may not be their primary platform for purchasing products, it’s an online shopping partner. Being connected to the Amazon ecosystem is just a bonus. It also highlights the evolving behavior of consumers who want to look for information hands-free.

9. 85% of consumers using voice search end up choosing the items Amazon suggests 

Having a smart assistant integrated into the inventory of the largest online retailer in the world has its obvious perks. Since Amazon claimed their edge on Google as the preferred search engine for products, it makes sense that users would trust this platform more. As a result, Amazon does gain more sales. This also proves that users ask their voice assistant’s opinions when it comes to online shopping.

10. Based on a digital assistant IQ test comprising of 800 questions, Alexa delivered 61% accurate answers.  

Alexa ranked third in the abovementioned test, after Google Assistant (86%) and Siri (79%). Since this test has taken place, Amazon has been working on making the assistant smarter. Besides the software built into these assistants, they also get their knowledge from the information presented online. It’s worth mentioning that Google Assistant is the only voice assistant that pulls its search results from Google. Both Siri and Alexa use Bing. This opens a portal of possibilities for search marketers and encourages them to make time in investing SEO for Bing and not just Google.

11. Over 100 million devices installed with Alexa have been sold.  

Even though there are plenty of devices that have Google Assistant and Siri pre-installed in their software, the demand for Amazon Alexa is present. This is a signal to Amazon higher-ups to continue developing the Alexa platform as many users find the need to incorporate it in their homes. The more features and skills they build, the more users would be hooked to the device as well.

12. Amazon executives shared that Alexa has told more than 100 million jokes and has sung Happy Birthday millions of times to customers.  

Besides being a trusty assistant for tasks, users also mainly use Alexa for entertainment. It’s vital for these AI-powered assistants to have a semblance of personality, rather than being too straightforward all the time. This means taking advantage of pop culture references, current events, and having an approachable persona, even if users are technically talking to a robot.

13. Alexa is now installed on over 28,000 devices globally.  

More devices are getting ahold of Alexa, which means more exposure to users. To give a clearer picture, Alexa was only on around 4,000 to 5,000 gadgets at the beginning of 2018, so the jump is massive. Majority of this growth is credited to third-party integration, more than the acquirement of pre-installed Alexa devices. The company is working towards expanding its reach on third-party apps as it wants to integrate its product into more of what people own already.

14. In 2014, Alexa was launched with 130 skills. As of December 2018, this number has grown to 80,000.  

The company refers to its voice apps as “skills.” What this means precisely is that the number of things you can tell Alexa to do is increasing. Besides the additional skills uploaded in Alexa’s software, the Amazon team also worked on the assistant’s ability to understand requests and answer questions by over 20% through machine learning capabilities.

Optimize your Business for Alexa

There are a lot of changes to expect in the world of voice search as the competition gets tough and the updates continue to roll. There are even a lot predictions made by different companies, such as 30% of web browsing sessions will be done without a screen in 2020, or half of all searches will be done via voice in the coming year too.

The voice search revolution is powerful, but it wouldn’t have gotten to where it is today without the help of voice assistants and what they can do now. Being one of the frontrunners in the game, Alexa is integral in shaping the future of voice search. Understanding what the assistant is capable of, who uses it, and what it’s used for can help you create voice search strategies you can use to your advantage.

Optimizing your content for Alexa and the other voice assistants need a thorough understanding of the voice search landscape. If you want to maximize your profits and learn more about voice search, you can partner with experts who know their way around the industry. Voice SEO can provide professional Alexa SEO services for your business that will surely get you ahead of the competition.

How to Leverage “Near Me” Searches for Your Voice SEO

How to Leverage "Near Me" Searches for Your Voice SEO

The rise of voice-enabled search is changing the digital landscape as we know it. Thanks to advancements in technology, virtual assistants are now commonly featured in smart devices, making it more convenient for users to benefit from what voice search has to offer.

Voice-enabled devices such as Amazon’s Alexa and Google Home, Siri and Google Assistant on iPhone and Android smartphones, respectively, are helping the number of searches continue to soar, particularly local searches. It’s estimated that by 2021, mobile devices are expected to impact $1.4 trillion in local sales.

Google reports that “near me” searches have grown by 150 percent over the past two years. This means that localized search not only tells us where to go but also helps us find what we need. Indeed, the willingness to interact with devices continue to rise over the past three years, even in public situations.

What’s remarkable is, people have continued to adapt to advances in search technology, leading to more users becoming increasingly comfortable in using voice search when conducting localized searches. That’s all the more reason to focus your marketing efforts to localized searches and be more visible to customers in your area.

The bottom line is that people searching for local services online is now more widespread than ever before. So, if you haven’t optimized your business for localized search, or what we call “near me” searches, it’s about time you consider doing it now through voice search SEO services.

Completely Fill Out Your Google My Business Page Profile

Showing up as a Google Local Business is one of the most effective ways to improve your visibility in Google search results. The way it works is, Google gets information from Google My Business (GMB) listings to know which businesses to show in the local search pack. If your listing doesn’t exist, you’re at a serious disadvantage. In fact, there’s a good chance your business wouldn’t appear at all.

This is the reason why it’s imperative you sign up for a business profile and fill out all the necessary information. One of the most guaranteed ways to boost your chances of getting one of the Google Local 3-Pack spots is by being as informative as possible when creating your GMB profile. If you input enough information, GMB will even create a simple website for your business that will serve as its online representation.

Here are a few pointers you need to consider when creating your GMB profile:

  • Make sure your display name and business name are one and the same. This avoids confusion when Google tries to rank your site for local search.
  • Upload an attractive custom image instead of a stock photo. Note that 60 percent of consumers say local search results with good images capture their attention and usher them towards a decision.
  • See to it that your URL is correct. You wouldn’t want them encountering an error 404, or worse, a different site.
  • Refrain from using legal terms such as “Inc.” or “LLC” in your business name. Avoid legal troubles.
  • Use local phone numbers instead of 800 digits. You want to focus on local search.
  • Have your business verified by Google to make it more legitimate.

Get Your Customers to Leave Positive Reviews

When you’ve established a stronger presence on Google through your GMB profile, your next step is to get more users to post reviews of your services after becoming your customers. Make it your mission to provide the best possible service to each of your customers, even the difficult ones. It’s the only way to earn genuine positive reviews and a higher number of stars.

According to Google’s GMB support page, review count and score are factored into local search ranking. And if you get more customers to come in and experience exceptional service from your business, you can get more positive reviews. Keep in mind that 86 percent of consumers read reviews for local businesses, which may convince them to patronize your brand.

Think of it as a cycle that favors your business: it pushes you to deliver the best possible service you can offer while helping your brand grow a larger customer base. Fortunately, Google aims to create a more positive user experience, making it easier for customers to leave a review through its search interface. The only thing you must worry about is how to get your customers to do it. Here are a few things you can do:

  • Hand out “leave us a review” cards. It’s not only another form of marketing, but also a way to get those reviews.
  • Simply ask for a review. Being direct sometimes works best.
  • Stress how easy it is to do. There’s nothing like letting them know it won’t be a hassle.
  • Launch a Google business review email campaign. Yes, direct requests work.
  • Display the Google Review link to your website. Accessibility is key.
  • Include the link in your surveys. Feedback forms and surveys will allow you to find ways to improve, so you might as well throw in a request for a review, too.
  • Publish positive reviews on your website using the Schema Review and Schema Rating markups to make it easier for Google to know about them.
  • Respond to the reviews, since Google also takes responses in consideration when ranking for local search

Include NAP Data on Your Site

There is one other place you need to complete your business information other than Google My Business, and it’s on your website. So, make sure you show your business name, address, and phone number (NAP) throughout your site and social media accounts.

Your NAP is what causes your site to appear in geo-targeted searches. If you skip on including these vital pieces of information, search engines won’t be able to display your business when someone conducts a local search for your product or service.

Despite search algorithms not being public knowledge, many SEO experts believe that search engines validate businesses by cross-referencing their NAP information as they appear on their website. Your site won’t be prioritized if search engines don’t believe it’s legitimate, making NAPs essential for SEO and local search results. If your NAP checks out, it increases the likelihood of ranking well.

Accuracy and consistency are key to doing this the proper way. Go through these guidelines to make sure you’re doing it correctly:

  • Make sure it’s written as crawlable text. This helps Google easily read the data and figure out how to rank your website.
  • Display the exact same business name, address, and phone number throughout your site.
  • Familiarize yourself with the Local Business schema markup to make it easier for Google to understand the contents of your site.
  • Include the area code in your phone number to help Google pinpoint your location.

Geocode Your Images

Geocoding your images associates them with your business location, which would help beef up your local signal, and eventually boost your presence for “near me” searches.

Incorporating images in your site’s overall content is a great strategy when trying to appear in local search. These images can provide more opportunities for adding keyword signals on a page, which presents better chances for ranking under search results in general.

If these images are also associated with places the right way, they convey additional location signals, which would help your business be considered more relevant in local searches.

Try to explore Google Maps, and you’ll come across locations that have a few images associated with local places in the web mapping service’s interface. If you geocode your images the right way, it gives Google and other search engines another reason why the content should be related to a specific place.

To do it right, here are a few guidelines:

  • Select the right image. This is going to be a visual representation of your business, so get it right.
  • Use a relevant file name. It’s SEO-friendly.
  • Consider the file size. Nothing too big for faster loading.
  • Embed alt text. This is a great way to boost SEO.
  • Add latitudinal and longitudinal data. Knowing your business’ specific location matters a lot.

Build a Backlink Profile That Includes Geographic Anchor Text

Building a healthy backlink profile is important for standard SEO. But when it comes to “near me” and voice search, you need to include geographic anchor text. It’s important to include your business city and state since it’s one more way Google determines where your business is located, which can help you rank in local search.

Your geographic anchor text should include your business, city, and state. A good example is “Deep End Guitar Luthier Services in Carson, California”.

Again, this is important so Google can determine where your business is located, which is a huge help in ranking for local voice search. But if you don’t have backlinks with geographic anchor text, you can reach out to non-competing, third-party sites for guest-blogging opportunities. You can then include your anchor text that links back to your business’s home page.

Include Landmarks and Neighborhood Names on Your Site

Just like telling someone who’s asking for directions, another way to help Google where your business is located is by naming landmarks and neighborhoods on your site.

A good example to include on your home page is: “We’re located at <number, street name, and city>, just around the corner from <landmark>, and across the street from <neighborhood village or subdivision>”.

Another effective tip is to let Google know where your customers come from. You can say, “We serve people from all over the <neighboring cities or areas>!” By doing this, even if your business is in a specific area, people who do a “near me” search from neighboring areas have better chances of seeing your business listing.

Include Driving Directions on Your Website

Knowing driving directions going to a specific place may slowly be losing its importance thanks to mobile GPS technology, but for search bots, it can be vital.

If you haven’t done so yet, include driving directions on your “Location” or “Contact Us” section of your website. Make sure to provide directions from different points going to your business establishment.

Again, your efforts to drop more clues about your location will prompt Google to take notice and help you rank in local search.

Boost Your Local SEO By Making Your Site “Sticky”

When we say “sticky,” this means that when people visit your site, they will tend to stay around for a while. This is important for Google since the search engine takes into consideration the average time on site and bounce rate when ranking websites. So, if it detects that people are leaving only after a few seconds, that’s a sign that whatever it is you’re offering isn’t what users are looking for. And when this happens, your ranking will drop.

The average bounce rate is 55 percent, so working on lowering this number would be great to work on.

To prevent this from happening, you should offer compelling content and seamless user experience that will keep your visitors browsing around. There are a few ways to do this:

  • Boost your site speed. If it takes time to load, your visitors tend to leave immediately.
  • Improve your content’s readability. Make it legible and easy to read. Avoid large blocks of text.
  • Refrain from adding popups. Do not ruin the user experience.
  • Add a compelling call to action. You not only want them to stay but also convert.

Build Local Links

It may be great to get a do-follow link from high authority sites such as Buzzfeed or HuffPost, but you can ease up on this and focus your efforts in looking for local backlinks instead.

Perhaps there are plenty of opportunities to get backlinks from websites that don’t have high domain authorities, but what they do have is local authority, and that can help you rank in local search.

  • There’s a good chance your local chamber of commerce has a website. Work on that.
  • Find opportunities from trade organizations, non-competing businesses, and local web directories.

These are the right places you’d want to look for links to boost your local search presence.

Conclusion

Voice technology is on the rise, and it will continue to grow by leaps and bounds. More advanced devices will be sold on the market, pushing it to become commonplace. This will make voice search a more practical way of conducting queries on the web.

This is a great opportunity for your business to start optimizing for local search, so you can grow your business more effectively. As long as you follow the guidelines, you’ll be able to leverage “near me” searches for voice SEO.

If you’re looking for a partner that can help grow your business, you can count on Voice SEO to utilize effective methods of optimization that’s sure to help boost your online presence, particularly for local search. Let us do the work and reap the benefits of showing up in local voice searches.

Should You Outsource Voice Search SEO Services or Build Your Team?

Outsourcing Voice Search SEO

Without a doubt, the way we interact with technology has shifted over the years. Before, people only use their phone for sending text messages or calling someone. Today, you can now pick up your phone and ask your voice assistant to call a specific person or send them a message. They can also find you the answer to any question you have.

Ever since the inception of voice search technology, it has dramatically transformed the way consumers interact with brands. A Global Web Index 2018 Report showed that 27% of the global online population uses their smartphone’s voice search feature. As you can see, your ranking on voice search impacts your business exceptionally, especially in local SEO.

This is why businesses are looking for the right and capable team to help build their online visibility in voice search SEO, and rank for position zero in the search engine results pages (SERPs). Having an expert and talented team of SEO experts to optimize your brand for voice search can help boost your online presence and business revenue.

Given this, have you thought about building your team, or are you considering outsourcing your voice search SEO services? No worries. We’re here to help you weigh your options and solve this business dilemma.

Building an In-House Team vs Outsourcing Voice Search SEO Services

For organizations who are investing in their digital marketing efforts, it can be challenging to choose between building an in-house team or hiring an agency. Before we compare the two, let’s first understand the distinction between an in-house team and an outsourced team for your voice SEO services.

An in-house team is comprised of competent employees who work exclusively for your company. This means you’ll be responsible for the hiring process and honing them throughout the development. Since their your own team, you can scale them when needed based on the company’s capacity.

On the other hand, an outsourced SEO team consists of competent specialists in the field with expert knowledge in various digital marketing disciplines, like PR, content, design, and of course, SEO. Typically, they’re commissioned on a retainer basis per project or per n-month contract. They also often juggle multiple clients at once.

The Benefits and Challenges

Both options have their own merits. It’s a matter of choosing the one that fits your business needs. While there’s no one-size-fits-all structure when it comes to SEO, as each company is different, today’s SEO marketplace has something for everyone. It may take a few weeks of deliberation, but we bet you’ll come to a logical decision.

Now, let’s dive into the factors you should take into account whether you should build an in-house team or outsource an agency. These should help you come down with a decision easier and faster!

Cost Implications

No matter which one you choose, your budget is a huge part of your decision-making process. Often, it comes down to your company’s budget restraints that lead you to a conclusion.

In-house Team:

Building your SEO team to boost your voice search SEO can come with a hefty cost. You’ll need to shell out more for your new hires’ salary, benefits, and a bonus system in place to fuel the department. Moreover, a whole team will remarkably add up to your utility bill and taxes. It would also require you to provide more equipment and purchase tools and platforms needed to perform their tasks.

Unless you’re prepared to invest a lot of money to support your own voice search SEO efforts, you’ll find little progress in the first few months up to a year to see significant success.

Outsourced SEO Agency:

Outsourcing voice search services will cost you significantly less than sustaining full-time employees. You can be billed per hour or on a retainer fee for a pre-paid plan of deliverables. You can also compare prices to see which agency packages could provide you the most ROI.

Verdict:

For brands and marketers who are first getting into voice search SEO and still have a long way to go when it comes to assessing what strategies work best, hiring an agency can be an affordable option. This is especially true for small or medium-sized organizations who don’t have a large budget as more prominent brands.

Talent Pool

In the marketing space, SEO is a buzzword that has satiated in meaning due to over-usage. People throw it around willy-nilly, but SEO professionals who specialize in voice search are not as widespread as you would expect. Would you rather develop your own successful team or reap the benefits of hiring another’s services?

In-house Team:

To shape your SEO team for voice search, you need to assess the available candidates in the job market. This may take a lot of your time and patience, but with the right evaluation process and recruitment strategies, you’ll find an expert to help grow your brand.

Of course, training is another story. How can you train them if you know little to nothing about the discipline? Well, you hire an expert in the field who can manage a team and train another specialist (which adds up costs).

Outsourced SEO Agency:

The workforce in SEO agencies has benefits and challenges. The good thing is, with years of experience in the field, they’ve developed and honed a team of brilliant employees who have grown competent in each specific task. The challenge is you need to find an agency who has an excellent track record in executing successful voice search client campaigns and strategies.

Verdict:

Business-wise, it’s smarter to hire an agency for your voice search SEO needs. Seeing that the right agency has taken the time to form a competent team, they have likely successfully trained their specialists for specific tasks.

SEO Strategy

For how long will voice search SEO tactics remain a part of your search optimization efforts? When deciding whether to outsource or build your team, you need to think about how much of your marketing strategy involves voice search. Also, you need to think that it should work well with your other marketing strategies like PPC and content.

In-house Team:

Depending on your SEO goals, your in-house team can develop a unique and tailor-made approach to reach your business’ goals in organic voice search marketing. However, if you’re still getting into the groove of the voice search SEO landscape, it can take your in-house team months to develop a successful strategy.

Outsourced SEO Agency:

Chances are, the best-suited SEO agency for your brand has likely worked with client campaigns similar to what you want. They can recommend strategies, insights, and a new perspective for an effective and efficient way that will take your business to the next level.

Verdict:

SEO agencies have developed strategies that they use across different sites and client campaigns, which have worked successfully. But their main advantage over an in-house team is their outside perspective, which can provide data-backed insights and competitive strategies.

Access to Tools

There’s a wide selection of tools online you can use to spy on your competitors, evaluate and improve your site performance, and help you develop better marketing strategies. Look into tools like SEMRush, Ahrefs, Moz, SpyFu, Google Analytics, and more to help with your search marketing and optimization tactics.

In-house Team

The good thing is, access to tools are not a problem when it comes to having your own team since many of them are available online. The trouble lies in navigating these tools, choosing which one is best for specific purposes, and investing money on excellent tools that come with a price tag. Additionally, you would also need to invest in training the team on using these platforms and implementing campaigns.

Outsourced SEO Agency:

SEO agencies are equipped with the latest tools and knowledgeable on how to use them efficiently and productively. When you partner with the right agency, you can keep your budget in check, and you don’t have to worry about training costs or tool costs.

Verdict:

If executing your campaigns require special tools daily, it might be best to hire a team of search marketing professionals who are already well-equipped with it. Also, they likely know how to use them even with their eyes closed, so there’s no need for an adjustment phase or training on how to use them successfully.

Brand Identity

When it comes to promoting your brand, who do you think will have a better grasp of your identity and voice? Whether it be with an in-house team or an agency, you need to work with people who can establish your brand’s online presence.

In-house Team:

One of the biggest advantages of having an in-house team over an outsourced agency is that no one will take your brand values, vision, objectives, and your business goals to heart as much as your own employees. Your in-house team knows well and can enrich your brand vocabulary. Unlike working with an agency, your in-house team will be present in all internal meetings and brand discussions.

Outsourced SEO Agency:

Top SEO agencies may turn in quick and excellent results. However, since they deal with a roster of clients, there are chances that they may not echo your brand identity across all your campaigns, especially in the beginning. However, this doesn’t mean that you won’t find success in working with an agency.

If you do consider outsourcing, make sure that the people who will handle your company is familiar with your brand identity and voice. During this process, expect to have several back-and-forth onboarding emails and calls.

Verdict:

Hiring an agency means joining a pool of clients who are paying for their services. There’s a possibility that they may not echo your brand identity as strongly as an in-house team who knows your brand’s “voice” to heart. Authenticity and trustworthiness are good branding (and ranking) signals for your target market and search engines alike.

Company Culture, Vision, and Values

Company culture is the DNA of an organization; it represents their identity, values, behaviors, ethics, mission and vision, and work environment. Surely, you want to work with a team that echoes your company’s fundamental principles.

In-house Team:

This is another huge plus of building an in-house voice search SEO team. It’s more practical and convenient to hire qualified people from within and develop your own team from there. Naturally, internal employees are more invested in your organization’s culture and principles, as well as your success and growth. This serves as their edge over a third-party workforce.

Outsourced SEO Agency:

SEO agencies have responsibilities to several different clients. With that, they might not have an adequate background or contextual knowledge about your business’ preference over the smallest things, like how you would’ve executed marketing gimmicks that are authentic.

Verdict:

Sure, you can send your company profile to an agency to keep them up to speed with your organization’s practices and work ethics. However, they can’t get a sense of your company’s day-to-day culture. Being in tune with your company translates well on your company’s marketing efforts (i.e., content and social media), which your target audience can identify or resonate with.

Process Alignment

Establishing alignment across all your marketing campaigns is vital to increase your brand’s online presence and create a genuine connection successfully with your target audience. With this, you need a group of adaptable people, quick learners, and collaborative to develop a holistic, long-term plan of action.

In-house Team:

Having an in-house SEO marketing team makes communication and process alignment a breeze since everyone’s just a tap away. Daily meetings also help in reinforcing or ironing the crimps of your marketing campaign tactics. You can also freely reach out to the executives for immediate questions before you submit your campaign, avoiding several redos.

Outsourced SEO Agency:

When working with an agency, chances are, you’ll experience a few hiccups when it comes to process alignment or coordinating efforts. This is especially true if you’re working with a web design agency, an ad agency, and possibly, an SEO agency. It’s absolutely crucial that you make sure they’re all aligned with your vision.

Verdict:

Of course, you can always communicate with an outsourced agency through various channels. However, there are cases where your contact person forgets to update the team with important notes. For instance, miscommunication issues due to failure in relaying the long-tail keywords update to the person responsible for your voice SEO’s keyword research and targeting.

Although this could happen with your in-house team, it can be resolved faster. Working with an in-house team allows integration of SEO with all marketing efforts from design, to content, to voice search SEO. This establishes consistency across all channels and platforms.

Should You Outsource Voice Search SEO Services or Not?

Now that you get a clear image of the upsides and downsides of building your in-house team vs. outsourcing an agency, that should help you decide what to do next.

Bottom line, if your business doesn’t have any notable experience and highly-skilled SEO professionals that can boost your voice search SEO efforts, it might be best to hire an agency instead. In the end, you want to put your money in a good investment that will provide high business returns. For now, considering your budget and business goals, maybe outsourcing is a better and practical option.

Additionally, it’s best to let your employees focus and grow further on what they’re trained to do rather than train them (and hire new people) for your organization’s new line of discipline. Let a company who already specialize in search marketing and optimization handle your voice search campaigns and strategies.

Are you planning to hire an agency to take over your voice search SEO? Voice SEO can help get your business in front of your target audience. Contact us today to learn more!

How to Spy on Your Competitors for Voice Search SEO

How to Spy on Your Competitors for Voice Search SEO

The competition to rank on the top of the first page of the search engine results page (SERP) is more cutthroat than ever. It’s not enough that you offer outstanding products or services, you need to develop an effective SEO strategy, so your audience can find you when they search for related keywords online.

The same challenge applies to voice search SEO. Ever since the emergence of this new technology, more and more marketers started optimizing their websites. So when a consumer performs a voice search for a specific query related to their brand, Siri, Alexa, or other voice assistants will read their brand’s content aloud. 

It is said that at least 50% of all searches will come from voice search by 2020. As the adoption and usage of voice search continue to grow, the stakes are higher and the competition is tighter. So, how do you win to gain a competitive edge and outperform your competitors? Spy on them.

Spying on your competitors isn’t as bad as it sounds. Their content are published publicly and using the right tools, you can identify their target keywords and define their marketing strategies. This is the reason why competitive analysis is a part of developing a marketing tactic.

Steps to Spy on your Competition

Spying on your competitors isn’t all for the sake of uncovering their secrets. Instead, you do this to understand their voice search marketing techniques better and even understand your own market (i.e., what types of content they’re more likely to engage with, what urges them to participate in social media, etc.). 

Are you ready to go undercover? Let’s get started!

Step 1: Perform keyword research

Any good SEO strategy starts with keyword research. Start by researching specific long-tail keyphrases that render high search volumes with relatively low competitions you can target. You can use a keyword research tool, such as Answer The Public, to do the legwork in finding out what questions and queries consumers perform on voice search. This lets you get on the same page as your target market. 

Put yourself in the shoes of your consumers as well. How would they perform a voice search when they look for a product or service related to yours? Then, list down the keyphrases you need to target and move on to the next step.

Step 2: Single out your top competitors

Now that you have the keywords you need to rank for, do a voice search query for each. The results should show your other competitors ranking for the same keyphrases. Take note of the 5-10 top results and record the URLs in a Google Sheet, then run them on a keyword research tool. 

You can use Ahrefs and enter your own domain (or a competitor’s domain) on the field and click the “Competing domains” tab, this should provide you relevant competitor websites worth knowing. 

Take note of those domains, especially those competing for the geo-specific keywords you’ve found and aim to rank for (e.g., “best laptop repair service in Brooklyn”). You now have a list of your top competitors. 

Step 3: Determine the keywords your competitors are using

See what keywords or keyphrases your competitors are targeting and optimized for. With research, you can find which keyphrases bring them high organic traffic. You can then realign your strategy to aim for the same well-performing keyphrases and take advantage of the ones they aren’t targeting for (but has potential in bringing traffic and conversions).

The most efficient and easiest way to find this is by using a keyword research tool like SEM Rush using their Organic Research feature. Simply enter the competitor domain on the field, and you’ll see incredible data about their traffic sources, and the organic and paid keywords they rank for. It provides an overview of their position for each keyphrase. 

Monitor the top keyphrases, especially if they’re relatively new to your keyword research list. This can help you improve your own voice search SEO strategy. Who knows, maybe you can find a local search keyphrase that fits your business, which you should have been targeting as well.

Step 4: Start analyzing their websites

Now that you know the basics. It’s time to delve deeper into the nitty-gritty and find your competitors’ strengths and weaknesses. For this step, we’ll take a look at their on-page elements to see how they optimize their website. Maybe you can learn a thing or two with your findings. 

Keyword density

Keyword density research lets you know how aggressive your competitors are when it comes to keyword placement on their page content. 

You can use a keyword density tool to check out your competing websites’ keyword placement practices. Enter the URL of the webpage you want to review. Then, you’ll see how often they use the keyphrases you both target for (e.g., laptop repair service in Brooklyn) in their page. 

You can average the keyword density for each keyphrase to give you an idea of how many times you can also mention those particular keywords on a page.

Backlinks

Backlinks remain to be a powerful strategy for building authority and credibility in the world of SEO. A study reveals that over 50% of answers with smart home assistants contained backlinks with an anchor that was included in the question. 

One of the reasons why you should study the backlink profile of your competitors is to see whether it’s worth “mirroring” their link profile. If you replicate their backlinks, you should theoretically see similar results in your site’s backlink profile. With this data, you can realign your link building tactics to outrank your competitors.

Metadata

You should also look into their meta information and study how they write their metadata.

  • Are they including CTAs? 
  • Do they modify the alt text on their images? 
  • Are they using LSI (latent semantic indexing) keywords? 

Emphasis on the last one. Google has grown smarter over the years. One way they crawl and index a page is by ensuring that the page’s content is all about its stated topic. As such, they rely on LSI to further understand a page’s content. 

LSI keywords are related (not synonymous) terms search engines depend on to deeply understand a page content and rank it accordingly. For instance, you have an article about “cooking on a budget,” the LSI keywords for these are “recipes,” “blog,” “for two,” and more. The easiest way to identify the LSI keywords tied to your competitors’ target keyword/s is via Google’s Autocomplete.

Authority

Authority can also be classified based on external and inbound links as well as social shares. Naturally, the more shares a site’s page content garners, the higher the possibility they can rank on SERPs. Quality inbound and external links, on the other hand, can help improve your DA (domain authority), which is used to determine a site’s ranking ability. 

DA is used to compare websites and monitor “ranking strength” ability. In essence, the higher the DA score, the greater the ability to rank. Using Moz’s Link Explorer tool, you can check your competitors’ DA score to see if they have more high-quality link profiles. This should encourage you to refine your link building strategies to reach for a higher score and overthrow your competitors in the SERPs.

Weaknesses

Once you’ve done a grueling deep dive into your competitors’ site data, you should have a good image of their pain points. See this as a window of opportunity for you to overcome and be one step ahead. 

Do they produce thin, weak, and low-quality content? Have they failed to prioritize a relatively rankable keyphrase? Use your competitors’ weaknesses to your advantage. You can promote and boost your quality content materials on your social media accounts to reach more visibility and traffic. Perhaps you can pay attention to the keyphrases your other competitors overlooked.

Step 5: Study the content of your competitors

High-quality content is a critical ranking signal for Google and other search engines, so your site can rank well in the SERPs. Search engines crawl your content to assess if the information is useful, factual, credible, and written at an expert level (varies by topic and industry) to see whether they can trust it enough to suggest to searchers. This is done, so searchers get the best possible answer to their query.

Word count – Do they publish long-form content? How often? What’s the average length of their blog posts? Generally, 300 words is the minimum for the purpose of good SEO. For long-form content, Buffer reportedly found that 1,600 words is the optimal length for a blog post. 

Uniqueness and quality of the content – How do you find their writing style and tone? Do their published articles cover mostly general topics? What are the types of content they create? Your content should be different from your competition. This is the aspect of your competitor benchmarking you don’t want to mirror; otherwise, the search engines will find the similarities. 

Outbound links – Are your competitors linking out their blog posts and other content? If they aren’t, then go right ahead and leverage on it. Outbound links boost your content and your site’s trustworthiness and can help you form relationships with other authority websites.

7 Tools You Can Use to Spy on Your Competitors

There’s a wide selection of tools you can use to monitor your competitors’ site performance and underlying strategies. Here’s a rundown of the best tools out there you can add to your voice search SEO arsenal.

SEMRush

SEMRush is one of the staple resources in the SEO world, and it’s a popular SEO tool for small and medium businesses. It helps brands to monitor competitor keywords, domain analytics data, competitor backlinks, and their ranking. It’s an all-around marketing tool–more than just a keyword research tool. 

The tool offers a cool feature where it displays what category (or categories) a competitor domain falls under based on the long-tail keyphrases it ranks in search engines. Identifying which valuable keyphrases your competitors use to position themselves well in Google can motivate you to challenge their ranking (to keywords relevant to your niche). 

Ahrefs

Ahrefs is another leading competitor analysis tool for SEO. It has a site explorer feature which enables you to find out any domain’s top organic keyphrases. Right next to the keywords, you’ll see the estimated number of traffic it earns. The SEO tool also allows you to see your competitor’s top-performing content based on backlinks. 

Moreover, Ahref’s Keyword Explorer flexes multitudes of functionality and keyword data that offers useful additional context for a more in-depth analysis, such as SERP Overview and Position History.

Keyword Density Analysis Tool

This free SEO tool allows you to perform a keyword density analysis to get a peek at how aggressive or lenient your top competitors are when it comes to keyword distribution within their pages. 

The tool is straightforward—you input your competitor’s web page and run the check. It will show you bulleted results of the analysis, such as how many words are on the page, the number of linked words, and the frequency of recurring keyphrases.

Moz

Moz has been around the industry for more than a decade, and they’ve been helping businesses understand and simplify search engine optimization, and of course, spy on their competitors. 

Moz’s Link Explorer tool lets you track your competitors’ backlink profile, anchor text analysis, linking domains, and page and domain authority, among others. It provides competitive intelligence reports in a clean, orderly, and insightful fashion.

Buzzsumo

One of Buzzsumo’s strengths and widely-used feature is its Content Analysis tool, which allows you to compare two different URLs. Buzzsumo then shows you a breakdown of how the two URLs weigh side by side. It shows you the average shares by content type (i.e., listicles, general articles, how-to articles, infographics, etc.) and content length both websites publish. You can also find your competitor sites’ top performing articles within the tool. 

SpyFu

Unlike the other tools mentioned that offer tons of functionality, SpyFu is an excellent tool that specializes solely on competitive intelligence research. From local to global monthly search volume, ranking history, backlinks, CTR, and more, SpyFu presents exceptional and invaluable data regarding your competitors and their keyword tactics. 

What’s remarkable is it provides a list of keywords weaknesses, which you can turn into opportunities for you. It also lets you identify key phrases your competitors rank for and which your site does not.

Similarweb

Similarweb is exciting for content marketers as it shows what topics visitors search for, a handy tool for creating content optimized for voice search. They also provide features that allow you to dive deeper into your competitor’s content and see where they receive their traffic. 

On top of that, Similarweb reveals your competing sites’ website overview, analytics, and online strategy, among many others.

Outsmart Your Competitors, Rise Above the Fold

In any business or industry, it’s no secret that one of the best ways you can get ahead of your competitors is to spy on them. Back in the days, competition used to instigate fear in the business. Now, marketers and businesses alike are encouraged by competitors. Knowing that there’s a market for your services and products is good news, even if it means having numerous players in the field. 

Just as how students learn from a teacher, you can gain a lot of insights from what your competitors are and aren’t doing. This is how you can avoid fallbacks that could cost a lot of time and resources, and intelligently aim for the featured snippets display to become the first result for voice search SEO. 

Do you find the whole process of spying on your competitors a little overwhelming? Voice SEO can help you find and gain a competitive edge against your top SERP rivals! Contact us today!

About Us

At Voice SEO, we make it a point to study industry trends and update our strategies each and every time we notice a change in the ever-evolving digital landscape.

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FAQ’s

How to Optimize Your Voice SEO for the Google Local Three-Pack
If you have a business in a particular community, being part of the Google Local Three-Pack can boost your overall online presence. Also called Map or Snack Pack, the local pack is the section that..

Should You Outsource Voice Search SEO Services or Build an In-house Team?
Without a doubt, the way we interact with technology has shifted over the years. Before, people only use their phone for sending text messages or calling someone. Today, you can now pick up your.. ...phone and ask your voice assistant to call a specific person or send them a message. They can also find you the answer to any question you have.