Keywords referring to a specific locale.
An HTML meta tag that displays the description in Google’s search results, though Google doesn’t always show the exact information you want and just selects the relevant texts from the website. It doesn’t affect SEO directly but can have an impact on CTR.
This may mean highly specific multiple-word search terms that indicate high purchase intent, or less popular keywords that are easy to rank on due to low search volume.
Searches made to find something in a specific location. When doing this query, the user will include geographical information like city, street, postal code, etc. Local voice search SEO should then emphasize on this detail.
Typically three local business listings grouped and appear on local-intent searches above organic results.