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How to Optimize Your Voice SEO for the Google Local Three-Pack

How to Optimize Your Voice SEO for the Google Local Three-Pack

If you have a business in a particular community, being part of the Google Local Three-Pack can boost your overall online presence. Also called Map or Snack Pack, the local pack is the section that you see on the first page of search results, right below the search box. You’ll commonly encounter this when you’re searching for a business establishment in a specific area. 

As its name suggests, the Google Local Three-Pack lists the top three local businesses that match a user’s query in terms of proximity to the searcher’s location.

Having your business on the local pack can be a huge thing. It means that Google thinks your website is the most relevant to what people in your community are looking for, and therefore, should get the prime spot in local business listings. 

This position inside the local three-pack not only makes your business visible to internet users, but it also sends them signals that your business has a high authority with Google. As a result, you get more clicks and traffic to your website than competing businesses that appear outside of the Google local three-pack. 

Look at these supporting statistics about local search results:

  • 92% of online users pick businesses on the first page of local search results, according to SEO Expert. In comparison, Moz says there are only 8% clicks on “More local results” or “More places” among users of local search.
  • 72% of people who perform a local search end up visiting a store that’s within 5 miles of their location. In addition, 86% of people use Google Maps to locate a business. (Social Media Today)

At the rate or speed that local mobile search on Google is growing, optimizing your website to rank in Google’s local three-pack can give good mileage to your business. This will ensure that your business will come up at the top of the search engine results pages (SERPs) each time someone makes a local or “near me” search. 

How does Google determine local ranking? 

For you to show up in local search results, you need to comply with three requirements that Google uses to rank businesses.

► Relevance

Google wants you to provide detailed and complete information about your business so that it can make the closest match between your listing and user queries.

► Distance

Location is another major factor that helps Google decide whether or not to display your business in local results. What Google does is that it takes into account where your business is located based on a specific area included in the user’s search or based on what’s known about the user’s location.

► Prominence

Google also looks at the popularity of a business when selecting local businesses for its search results. Brands or places that are familiar to many people may get a prominent position in local search results. The same goes for businesses that get credited with links, positive reviews, or high rating scores across digital channels. These factors, along with a strong SEO performance, can put your business in front of users of local search.

How to Optimize Your Voice SEO for the Google Local Three-Pack

Voice search is a fast-rising aspect in organic search, as these numbers from Hubspot indicate:

  • As of January 2018, voice searches totaled approximately 1 billion per month.
  • 65% of consumers in the 25- to 49-year-old age range speak to their voice-enabled devices at least once a day.
  • By 2020, 50% of all online searches will be done via voice search.
  • By 2022, voice search is forecasted to be worth $40 billion.

Given how prevalent voice search is at the moment—and how it’s poised to get more mainstream in the near future— it’s only right that you turn to voice search to get your business to rank on Google’s elite local pack.

Through voice search SEO services, you can be more strategic in setting up and delivering your business listing to make it more noticeable by Google as well as by your target audience.

Here, we share some must-do strategies to help you make it to Google’s top three local listings.

1. Create a Google My Business page for your company

This is the first step to making your business searchable for Google users. It involves creating your Google My Business (GMB) profile so that customers will have all the important information about your business.

By having a listing on Google My Business, you’re making your company details available for voice assistants to access from search engines, maps, and other online databases.

Here’s what your Google My Business listing should contain:

  • Business name
  • Business category
  • Business address
  • Business telephone number
  • Business logo
  • Photos of your business
  • Clickable website, call, and direction buttons
  • Popular times
  • Hours of operation
  • User ratings or reviews

2. Optimize your business listings

An optimized business listing is one that’s properly set up and managed. Here’s how you can do it:

  • Ensure the accuracy and consistency of your business name, address, and phone number (NAP) across the web. During the process of creating your Google My Business profile, you’ll be brought to a map page where you’ll be entering your business information. Whatever information you put here should be the same as what you provide on your website and other directory websites such as Yelp and Foursquare.
  • Once you’ve filled in your business information, make sure that you keep it as up to date. The more current your information is, the more useful your website will be for your online prospects. It’s also an effective way to provide the best possible user experience for your prospective customers.
  • Include high-quality images to cater to mobile users. Customers will definitely appreciate seeing clear pictures of your store or product even if they’re only looking at them from the small screen of their mobile device. Ultimately, this can help you attract more foot traffic to your business.

3. Manage and respond to reviews

We’ve mentioned that Google uses prominence as a factor in determining which businesses to display in local listings, but to set the record straight, being the largest, most popular, or most visited in your area isn’t the only yardstick that makes your business qualified.

Whenever customers leave favorable feedback about your business on online reviews, Google takes it into account and uses it to enhance your prominence as a local business. That said, you should devote time to getting 5-star reviews by being responsive to customers’ queries, requests, or feedback promptly. As you know, happy customers are the best brand ambassadors you could ever have.

Over time, as positive reviews keep coming for your business, voice search will more likely show your listing whenever someone asks for the best local business or the best local product.

4. Monitor your GMB information

You must claim and verify your GMB listing. Otherwise, anyone can make unwanted or unintentional changes to it without you knowing it by clicking the “Suggest an edit” button. Once the changes go live, the discrepancies in your business information or business citations may affect your local SEO rankings.

Fortunately, you can fix the changes you didn’t make by editing your business listing on Google although the more ideal practice is to claim your listing from the outset and to keep it always updated.

5. Use geo-phrases in your keywords

If your business is ranking organically, but not locally, the problem may lie on the keywords that you’re using. Since voice users are including location-based phrases in their queries, you’ll need to optimize your business listing with geo-related keywords or explicit locations. 

The reason for this is that SEO for local rankings depend heavily on factors such as proximity, NAPs, and other relevant categories on GMB listing. 

And with Google reporting that ”near me now” searches have grown by 150% over the last two years, ensuring that you do this properly is critical. Here’s how you can optimize for those types of highly specific searches:

  • Instead of just labeling your business with generic terms like “salad shop,” make sure to add keywords that voice searchers would typically use these days, such as “organic” or “locavore” around your product descriptions.
  • Instead of placing a zipcode or a state in your address, include the name of the street and the city in your location information as it helps Google come up with more relevant results that match hyper-specific queries from users.
  • Add in the hours when your store opens and closes, so your business can show up at the exact time that people are searching for nearby places or products.

6. Cultivate locally relevant links for higher online visibility

As with traditional SEO where you have to link to high authority pages, you need to build links to rank in voice search—this time focusing on links that are relevant to your local business. Here are some ideas for building links to your local business:

Links from local business partners—You can reach out to owners of companies that you do business with, asking them to include a link from their blog or webpages to your website. Their business may be different from yours, but as long as they can establish relevant connections between your businesses, you’ll be gaining valuable links to your site.

Links from local event partners—Being a participant or sponsor in local events also allows you to get links to your website. Any blog or announcement coming from the organizer or your event partners about the event can include links to your website.

Links from local industry resources and directories—Depending on your industry, you could look for associations that organize a list of local businesses in a particular area. Make sure that you get your business listed in their directories, especially the free ones. 

The bottom line here is that through local link building, you can become more active or visible in your area. Plus, with local organizations promoting and linking to your site, the quantity of your online exposure automatically increases. This can then help you get on the radar of Google for its local pack rankings.

7. Adhere to on-page SEO requirements

Website and webpage optimization is what helps your business rank in local search results, and paying attention to this checklist can boost your voice SEO and get your business found online.

  • Title Tags—Good title tags contain keywords for your website pages, which search engines use to identify what your page is all about. The tag should not exceed 55 characters, or the title for that page might appear cut off once published. There’s also no need to include stop words like “the” or ‘is” in your title tags.
     
  • Meta Description—This refers to the text that users see below your title tag and your website URL. Unlike title tags, the meta description you provide has more use for searchers than for search engines. If your meta description is concise and enticing enough, the more likely that users will click through to your page.
  • Header Tags—These are codes that define the structural makeup of your webpages. Aside from helping search engines understand how your text flows, header tags are also where you include keywords to optimize your headings and subheadings.
  • Alt Tags—You should use alt tags to describe images on your website to provide context to Google regarding their relevance to the content of your webpage. Ideally, your alt tags should include local keywords that are also found on the title of the page.
  • Internal Links—These links connect different pages of your website to one another. Internal linking requires that you build lots of quality content, so you’ll have multiple pages that can potentially rank on Google search.
  • Minimize Flash—Flash is the technology that adds animation to your content, but sadly, these animations are giving search engines a harder time trying to understand the content of your website. To optimize your website, you should minimize or eliminate the use of Flash.
  • Robots.txt and Sitemap Files—These two files help search engines locate your website, so without these files or if these files aren’t up to date, Google will not be able to index your content nor will they be able to include your website in the search results.
  • 301 Redirects—SEO algorithms require the presence of “www” at the beginning of your website address. Without this, traffic to your site might not be directed properly. Ask your website hosting company to set up a 301 redirect, so that visitors will be able to land on your website whether they type “www” to browse your site.
  • Images and Video—Images, video, and multimedia are getting more traction these days among content consumers, so you should use more of them to educate and engage your target market.
  • Readable URLs—Search engines and their users also turn to URLs to identify what a page is all about. You should optimize your URLs and use your primary keywords. Poorly crafted URLs might discourage people from clicking through to your webpages, or search engines from ranking your site.

Rank Your Local Business on the Google Three Pack

Today, consumers are highly dependent on search engines to help them find information, products, places, or businesses online. As a way of rewarding users, search engines are constantly improving the way their service works.

Now that the focus has shifted to voice search, the challenge for your business is to be where most of the search users—none other than the Google Local Three Pack. By optimizing your voice SEO, it will be easier for you to land in this highly coveted ranking, get your business discovered, and lead local audiences toward your website to further engage with them.

Voice Search SEO Predictions and How to Survive Until 2022

Voice Search SEO Predictions for 2020

It’s nothing short of amazing how far we’ve gone and how fast we’ve achieved everything related to speech recognition technology. Our phones are now capable of doing tasks as commanded without touching any buttons. Even homes are into it, controlling the lighting fixtures and telling our appliances what to do.

But more than being functional, voice recognition technology has turned into one of the most efficient tools for marketing in this digital age. A quick query can give users the answers they are looking for or ask to book a restaurant. It’s safe to say that the future is already here.

We’ve come a long way from the time when Google had its first foray into voice search with its GOOG-411 service after it was launched back in 2007. It was a telephone service that allowed users to talk into their phones to run local searches. All they needed to do was dial a toll-free number, 800-GOOG-411, and mention their city name, state, and business category. Once done, Google would give them search results that contained up to eight businesses users could choose from.

Apparently, this was Google’s clever strategy to build a phoneme database that could help the company build robust text-to-speech software that would eventually be the foundation of today’s voice search technology.

A year after the first iPhone was introduced in 2007, Google started using this database to bring their text-to-speech software to smartphones by creating the first voice search app for the iPhone. This was the first incidence of speech-to-text making it into a commercial device, and also the introduction of voice search as we know it. Since then, Google has been making constant adjustments to its voice search algorithms over the years.

However, it took four years for the next big innovation to take the world by storm. In 2011, iPhone’s Siri opened up a totally new market that would soon grow to massive proportions.

Voice assistants quickly made their way into consumer smartphones and computers. After Siri monopolized the voice assistant market, big players started to make their move. Microsoft unveiled Cortana and Amazon followed suit with Alexa. It may have been a little late to the party, but in 2016, Google finally announced Google Assistant, changing the game of search engine optimization as we know it.

The State of Voice Search Today

Today, there are over one billion devices that provide voice-assisted searches to users. Both Siri and Google Assistant are now dominating the smartphone market, while Amazon’s Alexa is at the top of the smart speaker food chain.

The world is starting to adapt to the way speech recognition technology has evolved, and with good reason. Voice search is 3.7 times faster than typing. Comparatively, people can talk with the speed of 110-150 words per minute. Versus the average typing rate of 38-40 words per minute, voice search is considerably more convenient.

With smartphones and smart speakers now proliferating in the market, more people are using voice search. In January 2018, there were an estimated one billion searches per month. At this rate, 50 percent of searches will be carried out via voice by 2020.

From a marketing standpoint, these numbers tell you that your business should be working on ways on how to use voice search to your advantage. Perhaps it’s time to find the right partner that knows how to deliver top-notch voice SEO services to help your company stand toe-to-toe with your biggest competitors.

At the rate smart devices that feature speech recognition technology are being purchased in the market, the shift to voice search is expected to take over. This leads us to ask the question: where is voice search going?

Where Is Voice Search Going?

It’s easy to predict what will happen to a futuristic technology like voice since we all can get excited and ambitious to what this can do. There are several predictions by how voice search will grow and improve over the years, so let’s dive right into them to keep you up-to-date about the technology:

Voice search will become mainstream

With a forecast involving 50 percent of the world’s searches done through voice by 2020, it’s worth discussing if the technology going mainstream will check out.

Let’s take a realistic look at voice search and go beyond the hype to find out what opportunities lie ahead of it. Taking a closer look at this bold prediction, the stat can be traced back to Andrew Ng, former vice president and chief scientist at Baidu. He stated during a 2014 Fast Company interview, “In five years time, at least 50 percent of all searches are going to be either through images or speech.”

This quote was then popularized by venture capitalist Mary Meeker, who included it in the timeline of voice search in her 2016 report about internet trends, and wrote 2020 as the year this forecast was expected to come true.

As you can see, stats can be a little distorted during the process of retelling since the difference is substantial. It’s not just voice, but also visual search that’s involved, making it a bit trickier to benchmark since there are limited stats on how many searches are done through images.

Since voice search is more widespread and well-supported compared to visual search, let’s assume for argument’s sake that 35 percent of Ng’s predicted 50 percent of searches will be voice. How far along are we in hitting that benchmark?

To find out, let’s take into account voice queries of every kind. Around 60 percent of searches are done on mobile, so using Google’s stat that one of five mobile searches is done via voice, this means 12 percent of all Google searches are mobile voice queries.

It’s estimated that another 26.4 million queries are done via smart speakers, which translates to an additional 0.75 percent. This totals 12.75 percent of searches, or 13 percent of searches are voice queries if rounded up. This means that the amount would need to increase by 22 percent over the next year to reach Ng’s prediction. To achieve the 50 percent stat most often mentioned by voice search enthusiasts, we would need to reach an additional 1.3 billion voice searches per day.

Now that we’ve established this 50 percent forecast isn’t realistic, let’s return to our conservative prediction of 35 percent of searches will be voice by 2020. What would it take to reach this number in about a year?

The answer came with another prediction from Ng back in December 2016 via Twitter: “As speech-recognition accuracy goes from 95% to 99%, we’ll go from barely using it to using all the time.” By saying this, he believes that sheer accuracy of recognition will push voice search into entering the mainstream. Perhaps, this is the key.

Responses will be more personalized and contextualized

With a near perfect accuracy in recognizing human speech, we would have the same expectations as having a normal conversation with another person. Virtual assistants should respond seamlessly in a human way and intuitively carry on the dialogue. But if they don’t understand what we want them to do, we’re thrown off and disappointed.

One of the main reasons why voice interfaces are considered as the future of technology is due to the faster and smoother way of relaying a query or command. However, there are still UX problems with voice that needs to improve.

Generally, understanding you still isn’t enough to elicit the right response since many voice commands rely on a specific phrasing. This means you can’t achieve the result you want if you don’t know exactly what to say. The good news is any shortfall could be reasonably solved in the future as technology advances. Responses will be more personalized and contextualized.

Voice notifications

Recently, Amazon added a notification capability to its Voice Services API. This latest voice notification feature allows Alexa to alert a user that there is new content available, such as shopping updates, upcoming offers, and details about a shopping festival, among other updates. This makes sure that voice search has better engagement time and a more frictionless experience.

Voice shopping will boom

E-commerce businesses are set to benefit from voice search. Walmart recently introduced voice ordering for its online grocery service through Google Assistant. The retail giant can now let shoppers add products to their virtual cart by talking to their Google Assistant supported devices. Amazon has led the way with Alexa helping with shoppers purchase off the website through voice.

It appears that voice shopping is set to hit the mainstream, with an estimated US$40 billion growth by 2022. This feature can give product details and recommendations to make shopping a whole lot easier through the help of your AI-powered virtual assistants.

Content over ads

If Google searches are increasingly performed through voice, what would eventually happen is businesses could lose revenue from ads in other channels since paid advertising isn’t allowed through voice—yet. This poses a challenge to brand marketers who are rushing head-first into exploring how to get their brands out there.

However, some enterprising companies are already finding ways to create content that’s voice search friendly in the absence of paid advertising. When HBO needed to promote its children’s show, Sesame Workshop, the company created a game “Esme and Roy,” which allows kids to play using a smart speaker to answer educational questions.

The over 150-year old company Nestle launched its GoodNes Alexa skill that turns any Alexa-assisted device into a highly knowledgeable sous chef. You can ask GoodNes for recipes and nutritional information about a specific dish and it will email the recipe to you, including the utensils needed for preparing the meal. GoodNes also comes with a visual guide that you can view using a laptop or tablet, so you can just say things like, “Show me the ingredients” after finding a recipe and you’ll be able to view them in the browser.

Pretty soon companies without a voice search presence will find other ways to incorporate their brand into their content to benefit from voice search.

Voice search will go beyond smartphones

Amazon Alexa VP Steve Rabuchin has the following to say regarding the future of the technology, “Our vision is that customers will be able to access Alexa whenever and wherever they want.” This confirms plans for the company to give customers the ability to talk to cars, entertainment systems, microwave ovens, and all kinds of devices.

Developers should now be on top of things as systems compete for attention and new players enter the game. They should be able to manage the complexity of developing apps across different channels and platforms.

Brands should also need to understand the capabilities of each device and the integration of their brand. They will also have to focus on maintaining a good user experience consistent throughout the coming years as complexity becomes a concern.

One industry that’s sure to make voice-enabled devices really take off is in the automotive sector and in-car speech recognition. This has already become an added feature in many car brands, and it’s expected to advance in the coming years, allowing users to do more as they drive to work. This gives them a safer driving experience, particularly those who can’t seem to take their eyes off their phones.

Local and hyperlocal search will be the next big thing

Based on trends, voice search users are increasingly searching for local results. A good 58 percent of consumers have found local businesses through voice search. Not only is the number of users growing, but the volume also continues to grow. In fact, 46 percent of those users are expected to use voice search to find local businesses on a daily basis.

According to Google, searches for “near me” businesses have increased dramatically over the past years. This surge in hyperlocal search is fantastic news for local business owners, and one of the factors contributing to this increase is the use of mobile search. This has forced business owners and digital marketers to fine-tune their efforts and capitalize on the rise of hyperlocal searches.

Search algorithms will continue to evolve

Google has been regularly rolling out updates in its algorithm for traditional search. With voice search now gaining momentum, the search engine behemoth will roll out more of these in the future to make the necessary improvements and streamline the process.

Expect voice search to open more doors for your brand as voice search grows. As technology improves, more opportunities will arise. As long as you’re up to date with the search algorithms, you’ll be able to find ways to put your brand out there using new SEO techniques and provide a better experience through more relevant answers to users.

Conclusion

What voice search can do now is only the beginning. Expect to see major advancements in the user interface in the years to come. Businesses need to start educating themselves on how they can best leverage voice search to better engage their customers. For this reason, you should start looking for the best partner that can understand the ins and outs of voice search SEO and the needs of your company, so you take advantage of the benefits of the technology now and in the years to come.

Structured Data for Voice Search SEO: How to Use Schema Markup

Schema markup for voice search

If you’re a frequent internet user with a flair for using more advanced devices, you’ve likely conducted your own share of voice searches to scour the internet for answers. With the world of convenience this brings, it’s no surprise that 72 percent of people have used this method of search through a personal digital assistant.

Thanks to intelligent virtual assistants (IVAs) that seem to become more common these days, voice searches are becoming a more popular feature in smart devices. It has changed the way we do an internet search, particularly when driving or doing some other tasks. Soon, more users will be more into voice search as new devices become more accessible.

As a marketer, it’s your job to cover all bases and not limit yourself with traditional search to reach a wider audience. Tapping into this channel would necessarily mean one thing: to claim the top spot, you should aim for the coveted position zero or featured snippet.

A featured snippet is an answer that appears in search results pulled from a relevant website. It’s what digital or virtual assistants relay to a user after performing a voice search or query. There are effective methods to optimize your site and achieve this goal. But before you find effective voice search SEO services to help you in this quest, it’s essential to first understand the vital roles of structured data and schema markup in making this possible.

What is structured data?

Structured data is code in a specific format that’s written in a way that search engines understand. This code is added to a website so search engines can read and use it to show search results in a certain and much richer way.

You’ll need a specific “vocabulary” to make search engines understand the code and make it work. The one used by the major search engines is Schema.org. It provides a series of tags and properties to mark up your website content such as job postings, local business listings, products, and reviews, among other things in detail. This vocabulary was collectively developed by the major search engines—Google, Bing, Yahoo, and Yandex—to reach a shared language, allowing them to gain a better understanding of websites.

Once you’ve correctly implemented this vocabulary, search engines can use the structured data applied to more effectively understand the contents of your web pages. This results in a website that’s better presented in search results in the form of rich results such as rich snippets or rich carousels as an example.

Implementing structured data results in rich snippets which are known to increase click-through rate, drive traffic, and bring you competitive advantages. Having this data can also help your pages appear in featured snippets and, consequently, in voice search results.

To have more extensive knowledge of why structured data is vital in helping boost your voice search results, let’s dive deeper into its role.

Structured data leads to rich results

Rich results are formerly known as rich snippets

Formerly known as rich snippets, rich cards, or enriched results, Google has put an end to the terminology confusion and assigned “rich results” as the correct term. These more coveted search results require the implementation of structured data on your site, which makes it easier for search engines to crawl your site and understand what your page is all about, allowing them to return more relevant and detailed results.

While structured data doesn’t guarantee high rankings, it can indirectly affect your site in achieving better search results. Due to your enhanced appearance in SERPs, you’ll have an increase in click-through rates and a decreased bounce rate due to relevancy.

Not to be confused with rich snippets, the rich carousel delivers an enhanced presentation of certain types of subjects on Google. The results are in carousel form that users can swipe through and are most useful for mobile users.

The rich carousel is practically an extension of the rich results. When viewing this on a mobile device, these rich results are presented in cards that are part of a carousel showing the most relevant answers to your search.

Certain types of answers can get special treatment in the carousel such as restaurants, recipes, movies, and ecommerce products, among other things. This type of search results is incredibly useful for users who are looking for places to eat, flights or hotels to book, and products to purchase. Some now offer the possibility to book directly from the search result.

The primary driver of this kind of innovation is the astronomical rise of mobile searches, so search engines are working on tapping into the countless possibilities this can bring.

Knowledge Graph

The Knowledge Graph is that big block of information that appears on the right-hand side of the search results screen. Also known as Knowledge Graph Card, this block contains relevant and context-specific information about your search that’s powered by the Knowledge Graph.

For instance, if you search for a specific company, the Knowledge Graph will show a near-complete profile depending on how that company did its SEO work. When you search for a recently released film, the results will show posters, the cast, and reviews. The Knowledge Graph is a fascinating and powerful tool once you know how to get your information there.

With Google’s core business focused on providing users with the correct answers to all their questions, the search engine doesn’t just present the result that matches closest to the search term, but it also makes broader connections between data. This leads to rich results, carousels, or Knowledge Graphs.

You might mix up the Knowledge Graph and the block of information you see on the right-hand side of your screen. They are not one and the same. To clear the confusion, the Knowledge Graph is the engine that powers that block that we call the Knowledge Graph Card. This card contains the most visible result of what the Graph does. When there’s enough information about the subject, the card will be filled will relevant facts, images, and related searches, among other useful data.

A featured snippet is a search result presented in a box that’s featured on top of Google’s organic search results and below the ads. Its objective is to answer the user’s query right away. Getting featured here adds more brand exposure in traditional and, most especially, voice search results.

Featured snippets come in three types that frequently come up as answers to queries:

  1. Paragraph
  2. List
  3. Table

According to research done by Ahrefs, 99.58 percent of featured snippets already rank in the top 10 of Google’s SERP. So, if you’re already ranking high for associated search queries, you have a good chance of getting featured.

On the other hand, a Getstat study found that 70 percent of snippets came from beyond the first organic position. Therefore, it’s required to have your page be in the top 10 but not required to be number one to be featured.

Another study has shown that the following subjects get featured results more frequently as featured snippets:

  • DIY processes
  • Health
  • Finance
  • Math
  • Requirements
  • Status
  • Transitions

How does Schema.org work?

You now know that schema is a type of structured data markup you can include in your webpages. Now it’s time to go deeper. Schema markup is a vocabulary of tags or microdata that you can add to your HTML. Doing so delivers a fuller explanation to search engines of what your website is all about while improving the way your page displays in SERPS by enhancing the information or rich snippets displayed below the page title.

Schema.org is a collaborative community activity that designed schema to be a universal language for search engines. It offers a collection of shared vocabularies that can be understood by the major search engines. The vocabulary is constantly evolving and is developed by an open community process.

Schema can be used to mark up all kinds of items on a website from people and products, to events and recipes. Every item has an agreed set of sub-properties that’s aimed to be recognized by all major search engines to provide a better explanation of a specific item.

The Schema.org vocabulary can be used with a variety of encodings, including JSON-LD, RDFa, and Microdata. However, Google recommends using JSON-LD, a JavaScript notation, for structured data whenever possible.

When it comes to voice search, schema is particularly valuable due to the structuring of your data that bolsters the direct answers required for voice search results. It also increases the chances of your website appearing as a rich result, which is generally used as the source in answering voice queries.

What kind of items can you mark up?

Schema.org is defined as having two hierarchies with one for textual property values and the other for the things they describe. The main Schema.org hierarchy is composed of a collection of types, or “classes,” with each having one or more parent types.

The list is quite extensive, so the best way to deal with it is to know which sections to prioritize. You can think about what your site, business, or product is about and write down the specifications and properties you feel are essential. From there, you can work your way up the chain.

You can sift through the list by skipping on irrelevant data. Before you start implementing structured data, determine what you should mark up first. Regardless if you have a product line in your online store or you’re a restaurant owner, you need to know what you want to do and explore the possibilities. Remember to check the documentation by search engines to understand what they need from you.

Avoid going for the obscure ones and pick those that are relatively easy to implement. Work your markups in major groups such as CreativeWork and Organization. From there, you can find the most common items to mark up and cover all bases.

To give you an idea of how it’s done, let’s go through the first major group: CreativeWork. This covers the most extensive group of creative works, which are those that have been produced by someone or something. Here’s a shortlist of the most common under this category:

  • Articles
  • Books
  • Courses
  • Datasets
  • How-tos
  • Music
  • Music
  • Q & A’s
  • Recipes
  • Speakables
  • TV & Movies
  • Videos
  • Podcasts

When we look at the hierarchy, the implementation starts with a Thing, which is the most generic type of item. To move onto a more specific item, we select the next thing that applies to your website. Let’s take the business path, for instance. It should go something like this:

  • Thing
    • Organization (or Place)
      • LocalBusiness
        • AutomotiveBusiness
          • AutoBodyShop
            • Name
            • Address
            • Email
            • Opening hours
            • Logo
            • Telephone no.

As you can see, if you’re a local business, you could pick a more specific type, making it easier for search engines to know what kind you own.

How to implement structured data

Now we move on to the more technical stuff in using structured data. It may seem daunting, but don’t fret. The goal is to make the process a whole lot easier for users and search engines to work together for a better understanding of what they need to do to hit their objectives.

JSON-LD

JSON-LD is the preferred method by Google when adding structured data to your site. Thanks to JSON-LD, you don’t have to worry too much about the implementation of structured data. Since it forms a block of code and is no longer embedded in the HTML, this JavaScript-based data format makes it easier to add structured data to your page. Writing and maintaining is also easier, plus it’s better understood by humans and machines.

RFDa and Microdata

The old way of writing structured data involves directly embedding the code into your HTML. This made the process inefficient and prone to error, which is the reason why this method wasn’t quickly adopted by Schema.org. Moreover, writing and maintaining your structured data through RFDa or Microdata can give you a headache.

With the need for itemprops to function, everything has to be inline encoded, making Microdata hard to read, write, and edit.

You can always use Google’s Structured Data Markup Helper to help you mark up your website to rank, look, and do better in SERPs. It’s a useful and easy-to-use tool where you simply go through a step by step process to have it automatically churn out the code you need to add to your website’s HTML.

Once you’re done, the Structured Data Testing Tool can be used to find out what your page will look like after the added markup. So instead of analyzing your published webpage, you can analyze the code that the tool generated for you. And once you hit “preview,” the testing tool will show you what the article will look like in Google search results.

Conclusion

Gunning for a rich snippet spot may seem quite comprehensive, but it won’t be much of a coveted spot for voice SEO if it’s easy to achieve. But with a complete understanding of what it takes, you’ll be able to know the importance of structured data on your website.

Surprisingly, only a few businesses and websites are aware of this, so you have the advantage of being a step ahead with this knowledge. If you want your website to have a competitive edge on voice search, now’s the time to implement structured data to rank better and hit that featured snippet spot.

With the way structured data helps search engines understand your website, and with the continuous increase of mobile usage, it looks like it’s here to stay. If implemented correctly, it can do wonders for your website and your business in terms of voice search. And even if search engines develop new ways to present search results, the way structured data affects voice SEO can still make us look effectively towards the future.

Ultimate Guide to SEO Keyword Research for Voice Search

Keyword Research

Technology has become a massive influence in every process across many industries. It has sparked many changes as advancements help streamline these processes to make them easier to do, cover more complex tasks, or introduce a new one altogether.

In the field of digital marketing, one of the most effective tactics for success is with search engine optimization (SEO), and a huge part of what makes this work is a good keyword research strategy. It’s one of the bases of how your website or perhaps a piece of content can easily be found on the web. While this has been made possible by the wonders of technology and the internet, it doesn’t stop there; the process has evolved further.

The integration of virtual assistants in smart devices has introduced a far more convenient method to search the web: voice search. This adds a new dynamic to the digital marketing process, altering the SEO landscape through a change in user behavior. To adapt, you’ll need to update your keyword research strategy too.

SEO Then and Now

During the pre-voice search era, SEO was focused on keyword research for ranking websites through crawling algorithms. It followed a pretty straightforward formula: publish content based on keyword density, optimize on-page, and build links. Now, modern SEO involves churning out authoritative content that puts users first, and the same goes for voice search SEO.

Voice search is a growing trend and is set to revolutionize how users look for answers to queries they launch on search engines. This comes as no surprise since it’s far more convenient to state your query instead of typing it in the search box. In fact, voice search is 3.7 times faster than typing. To put things in perspective, there are individuals who can speak 110-150 words per minute compared to the average typing rate going for 38-40 words per minute.

This level of convenience has led to a whopping 3,004% rise in voice search queries from 2008 to 2017. In January 2018 alone, an estimated one billion voice searches were conducted by users. By 2019, the voice recognition market is expected to reach the $601 billion mark. It’s undeniable that voice search is going to be the new norm in looking up information on the internet, so it’s only prudent to get your voice SEO game on point

How to Do Keyword Research for Voice Search

Since queries are done differently in voice search, you’ll need a different strategy in doing your keyword research. It’s important to keep in mind that the differences in spoken and typed queries may produce varied SERPs. This means that if a website is voice search optimized, it has better chances of engaging potential customers or subscribers compared to standard optimization.

If you want your website to rank high for voice queries as with the typed ones, here are a few things you need to do when doing keyword research:

Autocomplete

Autocomplete, or Google Suggest, is a free tool that has been around for 14 years and counting. The feature can be found across many applications, providing some form of entertainment and causing controversy in other instances, but most importantly, it’s a great research tool when conducting searches.

  • To help remedy these amusing autocorrect suggestions, there are in-house tools that can be installed. However, this is also an action you can carry out manually by adding your keyword in the search box and selecting the right suggestions.
  • It’s important to note that search volumes per month and cost per click (CPC) estimates are all generated by the Keywords Everywhere tool, which you need to have a way to get instant feedback regarding the number of people searching for a specific keyword and the commercial intent that follows it.
  • This method will work well for some industries but not all of them. Take down all of the keyword suggestions you find and put them in your list of ideas you’ve generated from Google Search Console. Once this has been established, you can start looking at voice search in greater detail.
  • Voice search is mainly used for asking questions, which mainly involve the Whos, Whats, and Wheres of the world. Having a list of these question modifiers can make you take the Google Suggest keyword data even further.
What Does
Where Can
When Have
How Was
Why Will
Should Are
Which Who
Do Is
  • All these question modifiers can help you dig deep into the questions people are asking since these may not always have a huge search volume and be easily searchable. To expand the keyword set even further, use wildcards in the search queries with the main subject.
  • Some of your questions may not make sense and may include keywords that you don’t want to go after, but doing this for all the modified questions and your key subjects will give you a good starting point for your voice-focused keyword search.

Negative Keyword List

Negative keywords play an important part in search engine optimization by preventing your website from appearing on search queries for specific keywords that you don’t want to be associated with. This is crucial in fine-tuning your keyword research, particularly in cases where you don’t want your website to appear in keywords that can have a negative impact on your business.

  • Trim your existing list by creating another list of negative keywords you don’t want your site to appear for.
  • Look over your list and single out queries that have nothing to do with what you offer.
  • If you run an e-commerce website that sells luxury bags, add queries that have words such as “affordable,” “bargain,” “cheap,” and “inexpensive” to your negative keyword list.

Conduct a Competitor Benchmark

In running a business, it’s essential to know what’s going on with the competition, so you can find out how you stack up against them. This isn’t anything new, but you’ll still need to take the necessary steps in making your data set as unfailing as possible and not miss anything the competition is doing.

  • Enter your competitors’ information into Ahrefs or SEMrush
  • Filter down by their informational areas
  • Find new ideas from the competition
  • Use your question-related modifiers and add them to your list

Expand on Your Keyword Set Using Questions

Let’s assume you’re running a website that’s already ranking on search engines. This is a great baseline that will help you start optimizing for voice search. As you all know, conducting voice searches are all about questions, making Ahrefs’s question tool invaluable.

  • Since this is going to be one of the most important parts of your keyword research, it may be worth inputting the main categories in this section to find questions around those, since Ahrefs only takes the first ten keywords from the keyword list. You can then gradually dig deeper after having the main questions.
  • Depending on the niche, there will be many long-tail questions with very little search volume. You should filter through these to see if they are useful. If they are, keep them; if not, it would be better to simply get rid of them.
  • There are other instruments you can use for keyword research, so you can find questions that people are trying to ask when they conduct searches. Keep in mind that depending on your niche, this option may or may not be helpful. You can check out Quora, where you can find voice-based questions that people use to seek assistance.
  • When you have the first results of queries in your list, you can include them in your Excel sheet, keyword set, or Ahref data. The same can be said about Pinterest since it can also help in looking for questions in the retail and lifestyle sectors.
  • If you wish to go the extra mile in broadening your keyword set, you can use the associated queries tool. This can help you improve on what you already have on your list. And if you combine all that you have from search console with the ones you’ve obtained from associated queries, you’ll have plenty of relevant questions to begin your voice search strategy.

Tips When Doing Keyword Research for Voice Search

Voice search delivers a big and important change in the world of SEO. In this regard, there are best practices that you need to know, so your keyword research for voice search SEO can become easier and more effective in execution.

  • Know your buyer persona

Before you even begin shifting your focus on keywords, it’s important to understand your buyers to know what they need so that you can address it properly. If you still haven’t done any research on this, it would be best to spend some time conducting interviews with your customers to understand their goals, pain points, and issues. Make sure you pay attention to the phrases and words they use, which may be useful in your keyword research strategy.

  • Study and use the best tools in the market

You can’t execute tasks the proper way if you’re not equipped with the right tools for the job. Understanding keywords and common phrases is crucial in your voice search optimization efforts, so you’ll need to utilize the many tools and software that are available to help you acquire more data and do this better. Tools like Ahrefs, HubSpot, Keywords Everywhere, Moz, SERPS, SEMrush, and Google Keyword Planner all have specific features to help you become a smarter researcher with the keywords you’re targeting.

  • Review your website authority

Website or domain authority is a point system scaled from 1 to 100. A brand website starts with a score of 1, and the closer it gets to 100, the tougher it gets to earn more points. While there isn’t a good or bad number, it’s important to consider this when you start focusing on your keyword strategy.

To know what your website’s domain authority is, you can use tools such as Moz’s Open Site Explorer or the SEO Review Tools Website Authority Checker.

  • Analyze data to find opportunities

Taking the time to study the data trends is a great way to better understand how your target audience uses search terms and phrases. This is where you can determine if they conduct their searches via questions or just short phrases.

You can then sort your keywords by difficulty, starting from lowest to highest. Find keyword opportunities that have low difficulty but deliver high monthly searches. It’s recommended to go after keywords with a difficulty score of below 50, but if your website has a high domain authority, you can go after more difficult keywords right away.

  • Use long-tail conversational keywords

In voice search optimization, keywords are not just keywords anymore. In the world of voice search, you’ll need to use long-tail+, with the plus referring to the conversational phrases that you need to include when optimizing for conversational voice search.

The change involving your keyword strategy will now be focused on being more conversational in nature and follow how people talk and how they verbally ask questions in real life. You can start by thinking about the kinds of questions customers call when they ask about anything revolving around your business and documenting the exact words they use when they engage your team in customer service.

Once you have a list of statements and questions your customers frequently speak about over the phone, you can begin the creation of content based on those longer, more conversational search terms.

  • Review and repeat

Rounding everything up is an important move that will make sure you’ve done it right: take a step back, wait, review, and repeat. First, you take a step back and gather enough data to accurately gauge how your new list of voice search optimized keywords will perform.

With that data in your hands, you can review the performance of all your keywords and figure out if they are helping you capture voice search traffic. If they’re good, keep them and come up with keywords similar to them including other variations. If not, remove them from your list and repeat the process until you’ve come up with a list of keywords that brings the optimal traffic for your brand.

Final Thoughts

Voice search offers a host of advantages following its emergence as an alternative to the standard search. For one, it makes going on websites or accessing an app quicker and easier, which could be crucial when driving or being in the middle of an activity where you can’t directly use your smartphone. Perhaps, it’s just more fun to interact with virtual assistants rather than type queries on search engines. Regardless of the reason, people are increasingly more inclined to use voice search, so as a marketer, you’ll need to adapt to this change and up your voice SEO game. It’s the only way you’ll be able to grow your business in this rapidly changing digital environment.

Top 7 Skills to Upgrade for the Voice Search Revolution

Voice search SEO skills

The Voice Search Revolution

Remember when Siri first came out and no one took her seriously? We’d ask questions like “Hey Siri! Do you love me?” or “Hey Siri, what is the meaning of life?” hoping for a funny answer to come along. Things have changed A LOT since then.

When voice search first arrived, not everyone could truly value its potential. But now, speaking to an inanimate object isn’t so bad after all! With recent developments in technology, the current trends suggest that the evolution of voice search will cause the digital industry to shift in its direction.

By 2020 it is estimated that 50% of online searches will be coming from voice search. The convenience that voice assistants such as Siri and Cortana provide works both ways. Not only does it make life easier for users by providing quick and concise results for their inquiries, but it also makes it easier for marketers to get their brands out there.

As advanced and stable as voice search may seem, it will always be in the development stage. Preparing for these changes are crucial for optimization. With an ever-changing digital marketing landscape, keeping up with the change will allow you to remain ahead of the curve.

How Does Voice Search Change the Way People Gather Information?

When one uses a text-based search, the tendency is that the words inputted in the search engine are often unspecified, vague, and robotic. Let’s say you want to know more about the piano by typing the word “piano info” in the search engine. The results are out, but did you get the information you were looking for? What about pianos are you looking for exactly? Is it just a picture of a piano, a list of piano prices, or a piano tutorial? Typed searches often lack keywords, making it difficult for search engines to provide you with the right information.

Before we dive deeper into voice search, we need to ask the question: Why do people use voice search in the first place? Simple! Everyone needs an assistant to lighten up the load. Voice search changes the way we gather information. Speaking to your mobile device or gadget is a quicker way to help you find your answer, and it also requires less effort.

It is reported that 70% of searches on Google Assistant use natural language. Voice search keywords are significantly longer than text-based searches because it causes us to be more specific. In voice search, the user will ask, “What are the best pianos to buy this year?” Instead of just typing in two to three words, using voice search unconsciously alters our behavior by causing us to use natural language and longer queries.

With voice search, the context and intent of the queries are clearer. Thus, it becomes easier for search engines to understand and provide the most relevant results.

Location and Intent

Let’s say you were walking around the city one afternoon and you suddenly wanted to try a new restaurant near you. You take out your phone and use voice search to help you out. Your assistant (may it be Siri, Cortana, Google Assistant, or Alexa) will automatically use your location and perhaps even the weather to help you navigate. In just a minute, you were able to find restaurants near you, all with the information you need, such as the address, contact number, and operating hours.

Google reports that “near me now” searches have grown by 150% over the last two years. More than just providing your current whereabouts, the phrase “near me” is a crucial bit of information for businesses because it expresses one’s intention. Note that this is not only limited to services such as restaurants, hotels, or gas stations.

Searchers are starting to become more specific with the things they want to buy. Whether someone’s looking for a cute dress or a nice pair of boots, marketers need to take advantage of these micro-moments when the intent to purchase is strong. Make sure that the content you are producing is optimized for queries expressing high purchasing intent, such as “near me” voice search.

Maximizing Results

Compared to before, simple and mediocre content doesn’t come up as easily as it used to. Google’s algorithms are getting smarter and smarter, and at the same time, the competition is getting tighter than ever before. Sadly, the first page of the results section won’t get any bigger despite the growing number of competitors. You wouldn’t want your site to get moved to page 2.

SERP (Search Engine Results Page) features such as Knowledge Graph and Featured Snippets (also known as Position Zero) has affected the number of organic clicks websites, which has dropped by 37%. SERP features remove the need to visit a page to get your answer. By inputting the right keywords, you can find your answer immediately in the search results.

While this dip in click-through rate may seem discouraging, take it as an indication that Google’s answer-focused technology has truly advanced so much in terms of accuracy and relevancy. This builds searchers’ trust in search engine; the same trust will trickle down to your brand’s content if it appears as a Featured Snippet. The more you rank for Position Zero, the more searchers trust and rely on your content for answers.

Optimizing for voice search SEO requires you to create reliable content that is readily available. By providing timely and relevant answers through your content, trust between you and your target audience will get stronger. Regardless of what industry your business is in, acquiring high-quality SEO services will help keep your website on top of the results page.

Skills to Improve for Voice Search

By now you should know that voice search isn’t just a fad. If you haven’t incorporated it into your company’s SEO strategy, DO IT NOW. If you’ve already done so, then good for you. However, you should continuously learn about current trends to prepare for the changes to come. Here are some key areas you can improve on to acquire optimal voice search SEO results.

Voice Keyword Research

Research for high performing keywords. As mentioned previously, compared to text-based searches, voice searches provide better results by providing answers that use natural language. Keywords such as “best” and “beaches” will slowly get replaced with long and natural keywords such as “best beaches in Asia to go to for the month of April.” In a nutshell, natural sounding keywords are going to get a boost in volume as voice search grows.

Let’s not get off the wrong foot here. Bigger doesn’t always mean better. This is not to say that you should only optimize your page around long keywords; you can get creative and find ways to spread them out in the content you are creating. Regardless of where your keyword is placed, once Google finds it, they’ll immediately use it as a voice search result.

Considering how the changes in keywords affect how search engines operate, always take the time to update your keyword research and analysis skill. Additionally, explore tools that can help you perform keyword research!

Local SEO

“Near me” searches are at an all-time high. As such, it’s also high time you reassess and refresh your Local SEO know-how. You don’t want to miss the opportunity to get your business out there.

Don’t ignore the importance of a well-crafted My Business Page. Make sure that your Google My Business Page is up to date with the right address, store hours, and contact number.

Creating your own Google My Business page will make it easier for your customers to reach you. Not only do you provide your rankings, location, and contact details, you immediately make a good first impression.

SEO Audit Specifically on Site Speed

Page speed has always been a crucial factor in SEO, but with voice search, it is even more important now more than ever. Users of voice search are always on the go and don’t have the time to waste. If your site speed isn’t optimized, they won’t hesitate to leave and look for answers elsewhere.

Indeed, the loading speed of a voice search result is 3.8x faster than the average website speed. Learn how to use and analyze your current website speed with PageSpeed Insights and other SEO audit tools. Knowing how to audit your themes, plugins, and other site integrations that may be affecting your site speed is a key skill to develop for voice SEO.

Various tools tell you whether your site’s current loading time and give recommendations on how to make it even faster. However, tools are only as good as the user. Fully understanding what kind of data you’re getting makes all the difference in optimizing your site speed.

Content Optimization

Producing Voice Search FAQ Pages

In a previous study by Backlinko, one of their findings suggested that Google tends to answer queries with 29-word results. An example used in“Near me” searches“Near me” searches their study would be the results for the query “Are figs good for you?” Google responded with: “Figs are high in fiber and a good source of several essential minerals, including magnesium, manganese, calcium, copper, and potassium, as well as vitamins, principally K and B6.” The result ended up with only 28 words.

When addressing questions by consumers, the results of the study implies that we should always try to answer queries in 30 words or less. Google prefers giving short answers; this is probably the reason why voice search results are more likely to come from FAQ pages.

For the record, this doesn’t mean that you should only write 30-word blog posts. Aligned with the skills mentioned above, the voice search revolution should encourage you to re-hone your writing skills to be short and sweet.

Almost half (40.7%) of voice search results come from the featured snippet. Nowadays, consumers don’t necessarily have to dive in the bottom of the article just to get the answers they want. Optimizing for featured snippets provides convenience for voice search users because they immediately have their answers and follow up questions in the first page.

Note that for Google Home and Alexa, search results will only give you one answer, making it more crucial to get in the featured snippet. To get your content in a featured snippet, you must learn how to create “snippable” content. For starters, practice producing content that directly answers your chosen keyword phrase and formatting it into either a paragraph, list, or table.

Writing Content with Natural Language

When searching for information via your phone’s voice assistant, people speak as if they’re talking to a normal human. Just like the Piano example above, voice searches are more natural and organic as compared to keyboard searches. When someone asks a question like, “Is feeding chicken bones to dogs safe?” Google will immediately look for a match in a site’s content. Natural questions require natural answers.

Study the conversationally-phrased queries your target audience is using and exercise writing your content using natural, and casual language.

Embedding Long Tail Keywords Into Long Form Content

Voice searches are significantly longer than keyboard searches. Using long tail keywords & questions is a good practice for both traditional and voice search SEO. Long key phrases have less competition and provide an opportunity for your site to gain higher rankings.

Content that answers explicit questions like who, what, how, where, and why have featured snippets. Thus, choose the right questions you want to address and add them to pages around your site.

Learn how to gauge which long-tail keyword has the most potential and incorporate these in the headers; then provide answers for the main question and other related questions in the body.

Video SEO

Aside from featured snippets, Google has recently developed what they would call “Video Featured Snippets.” It’s a quick video result, but instead of linking a whole YouTube video, Google only shows you the clip that is relevant to your needs. Often, these types of videos tend to pop up more for natural language queries.

Let’s say someone would like to find out how to increase your views on YouTube. The regular desktop searcher would type something like “YouTube SEO” as compared to the voice search user that will say, “How do I rank my YouTube videos?”

Video is one of the ways that Google answers voice search queries. When inquiring about something, most people would rather watch a video than read an article. Assess if your existing videos are optimized and add web video optimization to your list of skills to update. If you have yet to create video content, get to it!

Sites with lots of links appear more often in voice searches. Voice search results are just a single result, so Google wants to make sure that they’re giving you the information you need from a trusted source. This causes them to lean towards domain authority over page authority. When you focus on building up your Domain Authority, Google will want to use different pages of your site as a source.

Like citing references on a research paper, having different links on your site is a way to assure Google that the information your page provides is well researched and valid. Having a lot of high authority sites linking to your page is a signal that you are a trusted source of information.

Aside from assessing the backlinks you’ve earned, evaluate your current link building arsenal. Are your tactics up to date? You’ll know that you need to update it if your outreach emails are no longer getting opened and you’re no longer getting new backlinks; tell-tale signs that you need to explore new link building tactics!

Schema markup

You can control how search engines provide information about your brand. The content on your website will most likely get indexed in the results, but with schema markup, you can decide on what content gets indexed.

Let’s say your site name appears on an article. By optimizing with schema markup, you’re already telling Google what your site is all about making it easier for relevant and related information to be linked to your site. Having structured data give your pages a higher chance to appear in featured snippets and voice search results.

That said, learning how to add structured data to your page will pay off generously. Structuring your data with schema markup will make the process a whole lot easier for users and search engines to understand your site.

Conclusion

The digital industry is taking steps towards the direction voice search is heading. With its development in recent years, we can already expect that more improvements and changes are to be made. With the number of voice search users increasing constantly, marketers need to understand how their audience is using this technology and what they can do to utilize it.

The best way to secure your business’ future is to learn about the trends and methods that will help your site boost its traditional and voice search SEO. The best way to be prepared for the future is to never stop learning. Constantly improving your skill set is the best way to maintain your position at the head of the curve. Hopefully, our tips were able to help you take the next step in developing your site’s voice search SEO.

About Us

At Voice SEO, we make it a point to study industry trends and update our strategies each and every time we notice a change in the ever-evolving digital landscape.

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FAQ’s

How to Optimize Your Voice SEO for the Google Local Three-Pack
If you have a business in a particular community, being part of the Google Local Three-Pack can boost your overall online presence. Also called Map or Snack Pack, the local pack is the section that..

Should You Outsource Voice Search SEO Services or Build an In-house Team?
Without a doubt, the way we interact with technology has shifted over the years. Before, people only use their phone for sending text messages or calling someone. Today, you can now pick up your.. ...phone and ask your voice assistant to call a specific person or send them a message. They can also find you the answer to any question you have.