Structured data markup on a local website’s page that helps search engines understand that business’ information.

The relevance, authority, and trust levels of an inbound link.

A process of earning your website links from other trusted and relevant websites to gain authority and improve organic search rank and visibility. Link building strategies include conducting outreach to webmasters, publishing high-quality content, adding your site to directories, guest blogging, social bookmarking, and a host of other tactics.

This is done to determine the keyword and the relevant topics or subjects that searchers may look up. It also includes researching the volume and competition level of those terms. Keyword research is possible using a range of different tools.

The word or phrase that an SEO professional uses or targets to rank, so their pages are visible to users who are searching for the said keyword. It can also help search engines determine the relevancy of a page to show as an organic result.