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Alexa SEO Statistics, Trends, Facts for Search Marketers

Alexa SEO Statistics, Trends, Facts for Search Marketers

Amazon is perhaps best known for disrupting the e-commerce industry, as they are the most dominant global online retailer to date. The site carries everything from books, music, and clothing to gadgets, appliances, and so much more. In 2014, two decades after the company was founded, they launched another groundbreaking tech that would continue to revolutionize the way people lived: Amazon Alexa.

Alexa is one of the most popular voice assistants to date, along with the ranks of Siri and the Google Assistant. Despite being the newest to the game, the product has made a name for itself, with its voice command even becoming a popular trope in pop culture.

As voice search continues to rise and take over the way your consumers are performing various tasks, it’s critical to understand the state of all the voice assistants and how you can leverage each to your advantage. Alexa is the most compatible assistant on any device, making its consumer penetration further than its two biggest competitors.

Get to know more about Amazon’s voice assistant so that your business understands the best SEO practices for Alexa.

A Brief History of Amazon’s Alexa

In November 2014, Amazon unveiled a new product that would join the ranks of its Kindle e-Reader and Fire tablet. It was a smart speaker called Amazon Echo. At first, it was a cool way to control your music, answer calls, and maybe learn about the weather, but that’s about it.

Through the updates, Alexa, the digital assistant built into it, got more and more capable. Suddenly, it could now search for you on the internet, help you navigate to your next destination, and even control other smart appliances in your home. It suddenly became an essential gadget for the modern home.

Even though smart appliances were present before Alexa and Amazon Echo entered the picture, there wasn’t a centralized way to control them. The smart speaker turned out to be the answer to many people’s dilemmas.

In just under five years since the release of the smart speaker, the adoption of the tech suddenly grew. In January 2019, the Amazon devices team announced that they had sold over 100 million Alexa-enabled devices. This spans a vast demographic, from mothers to entrepreneurs to young children. With that many devices out there in use by possibly hundreds of millions of people as well, it begs the question, how will this affect the voice search industry?

Below are some more interesting facts on the popular voice assistant.

Amazon’s Alexa Statistics, Facts, and Trends for Your Voice Search SEO

1. Amazon Echo leads in terms of shares in the smart speaker industry, accounting for 70% of all US smart speaker sales.

Even though Siri is noted as the most popular voice assistant, Alexa and the Amazon Echo have infiltrated more homes and users in the past few years. Sales have gone up, and more third-party devices are partnering with Alexa. Since it’s highly compatible with a lot of software, it has a broader reach and therefore has a higher adaptability rate. This also suggests a trend that people are opting for the Echo more than other smart speakers, and this could be due to a lot of factors such as pricing, features, and compatibility.

2. Around half (51%) of Amazon Echo owners keep their smart speaker in the kitchen, which is the second most popular place next to the living room.  

Voice assistants work their magic and prove to be the most useful when your hands are preoccupied, which is perfect in the kitchen. A user may want to use the device and perform queries while preparing food. This may include setting timers when cooking, playing music, and following recipes.

3. The top two most used Alexa skills are setting a timer and playing music.  

It’s clear that the smart speaker market, mainly those run by Amazon Alexa, targets those who favor simple interactions, including those with fewer conversation steps or those that execute a single, clear function.

Connecting this to the fact that the living room and kitchen are the top two most popular locations for keeping an Alexa device, it makes sense that setting timers and playing music would be the assistant’s most used skills. Alexa can set the timer for when you’re preparing a meal; on the other hand, she can also entertain you or your guests in the living room.

4. The most prominent Amazon Echo market segmentation is 18 to 29 years old at 24%, with 30 to 44-year-olds taking up 20% of the userbase.  

The demographics of users who use voice assistants are primarily young, almost the same category as those who own other modern gadgets such as smartphones, tablets, and smart home appliances. While you shouldn’t be discounting on users aged 44 and over, this trend does suggest that those who use voice assistants are more tech-savvy and utilized to devices of the same nature.

5. 43% of teenagers say Amazon is their favorite website.  

Building on the young user demographic of Alexa, almost half of all teenagers who participated in a marketing survey revealed that Amazon is their favorite online shop/website. No other site came close. This suggests that Amazon has a lot of influence over the younger audience, which could also point them towards purchasing more products from the brand. It won’t be surprising to see the same loyal Amazon users get ahold of an Echo smart speaker to integrate their favorite website in their everyday searches.

6. Amazon has surpassed Google in terms of product searches.  

Most product searches begin on Amazon now versus Google search. In the past three years (2015-2018), Amazon grew from 46% to 54%, while Google fell from 54% to 46%. This is due to the e-commerce website’s extensive inventory and availability of products. It has become a popular benchmarking tool for pricing too, as consumers still opt to check a product on Amazon even if they’ve seen it on another website.

The online retail giant doesn’t have to rely on advertising, as Amazon reported that 90% of their product views come from search compared to other avenues. This creates a massive opportunity for shopping on Amazon—if the practice will catch on.

7. Only 2% of Amazon Echo owners have shopped online using Alexa.  

One of the biggest goals of voice assistants is to probably transition their users to the world of “voice shopping.” However, it seems like consumers think there’s a long way to go before that happens. Even though smart speakers have been marketed as a tool to help you discover new products, not every consumer is sold on this method. Alexa itself is equipped to process verbal commands to make purchases, check the status of Amazon orders, and even suggest products.

The small statistic of people who shop with the smart speaker indicates that people still prefer to see their merchandise before committing to payment. This may be one of the platform’s most significant hurdles to address in the coming years as adoption continues to rise.

8. 20% of consumers that own a device installed with Alexa have used it to find deals or track what they’ve bought online.  

Don’t mistake the above stat as all bad news. Even though voice shopping isn’t a thing yet with most Alexa owners, they do use the assistant to help them find discounts online or give them status updates about their purchases. This suggests that while this may not be their primary platform for purchasing products, it’s an online shopping partner. Being connected to the Amazon ecosystem is just a bonus. It also highlights the evolving behavior of consumers who want to look for information hands-free.

9. 85% of consumers using voice search end up choosing the items Amazon suggests 

Having a smart assistant integrated into the inventory of the largest online retailer in the world has its obvious perks. Since Amazon claimed their edge on Google as the preferred search engine for products, it makes sense that users would trust this platform more. As a result, Amazon does gain more sales. This also proves that users ask their voice assistant’s opinions when it comes to online shopping.

10. Based on a digital assistant IQ test comprising of 800 questions, Alexa delivered 61% accurate answers.  

Alexa ranked third in the abovementioned test, after Google Assistant (86%) and Siri (79%). Since this test has taken place, Amazon has been working on making the assistant smarter. Besides the software built into these assistants, they also get their knowledge from the information presented online. It’s worth mentioning that Google Assistant is the only voice assistant that pulls its search results from Google. Both Siri and Alexa use Bing. This opens a portal of possibilities for search marketers and encourages them to make time in investing SEO for Bing and not just Google.

11. Over 100 million devices installed with Alexa have been sold.  

Even though there are plenty of devices that have Google Assistant and Siri pre-installed in their software, the demand for Amazon Alexa is present. This is a signal to Amazon higher-ups to continue developing the Alexa platform as many users find the need to incorporate it in their homes. The more features and skills they build, the more users would be hooked to the device as well.

12. Amazon executives shared that Alexa has told more than 100 million jokes and has sung Happy Birthday millions of times to customers.  

Besides being a trusty assistant for tasks, users also mainly use Alexa for entertainment. It’s vital for these AI-powered assistants to have a semblance of personality, rather than being too straightforward all the time. This means taking advantage of pop culture references, current events, and having an approachable persona, even if users are technically talking to a robot.

13. Alexa is now installed on over 28,000 devices globally.  

More devices are getting ahold of Alexa, which means more exposure to users. To give a clearer picture, Alexa was only on around 4,000 to 5,000 gadgets at the beginning of 2018, so the jump is massive. Majority of this growth is credited to third-party integration, more than the acquirement of pre-installed Alexa devices. The company is working towards expanding its reach on third-party apps as it wants to integrate its product into more of what people own already.

14. In 2014, Alexa was launched with 130 skills. As of December 2018, this number has grown to 80,000.  

The company refers to its voice apps as “skills.” What this means precisely is that the number of things you can tell Alexa to do is increasing. Besides the additional skills uploaded in Alexa’s software, the Amazon team also worked on the assistant’s ability to understand requests and answer questions by over 20% through machine learning capabilities.

Optimize your Business for Alexa

There are a lot of changes to expect in the world of voice search as the competition gets tough and the updates continue to roll. There are even a lot predictions made by different companies, such as 30% of web browsing sessions will be done without a screen in 2020, or half of all searches will be done via voice in the coming year too.

The voice search revolution is powerful, but it wouldn’t have gotten to where it is today without the help of voice assistants and what they can do now. Being one of the frontrunners in the game, Alexa is integral in shaping the future of voice search. Understanding what the assistant is capable of, who uses it, and what it’s used for can help you create voice search strategies you can use to your advantage.

Optimizing your content for Alexa and the other voice assistants need a thorough understanding of the voice search landscape. If you want to maximize your profits and learn more about voice search, you can partner with experts who know their way around the industry. Voice SEO can provide professional Alexa SEO services for your business that will surely get you ahead of the competition.

How to Leverage “Near Me” Searches for Your Voice SEO

How to Leverage "Near Me" Searches for Your Voice SEO

The rise of voice-enabled search is changing the digital landscape as we know it. Thanks to advancements in technology, virtual assistants are now commonly featured in smart devices, making it more convenient for users to benefit from what voice search has to offer.

Voice-enabled devices such as Amazon’s Alexa and Google Home, Siri and Google Assistant on iPhone and Android smartphones, respectively, are helping the number of searches continue to soar, particularly local searches. It’s estimated that by 2021, mobile devices are expected to impact $1.4 trillion in local sales.

Google reports that “near me” searches have grown by 150 percent over the past two years. This means that localized search not only tells us where to go but also helps us find what we need. Indeed, the willingness to interact with devices continue to rise over the past three years, even in public situations.

What’s remarkable is, people have continued to adapt to advances in search technology, leading to more users becoming increasingly comfortable in using voice search when conducting localized searches. That’s all the more reason to focus your marketing efforts to localized searches and be more visible to customers in your area.

The bottom line is that people searching for local services online is now more widespread than ever before. So, if you haven’t optimized your business for localized search, or what we call “near me” searches, it’s about time you consider doing it now through voice search SEO services.

Completely Fill Out Your Google My Business Page Profile

Showing up as a Google Local Business is one of the most effective ways to improve your visibility in Google search results. The way it works is, Google gets information from Google My Business (GMB) listings to know which businesses to show in the local search pack. If your listing doesn’t exist, you’re at a serious disadvantage. In fact, there’s a good chance your business wouldn’t appear at all.

This is the reason why it’s imperative you sign up for a business profile and fill out all the necessary information. One of the most guaranteed ways to boost your chances of getting one of the Google Local 3-Pack spots is by being as informative as possible when creating your GMB profile. If you input enough information, GMB will even create a simple website for your business that will serve as its online representation.

Here are a few pointers you need to consider when creating your GMB profile:

  • Make sure your display name and business name are one and the same. This avoids confusion when Google tries to rank your site for local search.
  • Upload an attractive custom image instead of a stock photo. Note that 60 percent of consumers say local search results with good images capture their attention and usher them towards a decision.
  • See to it that your URL is correct. You wouldn’t want them encountering an error 404, or worse, a different site.
  • Refrain from using legal terms such as “Inc.” or “LLC” in your business name. Avoid legal troubles.
  • Use local phone numbers instead of 800 digits. You want to focus on local search.
  • Have your business verified by Google to make it more legitimate.

Get Your Customers to Leave Positive Reviews

When you’ve established a stronger presence on Google through your GMB profile, your next step is to get more users to post reviews of your services after becoming your customers. Make it your mission to provide the best possible service to each of your customers, even the difficult ones. It’s the only way to earn genuine positive reviews and a higher number of stars.

According to Google’s GMB support page, review count and score are factored into local search ranking. And if you get more customers to come in and experience exceptional service from your business, you can get more positive reviews. Keep in mind that 86 percent of consumers read reviews for local businesses, which may convince them to patronize your brand.

Think of it as a cycle that favors your business: it pushes you to deliver the best possible service you can offer while helping your brand grow a larger customer base. Fortunately, Google aims to create a more positive user experience, making it easier for customers to leave a review through its search interface. The only thing you must worry about is how to get your customers to do it. Here are a few things you can do:

  • Hand out “leave us a review” cards. It’s not only another form of marketing, but also a way to get those reviews.
  • Simply ask for a review. Being direct sometimes works best.
  • Stress how easy it is to do. There’s nothing like letting them know it won’t be a hassle.
  • Launch a Google business review email campaign. Yes, direct requests work.
  • Display the Google Review link to your website. Accessibility is key.
  • Include the link in your surveys. Feedback forms and surveys will allow you to find ways to improve, so you might as well throw in a request for a review, too.
  • Publish positive reviews on your website using the Schema Review and Schema Rating markups to make it easier for Google to know about them.
  • Respond to the reviews, since Google also takes responses in consideration when ranking for local search

Include NAP Data on Your Site

There is one other place you need to complete your business information other than Google My Business, and it’s on your website. So, make sure you show your business name, address, and phone number (NAP) throughout your site and social media accounts.

Your NAP is what causes your site to appear in geo-targeted searches. If you skip on including these vital pieces of information, search engines won’t be able to display your business when someone conducts a local search for your product or service.

Despite search algorithms not being public knowledge, many SEO experts believe that search engines validate businesses by cross-referencing their NAP information as they appear on their website. Your site won’t be prioritized if search engines don’t believe it’s legitimate, making NAPs essential for SEO and local search results. If your NAP checks out, it increases the likelihood of ranking well.

Accuracy and consistency are key to doing this the proper way. Go through these guidelines to make sure you’re doing it correctly:

  • Make sure it’s written as crawlable text. This helps Google easily read the data and figure out how to rank your website.
  • Display the exact same business name, address, and phone number throughout your site.
  • Familiarize yourself with the Local Business schema markup to make it easier for Google to understand the contents of your site.
  • Include the area code in your phone number to help Google pinpoint your location.

Geocode Your Images

Geocoding your images associates them with your business location, which would help beef up your local signal, and eventually boost your presence for “near me” searches.

Incorporating images in your site’s overall content is a great strategy when trying to appear in local search. These images can provide more opportunities for adding keyword signals on a page, which presents better chances for ranking under search results in general.

If these images are also associated with places the right way, they convey additional location signals, which would help your business be considered more relevant in local searches.

Try to explore Google Maps, and you’ll come across locations that have a few images associated with local places in the web mapping service’s interface. If you geocode your images the right way, it gives Google and other search engines another reason why the content should be related to a specific place.

To do it right, here are a few guidelines:

  • Select the right image. This is going to be a visual representation of your business, so get it right.
  • Use a relevant file name. It’s SEO-friendly.
  • Consider the file size. Nothing too big for faster loading.
  • Embed alt text. This is a great way to boost SEO.
  • Add latitudinal and longitudinal data. Knowing your business’ specific location matters a lot.

Build a Backlink Profile That Includes Geographic Anchor Text

Building a healthy backlink profile is important for standard SEO. But when it comes to “near me” and voice search, you need to include geographic anchor text. It’s important to include your business city and state since it’s one more way Google determines where your business is located, which can help you rank in local search.

Your geographic anchor text should include your business, city, and state. A good example is “Deep End Guitar Luthier Services in Carson, California”.

Again, this is important so Google can determine where your business is located, which is a huge help in ranking for local voice search. But if you don’t have backlinks with geographic anchor text, you can reach out to non-competing, third-party sites for guest-blogging opportunities. You can then include your anchor text that links back to your business’s home page.

Include Landmarks and Neighborhood Names on Your Site

Just like telling someone who’s asking for directions, another way to help Google where your business is located is by naming landmarks and neighborhoods on your site.

A good example to include on your home page is: “We’re located at <number, street name, and city>, just around the corner from <landmark>, and across the street from <neighborhood village or subdivision>”.

Another effective tip is to let Google know where your customers come from. You can say, “We serve people from all over the <neighboring cities or areas>!” By doing this, even if your business is in a specific area, people who do a “near me” search from neighboring areas have better chances of seeing your business listing.

Include Driving Directions on Your Website

Knowing driving directions going to a specific place may slowly be losing its importance thanks to mobile GPS technology, but for search bots, it can be vital.

If you haven’t done so yet, include driving directions on your “Location” or “Contact Us” section of your website. Make sure to provide directions from different points going to your business establishment.

Again, your efforts to drop more clues about your location will prompt Google to take notice and help you rank in local search.

Boost Your Local SEO By Making Your Site “Sticky”

When we say “sticky,” this means that when people visit your site, they will tend to stay around for a while. This is important for Google since the search engine takes into consideration the average time on site and bounce rate when ranking websites. So, if it detects that people are leaving only after a few seconds, that’s a sign that whatever it is you’re offering isn’t what users are looking for. And when this happens, your ranking will drop.

The average bounce rate is 55 percent, so working on lowering this number would be great to work on.

To prevent this from happening, you should offer compelling content and seamless user experience that will keep your visitors browsing around. There are a few ways to do this:

  • Boost your site speed. If it takes time to load, your visitors tend to leave immediately.
  • Improve your content’s readability. Make it legible and easy to read. Avoid large blocks of text.
  • Refrain from adding popups. Do not ruin the user experience.
  • Add a compelling call to action. You not only want them to stay but also convert.

Build Local Links

It may be great to get a do-follow link from high authority sites such as Buzzfeed or HuffPost, but you can ease up on this and focus your efforts in looking for local backlinks instead.

Perhaps there are plenty of opportunities to get backlinks from websites that don’t have high domain authorities, but what they do have is local authority, and that can help you rank in local search.

  • There’s a good chance your local chamber of commerce has a website. Work on that.
  • Find opportunities from trade organizations, non-competing businesses, and local web directories.

These are the right places you’d want to look for links to boost your local search presence.

Conclusion

Voice technology is on the rise, and it will continue to grow by leaps and bounds. More advanced devices will be sold on the market, pushing it to become commonplace. This will make voice search a more practical way of conducting queries on the web.

This is a great opportunity for your business to start optimizing for local search, so you can grow your business more effectively. As long as you follow the guidelines, you’ll be able to leverage “near me” searches for voice SEO.

If you’re looking for a partner that can help grow your business, you can count on Voice SEO to utilize effective methods of optimization that’s sure to help boost your online presence, particularly for local search. Let us do the work and reap the benefits of showing up in local voice searches.

Should You Outsource Voice Search SEO Services or Build Your Team?

Outsourcing Voice Search SEO

Without a doubt, the way we interact with technology has shifted over the years. Before, people only use their phone for sending text messages or calling someone. Today, you can now pick up your phone and ask your voice assistant to call a specific person or send them a message. They can also find you the answer to any question you have.

Ever since the inception of voice search technology, it has dramatically transformed the way consumers interact with brands. A Global Web Index 2018 Report showed that 27% of the global online population uses their smartphone’s voice search feature. As you can see, your ranking on voice search impacts your business exceptionally, especially in local SEO.

This is why businesses are looking for the right and capable team to help build their online visibility in voice search SEO, and rank for position zero in the search engine results pages (SERPs). Having an expert and talented team of SEO experts to optimize your brand for voice search can help boost your online presence and business revenue.

Given this, have you thought about building your team, or are you considering outsourcing your voice search SEO services? No worries. We’re here to help you weigh your options and solve this business dilemma.

Building an In-House Team vs Outsourcing Voice Search SEO Services

For organizations who are investing in their digital marketing efforts, it can be challenging to choose between building an in-house team or hiring an agency. Before we compare the two, let’s first understand the distinction between an in-house team and an outsourced team for your voice SEO services.

An in-house team is comprised of competent employees who work exclusively for your company. This means you’ll be responsible for the hiring process and honing them throughout the development. Since their your own team, you can scale them when needed based on the company’s capacity.

On the other hand, an outsourced SEO team consists of competent specialists in the field with expert knowledge in various digital marketing disciplines, like PR, content, design, and of course, SEO. Typically, they’re commissioned on a retainer basis per project or per n-month contract. They also often juggle multiple clients at once.

The Benefits and Challenges

Both options have their own merits. It’s a matter of choosing the one that fits your business needs. While there’s no one-size-fits-all structure when it comes to SEO, as each company is different, today’s SEO marketplace has something for everyone. It may take a few weeks of deliberation, but we bet you’ll come to a logical decision.

Now, let’s dive into the factors you should take into account whether you should build an in-house team or outsource an agency. These should help you come down with a decision easier and faster!

Cost Implications

No matter which one you choose, your budget is a huge part of your decision-making process. Often, it comes down to your company’s budget restraints that lead you to a conclusion.

In-house Team:

Building your SEO team to boost your voice search SEO can come with a hefty cost. You’ll need to shell out more for your new hires’ salary, benefits, and a bonus system in place to fuel the department. Moreover, a whole team will remarkably add up to your utility bill and taxes. It would also require you to provide more equipment and purchase tools and platforms needed to perform their tasks.

Unless you’re prepared to invest a lot of money to support your own voice search SEO efforts, you’ll find little progress in the first few months up to a year to see significant success.

Outsourced SEO Agency:

Outsourcing voice search services will cost you significantly less than sustaining full-time employees. You can be billed per hour or on a retainer fee for a pre-paid plan of deliverables. You can also compare prices to see which agency packages could provide you the most ROI.

Verdict:

For brands and marketers who are first getting into voice search SEO and still have a long way to go when it comes to assessing what strategies work best, hiring an agency can be an affordable option. This is especially true for small or medium-sized organizations who don’t have a large budget as more prominent brands.

Talent Pool

In the marketing space, SEO is a buzzword that has satiated in meaning due to over-usage. People throw it around willy-nilly, but SEO professionals who specialize in voice search are not as widespread as you would expect. Would you rather develop your own successful team or reap the benefits of hiring another’s services?

In-house Team:

To shape your SEO team for voice search, you need to assess the available candidates in the job market. This may take a lot of your time and patience, but with the right evaluation process and recruitment strategies, you’ll find an expert to help grow your brand.

Of course, training is another story. How can you train them if you know little to nothing about the discipline? Well, you hire an expert in the field who can manage a team and train another specialist (which adds up costs).

Outsourced SEO Agency:

The workforce in SEO agencies has benefits and challenges. The good thing is, with years of experience in the field, they’ve developed and honed a team of brilliant employees who have grown competent in each specific task. The challenge is you need to find an agency who has an excellent track record in executing successful voice search client campaigns and strategies.

Verdict:

Business-wise, it’s smarter to hire an agency for your voice search SEO needs. Seeing that the right agency has taken the time to form a competent team, they have likely successfully trained their specialists for specific tasks.

SEO Strategy

For how long will voice search SEO tactics remain a part of your search optimization efforts? When deciding whether to outsource or build your team, you need to think about how much of your marketing strategy involves voice search. Also, you need to think that it should work well with your other marketing strategies like PPC and content.

In-house Team:

Depending on your SEO goals, your in-house team can develop a unique and tailor-made approach to reach your business’ goals in organic voice search marketing. However, if you’re still getting into the groove of the voice search SEO landscape, it can take your in-house team months to develop a successful strategy.

Outsourced SEO Agency:

Chances are, the best-suited SEO agency for your brand has likely worked with client campaigns similar to what you want. They can recommend strategies, insights, and a new perspective for an effective and efficient way that will take your business to the next level.

Verdict:

SEO agencies have developed strategies that they use across different sites and client campaigns, which have worked successfully. But their main advantage over an in-house team is their outside perspective, which can provide data-backed insights and competitive strategies.

Access to Tools

There’s a wide selection of tools online you can use to spy on your competitors, evaluate and improve your site performance, and help you develop better marketing strategies. Look into tools like SEMRush, Ahrefs, Moz, SpyFu, Google Analytics, and more to help with your search marketing and optimization tactics.

In-house Team

The good thing is, access to tools are not a problem when it comes to having your own team since many of them are available online. The trouble lies in navigating these tools, choosing which one is best for specific purposes, and investing money on excellent tools that come with a price tag. Additionally, you would also need to invest in training the team on using these platforms and implementing campaigns.

Outsourced SEO Agency:

SEO agencies are equipped with the latest tools and knowledgeable on how to use them efficiently and productively. When you partner with the right agency, you can keep your budget in check, and you don’t have to worry about training costs or tool costs.

Verdict:

If executing your campaigns require special tools daily, it might be best to hire a team of search marketing professionals who are already well-equipped with it. Also, they likely know how to use them even with their eyes closed, so there’s no need for an adjustment phase or training on how to use them successfully.

Brand Identity

When it comes to promoting your brand, who do you think will have a better grasp of your identity and voice? Whether it be with an in-house team or an agency, you need to work with people who can establish your brand’s online presence.

In-house Team:

One of the biggest advantages of having an in-house team over an outsourced agency is that no one will take your brand values, vision, objectives, and your business goals to heart as much as your own employees. Your in-house team knows well and can enrich your brand vocabulary. Unlike working with an agency, your in-house team will be present in all internal meetings and brand discussions.

Outsourced SEO Agency:

Top SEO agencies may turn in quick and excellent results. However, since they deal with a roster of clients, there are chances that they may not echo your brand identity across all your campaigns, especially in the beginning. However, this doesn’t mean that you won’t find success in working with an agency.

If you do consider outsourcing, make sure that the people who will handle your company is familiar with your brand identity and voice. During this process, expect to have several back-and-forth onboarding emails and calls.

Verdict:

Hiring an agency means joining a pool of clients who are paying for their services. There’s a possibility that they may not echo your brand identity as strongly as an in-house team who knows your brand’s “voice” to heart. Authenticity and trustworthiness are good branding (and ranking) signals for your target market and search engines alike.

Company Culture, Vision, and Values

Company culture is the DNA of an organization; it represents their identity, values, behaviors, ethics, mission and vision, and work environment. Surely, you want to work with a team that echoes your company’s fundamental principles.

In-house Team:

This is another huge plus of building an in-house voice search SEO team. It’s more practical and convenient to hire qualified people from within and develop your own team from there. Naturally, internal employees are more invested in your organization’s culture and principles, as well as your success and growth. This serves as their edge over a third-party workforce.

Outsourced SEO Agency:

SEO agencies have responsibilities to several different clients. With that, they might not have an adequate background or contextual knowledge about your business’ preference over the smallest things, like how you would’ve executed marketing gimmicks that are authentic.

Verdict:

Sure, you can send your company profile to an agency to keep them up to speed with your organization’s practices and work ethics. However, they can’t get a sense of your company’s day-to-day culture. Being in tune with your company translates well on your company’s marketing efforts (i.e., content and social media), which your target audience can identify or resonate with.

Process Alignment

Establishing alignment across all your marketing campaigns is vital to increase your brand’s online presence and create a genuine connection successfully with your target audience. With this, you need a group of adaptable people, quick learners, and collaborative to develop a holistic, long-term plan of action.

In-house Team:

Having an in-house SEO marketing team makes communication and process alignment a breeze since everyone’s just a tap away. Daily meetings also help in reinforcing or ironing the crimps of your marketing campaign tactics. You can also freely reach out to the executives for immediate questions before you submit your campaign, avoiding several redos.

Outsourced SEO Agency:

When working with an agency, chances are, you’ll experience a few hiccups when it comes to process alignment or coordinating efforts. This is especially true if you’re working with a web design agency, an ad agency, and possibly, an SEO agency. It’s absolutely crucial that you make sure they’re all aligned with your vision.

Verdict:

Of course, you can always communicate with an outsourced agency through various channels. However, there are cases where your contact person forgets to update the team with important notes. For instance, miscommunication issues due to failure in relaying the long-tail keywords update to the person responsible for your voice SEO’s keyword research and targeting.

Although this could happen with your in-house team, it can be resolved faster. Working with an in-house team allows integration of SEO with all marketing efforts from design, to content, to voice search SEO. This establishes consistency across all channels and platforms.

Should You Outsource Voice Search SEO Services or Not?

Now that you get a clear image of the upsides and downsides of building your in-house team vs. outsourcing an agency, that should help you decide what to do next.

Bottom line, if your business doesn’t have any notable experience and highly-skilled SEO professionals that can boost your voice search SEO efforts, it might be best to hire an agency instead. In the end, you want to put your money in a good investment that will provide high business returns. For now, considering your budget and business goals, maybe outsourcing is a better and practical option.

Additionally, it’s best to let your employees focus and grow further on what they’re trained to do rather than train them (and hire new people) for your organization’s new line of discipline. Let a company who already specialize in search marketing and optimization handle your voice search campaigns and strategies.

Are you planning to hire an agency to take over your voice search SEO? Voice SEO can help get your business in front of your target audience. Contact us today to learn more!

UX Best Practices to Boost Your Voice Search SEO

UX Best Practices to Boost Your Voice Search SEO

There’s no better team in driving consumers to your website and generating leads than a seamless user experience (UX) and effective SEO strategies. These two go hand-in-hand when it comes to ranking in search engines, getting your target audiences’ attention (SEO), and providing the best intuitive experience for the visitors (UX). Simply put, they work together to provide the best experience for visitors. 

Before we get into the nitty-gritty, let’s define what UX is in the world of SEO.

In its basic form, UX is everything that occurs when users start to interact with your brand or business through your website and other channels. It’s focused on engaging with the users once they click the search result to visit your site.

The goal of good UX is to provide a user-friendly design that seamlessly guides users through their journey. Good UX is when visitors encounter minimal distraction or friction when navigating and using your site; from exploring your content to checking out your products or services, and ultimately converting.

In the epoch of digital, people almost always rely on Google and other search engines to find answers for their questions. In the old days, keyword stuffing was enough to rank in the search engine results pages (SERPs). This no longer applies today. 

In fact, this practice is considered archaic and even detrimental to your ranking. Aside from other ranking factors, UX  is positioned as a critical element of an effective SEO strategy that can help your site reach the top of the search results. 

Why is user experience important for voice SEO? 

User experience is a critical component in an effective voice search SEO strategy. Roughly one in five adults makes use of mobile voice search at least once a month. The inevitable rise of voice and its integration in web design had designers rethinking their website information architecture and navigation. 

As consumers continue to “talk” to their smart devices, businesses are presented with a challenge—how can businesses work with this new and ever-evolving technology to satisfy users’ expectations? 

You guessed it, improve the website’s UX. While voice search introduces you to your target audience, your website’s UX does the majority of the legwork in keeping them engaged. UX aims to guide the visitors smoothly through the website, and hopefully, they take an action that will generate profit. 

Here lies the difference…

Normal type-to-search provides a long list of results. The difference with voice search is it doesn’t provide the searcher several results or multiple choices. Instead, it pulls a single result or a very short list—the top results. It presents what the search engine thinks is/are the most appropriate and relevant content that answers the searcher’s query. The structure of voice search relies on claiming position zero or the top results of the results page. 

More importantly, Google’s algorithm takes into account “searcher satisfaction” as a ranking signal, which evaluates how a searcher responds to a result they’ve viewed. Upon clicking a result, the algorithm sees whether the searcher completes an action on the website, shares the page on their social media account, or leaves the site after only viewing one page. These are strong indicators of whether the displayed result fulfilled the searcher’s query. 

Your website is your brand’s personality. It shows your visitors how reliable, trustworthy, and credible you are. Because of this, you need your UX design to be as user-friendly as possible to establish that trust, highlight your professionalism, and boost your search visibility. 

More than the appearance, you should take into account the other aspects that help with search rankings, like page speed, mobile-friendliness, engaging and informative content, and many others. Given this, brands and marketers are optimizing whatever they can to rank at the top, organic position. 

When you design or revamp your website, remember this: if you were a visitor, would the page you’re building, and the content within it suffice your needs? 

What are the UX Best Practices that impact voice SEO?

Start optimizing your website for frictionless user experience. Mind you, you’re not doing this for your audience alone, but also for search engines. This helps them determine your website’s authority, relevance, and trust—which are all Google ranking signals—to then help rank and index your page accordingly. 

Here’s a rundown of the website elements that influence both user experience and SEO to help your website get the top spot (preferably position zero) in voice search. Let’s get started! 

Optimize your headings

Headings are put into place to make it easier for your site visitors and search engine crawlers to find and understand information, and navigate your page content. Appropriate headings make your content more readable and easy on the eyes. 

Here are some tips on how you can optimize your headings: 

  • Use heading tags (i.e., h1, h2, h3, etc.) to break down the content for the readers and search engines. It tells them what the paragraphs/sections are about, and helps them find their way on the right section easily, if they ever get lost. 
  • Use h1 tag once on your page. This serves as your content’s primary focus; this is your title tag. The h1 tag is typically found near the top of the page, and it’s the title that appears in search engines. For voice SEO, don’t forget to include your primary long-tail keyphrases in your headings to contextualize what your content is about, and of course, to help with rankings. 
  • The h2 through h6 headers should aid in organizing the rest of your content’s structure. Note that you don’t have to use all heading tags. Sometimes, you only need h1 and h2s for your page content, while there are instances where you’d need more. Just like this article.

Make your website navigation and site structure simple

Google uses a machine-learning algorithm called RankBrain to categorize search results and process search queries. This is its third most important ranking signal. It shows searchers what it deems is the most useful and relevant answer to their key phrase query. If many visitors like a particular page, RankBrain will give it a boost in the SERPs. 

Now, how does this connect with site navigation and structure? RankBrain notifies Google whether a visitor likes navigating through a website—if they go from one page to another, clicks on your links, spends a reasonable amount of time on your pages, and comes back to your site time and again. These are all indicators that your site is user-friendly and generally easy to use. 

Here are some tips on how you can build your website for easy navigation:

  • Ditch the pop-ups – The user utilized voice search for convenience and fast results—no typing or several tapping. Intrusive pop-ups obscure the content underneath, which is the primary and only reason why the user is on your page.
  • Focus on behavior metrics, such as your site’s bounce rate, organic CTR, pages per session, and more. You can use Google Analytics to check this. 
  • For your site’s mobile version, design with the user’s experience, and the narrow space provided in mind. Place touch elements with adequate space in between, use readable font size, and make use of white space. 

Roughly 38% of visitors will stop engaging with a website if they find it displeasing. If visitors leave a page without taking any action and go back to the search results with no intention of returning to your site, then that speaks volumes of how poorly optimized the page is. The page will also drop in ranking and get replaced with a different page. 

Take note of user signals

Organic search ranking brought by voice search is largely influenced by user behavioral data. This is how brands and search engines, especially, understand every searcher’s intent. It also gives insights about how they interact with websites. 

User signals refer to the behavioral patterns of users. Search engines then utilize those findings to position your website in the SERPs. For example, a user performs a voice search then clicks the suggested result, but finds that the website content does not satisfy his/her need or it appears poor in design. They then bounce back to Google. This is a signal tipping-off Google that the result does not fit the user’s search query. 

Google leverages this information to help them assess which search results are more useful, valuable, and relevant to a specific search query. Other than the bounce rate, other user signals are the  Click-Through Rate (CTR), time spent on a website, return to SERP-rate, pages per session, and even social signals like social media shares and likes. Although these are not direct ranking factors, studies reveal that there’s a connection between these signals and top search rankings. You can use Google Analytics for these data. 

Improve your page speed

Website speed has always been one of Google’s most notable ranking factors. It’s also a ranking factor for Bing. Search engine spiders calculate your site’s loading speed based on your page’s HTML structure. Statistics show that 47% of consumers expect a website to load within two seconds or less, and 40% of people will abandon a site if it takes more than 3 seconds. This means that slow load times affect the user experience of your visitors and feasibly hurt your conversion rates.

Since 20% of voice searches are performed on mobile devices, you’d want to check your site’s mobile responsiveness via how long it takes to load completely. You can use Google’s PageSpeed Insights tool to analyze your webpage’s content and find out if there are issues that affect its load time, and which ones you can then fix or improve to make your page load faster. 

Here are some ways you can boost your website speed for better performance:

  • Compress your images.
  • Make use of browser caching.
  • Limit multiple page redirects.
  • Do not put your multimedia formats on auto-play.
  • Minimize the use of plug-ins and optimize your site’s theme to reduce server response times.
  • Get rid of unnecessary and redundant elements in your HTML, Javascript, and CSS.

People who use voice search are likely on the go. Enhancing your website and mobile version’s page speed is at high priority when it comes to your voice SEO tactics. 

Offer an exceptional mobile experience

Speaking of the mobile version of your website, take a look at it as a whole. What does it look and feel like? Are the text font and size readable? Are the images scaled to an appropriate size? Is it easy to navigate? After Google’s announcement of mobile-first indexing (indexing your site’s mobile version instead of the desktop version), poor mobile responsiveness would surely hurt your rankings. 

Did you know that about 51% of users will purchase from a mobile-friendly website? Imagine how many  conversion you’ll gain by simply optimizing your website for your voice search users’ mobile experience. Do this for searchers who perform and view voice search results on their smartphones.

  • Remove unnecessary fields on your page.
  • Keep your CTAs front and center, and easy to tap.
  • Ensure that your contact details, the “enter” button in your forms, the search bar, menu, and other elements are easy to see and click.
  • Steer clear of popups.
  • When performing mobile site configuration, adopt an all-around responsive web design approach (Google recommends it). This method allows your content to display flexibly across any mobile device screen size. 

Feel free to utilize Google’s Mobile-Friendly Test tool to see how your website renders on mobile devices. 

Produce quality content

Voice search usually gives users just one answer. However, there are instances where it can give a concise list of results. If you rank for position zero, then Siri, Google Assistant, and other virtual assistants will give your site a shoutout through voice search results. Search engines, especially Google, care about how accurate the results are because users trust them. 

Roughly 60% of consumers will not buy from a brand with poorly written content. The thing is, quality content isn’t just for the audience. Google looks into your page’s content relevance, originality, and quality to determine how it will rank (or whether it will) on the SERPs. High-quality content gets rewarded with higher search rankings. 

Additionally, your visitors are likely to stay longer on-site if your content is highly engaging. This decreases your bounce rate and signals Google that your content is an excellent answer to the search query.

Here are some tips to level up your content:

  • Format your content accordingly (i.e., use heading tags, bullet points, etc.).
  • Write for your audience—human readers—not search engines. This is especially important in voice search where users perform natural language queries since they interact humanely with it. 
  • Write like an expert and support your claims with references. 
  • Run your draft on a plagiarism and grammar checker to spot errors and duplicate content. 

Moreover, Google analyzes content quality via its expertise, authoritativeness, and trustworthiness. 

To rank on SERPs, you need to demonstrate that you’re an expert in the field. To display authoritativeness, your content should have backlinks from credible sources. Your website’s trustworthiness is measured through aspects like strong website security, quality reviews, and your online footprints. On-page indicators of these three are shares, bounce rate, and time spent on-page. 

Pro Tip: create content that answers definitive questions, like a FAQ page or blog post, that addresses all your target audience’s burning questions. Then, frame the title or other headings of the content like how users who might use voice command will search for it. For example, you can write the questions in your FAQ page like this: “How to refund/return an item?”

UX influences how visitors will see your brand

User experience is all about prioritizing the searchers’ needs as well as the search engines’. After all, voice search gets your foot in the door, while your website’s UX focus on keeping the visitors engaged and comfortable when browsing your site. 

Many people who uses voice search perform “near me” searches. If you want to rank for geo-specific keywords, you need to understand your audience and how they behave on a webpage, the search engine ranking signals, and how they use your website to communicate. When you get your website’s UX and your voice search SEO down to the letter, the ranking (let’s aim for that featured snippet display) will follow. 

Are you interested in optimizing your business’ website for voice search? We offer voice search SEO services that can help your brand rise from the competition. Work with us today to provide the best experience for your target audience! 

10 Voice Search Ranking Factors SEO Experts Must Know

Voice Search Ranking Factors

Google works hard, but SEO practitioners work harder. Every year, these digital experts rake information from the search engine giant to uncover its ranking signals. These factors help webmasters know what they should tweak in their web strategy so they can rank higher on search engine results pages (SERPs) and give their readers a better user experience.

Back in 2014, HTTPS or secure sites became the stars of the show. Many websites changed from HTTP to HTTPS to accommodate the search ranking factor. In 2015, mobile-friendly websites took the spotlight. Web pages that were deemed optimized and responsive on a handheld device outshined those that didn’t. Then RankBrain was introduced in 2016, and its effects are very much still influencing new ranking signals.

In 2017, John Mueller from Google answered a tweet from a user who asked what the best search ranking factor is, and he replied “awesomeness.” When it boils down to it, these search ranking factors are cultivated towards a better experience for both your prospect consumers and actual customers.

A lot of changes have happened in the last five years in the search engine landscape. For instance, one of the most recent players in the game is voice search. With the rise of Siri, Alexa, Google Assistant, and Cortana, plus hands-free information access, it’s not surprising to learn that about 3.25 billion voice assistants are in use today. Voice search SEO is giving practitioners new findings in keyword research, as they noticed that long-tail and natural language works best for this method.

Regardless if you will optimize for voice search or not, it’s critical to know the most influential ranking signals you should be aware of for a top-ranking website.

1. Mobile-friendliness

Is your website optimized for mobile? If your answer is no, then you have to take this seriously. Your webpages are losing to other sites just because they’re mobile-friendly and you are not. It’s important to note that 2.7 billion people are using mobile devices in 2019, and this number will continue to climb in the coming years—further establishing the dominance of mobile as the future of search.

If your answer is yes, on the other hand, then you’re off to a great start. However, don’t be too complacent. There are plenty of ways to keep tweaking your pages to consistently come out at the top of search engine results. Google is slowly rolling out its mobile-first indexing feature, which launched in 2018, to make sure that those sites that follow their guidelines are rewarded. This is regularly updated containing the latest information you need to prepare for this search engine update.

Google also has a simple test online where you can see if you’re meeting the standards of their recommended mobile-friendliness. It will also reveal page loading issues, if any, and give you a screenshot of your website on mobile. From here, you can take further actions to improve your mobile experience.

2. Page Speed

Your visitors hate slow load times. Remember, 53% of desktop surfers exit pages that take longer than three seconds to load. That’s automatically lost business, and they might always associate your brand with that kind of disappointing and frustrating experience. If you don’t want this to happen to you, you have to make sure that your pages (not just the homepage!) load in under three seconds.

But desktop loading times are not the only thing you should look into.

Page speed is now a critical mobile search ranking factor as well, in conjunction with the mobile-first index. Google has made it clear that going mobile is the future of search engines and access to information, so it’s only right for you to optimize your page speed on the mobile version of your site too. You’ll be shocked to know that the average mobile landing page takes 15.3 seconds to load!

There’s room for you to fix this issue. Review the current speed of your webpage and evaluate your on-page optimization techniques to rectify sources of the lag. Some best practices are reducing redirects, removing unnecessary pop-up windows, and optimizing your images.

3. User Experience

Delivering the best user experience for your audience is what every website and brand should be focusing on. If your users don’t feel valued, they will look elsewhere for what they need. Lucky for you, you don’t need to guess how to give them this experience as there are indicating factors.

A massive chunk of UX is having a responsive layout that is easy to navigate and a website structure that makes sense, along with relevant content that answers the questions they’re asking. This matters a lot: 38% of people will cease engagements with your business if your content isn’t helpful and the layout is unpleasant.

Simple actions like optimizing your call-to-action buttons, having bigger fonts for readability, and renaming your URLs. Search engines will be able to read these and reward you for essentially making your visitors’ lives easier when they visit your site.

4. Quality Content

As mentioned in creating good UX above, content plays a huge role in ensuring that your site is establishing its authority in your industry and giving your browsers the information that they came for. This is especially true for content that is optimized with vigorously researched keywords.

Articles with a considerable amount of length are also favored. Five years ago, the era of blog posts ranging around 200-500 words was the norm, but not anymore. Stats show that the average content length for websites on the first page of SERPs is around 1,900 words. Longer word count demonstrates thorough expertise on a topic, which in turn is positive exposure for your brand. Ideally, the longer your article is, the more information you can put there—much to your visitors’ delight.

If you do end up publishing content that’s around 200-300 words in length, be careful. Google penalizes thin content, and this can haunt the ranking of some of your webpages.

Focus on fleshing out evergreen topics and incorporating an intent to educate your readers. The most common types of articles are how-tos and list articles. Include credible sources and statistics when necessary as well.

5. Authoritative Domain

The domain rating (DR) is a score given to your website based on its quality and authority. The higher the quality of content you have, the more backlinks you gather, and the more boxes you tick under Google’s guidelines, the higher your DR will be. This takes a lot of time and consistent effort to achieve, but once you’re there, you will reap many benefits.

For instance, in the voice search world, websites with higher domain authority are usually one of the top candidates for the featured search result that the voice assistant will deliver to the user. The average DR of voice search results is 76.8 compared to only 21.1 on the web.

Working towards a higher DR should be part of your overall SEO strategy. It’s interwoven in your off-page and on-page optimization efforts, as the DR also reflects the number of domains that link to your page and the subsequent DR of those pages that link to you. If you’re consistently published on credible content in the industry, your DR will also rise.

6. HTTPS or Secure Websites

While HTTPS has been around for quite some time already, it wasn’t until July 2018 that Google announced it would start flagging all websites that don’t begin with HTTPS as “non-secure” on the Google Chrome browser. If you think that’s negligible, the stats will prove you otherwise: according to a 2019 survey, Chrome is the most popular web browser at 63%. It accounts for well over half of the world’s web traffic, with Safari trailing far behind at second place.

While there will technically be nothing wrong with your website if you’re not sporting the HTTPS on your URL, having a “not secure” label does send a quite ominous message to your visitors. Google is building a safer and more secure web, so they started to roll out these changes to the Chrome browser to send a message to webmasters to make the switch.

HTTPS is known as hypertext transfer protocol secure, which means having a variant of the standard web protocol with a layer of security via a secure socket layer (SSL). This is the protocol over which data is sent between a browser and a website.

Stats from Google Chrome usage show that there are currently more than 70% of Chrome users who are visiting HTTPS websites, meaning that browsing via this server is becoming standard. The non-secure tag is presumably to convince the remaining 30% to follow suit.

7. Social signals

Your performance on social media also says a lot to search engines about your credibility and authority. Social signals are defined as the number of shares, likes, and reposts of your content on various social media channels such as Facebook, Twitter, and LinkedIn.

Since search engines want to provide high-quality and relevant content to users, they consider the media visibility and impact specific posts have online. If you’re getting shared frequently, the URL of your post will appear around Google more, and this tells them that you most likely have relevant and helpful information on your website.

Social signals aren’t only a share or retweet. They can also pertain to mentions on community sites such as Reddit, Tumblr, and Quora. This action has had an increased impact on search rankings, according to a study by Search Engine Journal.

Creating shareable content doesn’t always have to be viral or comedic. You’ll be surprised that your readers are more in favor of straightforward information versus incredibly funny delivery. If you can inject humor naturally and create an entertaining experience for your readers, then, by all means, do so—but don’t forget the main reason why you’re doing it. You want to spread information and show your users that your website can provide them the answers they’re looking for.

8. Site Architecture

Website architecture is a bit different from the layout of your website. This refers to the arrangement of your pages and subcategories on your website’s menu, and if you’ve assigned them the proper hierarchy so that your readers find the information they need at a faster pace.

This also includes tagging your subpages with the proper URL so that the search engine can read where the origin or parent menu of the subcategory. Generally, when creating URLs, shorter is better. You may use one or two keywords for higher relevancy but ensure that they’re easily read. This will improve user experience and lead to better rankings.

Besides the fact that it’s logical to do this, you’ll help search engines crawl your website faster if you fix your website structure. When search engines crawl your site, they look at all other links they can explore further and add this to their index, which is essentially a library of all the websites on the web. This crawl checks for duplicates of your webpage on other sites, its page speeds, mobile-friendliness, and more.

9. Quality Links

Backlinks have long been known to increase the search rankings of websites, but it’s not an easy feat to accomplish. You have to prove to various sites that you have content resources worthy of citation. This boosts your credibility and authority in your industry, and as previously mentioned, improves your domain authority.

There are various strategies that can fast track your link building efforts, such as guest posting, content outreach, and press releases. You can contact websites who would be willing to republish your content that’s relevant to their website. You can also build links internally so that you can create a library of your content related to your posts.

10. Local SEO

97% of users type queries to find a local business, and Google is aware of this. If you fill up your Google My Business Listing and provide your address on your website, your business will have a listing snippet at the upper right-hand corner of SERPs. This will encourage users to click on your website and help in your brand visibility in your neighborhood. Remember: Google is all about connecting users to brands that make it easy for their prospective customers to find what they need. Providing this information will increase your ranking.

The impact of practicing local SEO also translates well to sales, as a recent study showed that 78% of local mobile search results result in an in-store purchase.

The Takeaway

Learning the voice search ranking signals of search engines gives you a better idea of what you can improve on your website to serve the needs of your target audience better. These are not one-time steps but a series of interlinked strategies that aim to give the best user experience.

There are a lot of resources on optimizing your site for desktop and mobile search, but not so much for voice. Voice SEO can help your business stay on top of its game by offering voice search optimization services so that you can adapt to the future of information access. The voice search takeover is already happening—it’s time to catch up.

About Us

At Voice SEO, we make it a point to study industry trends and update our strategies each and every time we notice a change in the ever-evolving digital landscape.

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FAQ’s

How to Optimize Your Voice SEO for the Google Local Three-Pack
If you have a business in a particular community, being part of the Google Local Three-Pack can boost your overall online presence. Also called Map or Snack Pack, the local pack is the section that..

Should You Outsource Voice Search SEO Services or Build an In-house Team?
Without a doubt, the way we interact with technology has shifted over the years. Before, people only use their phone for sending text messages or calling someone. Today, you can now pick up your.. ...phone and ask your voice assistant to call a specific person or send them a message. They can also find you the answer to any question you have.