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voice seo statistics

Apr 10 2020

Alexa SEO Statistics, Trends, Facts for Search Marketers

Alexa SEO Statistics, Trends, Facts for Search Marketers

Amazon is perhaps best known for disrupting the e-commerce industry, as they are the most dominant global online retailer to date. The site carries everything from books, music, and clothing to gadgets, appliances, and so much more. In 2014, two decades after the company was founded, they launched another groundbreaking tech that would continue to revolutionize the way people lived: Amazon Alexa.

Alexa is one of the most popular voice assistants to date, along with the ranks of Siri and the Google Assistant. Despite being the newest to the game, the product has made a name for itself, with its voice command even becoming a popular trope in pop culture.

As voice search continues to rise and take over the way your consumers are performing various tasks, it’s critical to understand the state of all the voice assistants and how you can leverage each to your advantage. Alexa is the most compatible assistant on any device, making its consumer penetration further than its two biggest competitors.

Get to know more about Amazon’s voice assistant so that your business understands the best SEO practices for Alexa.

A Brief History of Amazon’s Alexa

In November 2014, Amazon unveiled a new product that would join the ranks of its Kindle e-Reader and Fire tablet. It was a smart speaker called Amazon Echo. At first, it was a cool way to control your music, answer calls, and maybe learn about the weather, but that’s about it.

Through the updates, Alexa, the digital assistant built into it, got more and more capable. Suddenly, it could now search for you on the internet, help you navigate to your next destination, and even control other smart appliances in your home. It suddenly became an essential gadget for the modern home.

Even though smart appliances were present before Alexa and Amazon Echo entered the picture, there wasn’t a centralized way to control them. The smart speaker turned out to be the answer to many people’s dilemmas.

In just under five years since the release of the smart speaker, the adoption of the tech suddenly grew. In January 2019, the Amazon devices team announced that they had sold over 100 million Alexa-enabled devices. This spans a vast demographic, from mothers to entrepreneurs to young children. With that many devices out there in use by possibly hundreds of millions of people as well, it begs the question, how will this affect the voice search industry?

Below are some more interesting facts on the popular voice assistant.

Amazon’s Alexa Statistics, Facts, and Trends for Your Voice Search SEO

1. Amazon Echo leads in terms of shares in the smart speaker industry, accounting for 70% of all US smart speaker sales.

Even though Siri is noted as the most popular voice assistant, Alexa and the Amazon Echo have infiltrated more homes and users in the past few years. Sales have gone up, and more third-party devices are partnering with Alexa. Since it’s highly compatible with a lot of software, it has a broader reach and therefore has a higher adaptability rate. This also suggests a trend that people are opting for the Echo more than other smart speakers, and this could be due to a lot of factors such as pricing, features, and compatibility.

2. Around half (51%) of Amazon Echo owners keep their smart speaker in the kitchen, which is the second most popular place next to the living room.  

Voice assistants work their magic and prove to be the most useful when your hands are preoccupied, which is perfect in the kitchen. A user may want to use the device and perform queries while preparing food. This may include setting timers when cooking, playing music, and following recipes.

3. The top two most used Alexa skills are setting a timer and playing music.  

It’s clear that the smart speaker market, mainly those run by Amazon Alexa, targets those who favor simple interactions, including those with fewer conversation steps or those that execute a single, clear function.

Connecting this to the fact that the living room and kitchen are the top two most popular locations for keeping an Alexa device, it makes sense that setting timers and playing music would be the assistant’s most used skills. Alexa can set the timer for when you’re preparing a meal; on the other hand, she can also entertain you or your guests in the living room.

4. The most prominent Amazon Echo market segmentation is 18 to 29 years old at 24%, with 30 to 44-year-olds taking up 20% of the userbase.  

The demographics of users who use voice assistants are primarily young, almost the same category as those who own other modern gadgets such as smartphones, tablets, and smart home appliances. While you shouldn’t be discounting on users aged 44 and over, this trend does suggest that those who use voice assistants are more tech-savvy and utilized to devices of the same nature.

5. 43% of teenagers say Amazon is their favorite website.  

Building on the young user demographic of Alexa, almost half of all teenagers who participated in a marketing survey revealed that Amazon is their favorite online shop/website. No other site came close. This suggests that Amazon has a lot of influence over the younger audience, which could also point them towards purchasing more products from the brand. It won’t be surprising to see the same loyal Amazon users get ahold of an Echo smart speaker to integrate their favorite website in their everyday searches.

6. Amazon has surpassed Google in terms of product searches.  

Most product searches begin on Amazon now versus Google search. In the past three years (2015-2018), Amazon grew from 46% to 54%, while Google fell from 54% to 46%. This is due to the e-commerce website’s extensive inventory and availability of products. It has become a popular benchmarking tool for pricing too, as consumers still opt to check a product on Amazon even if they’ve seen it on another website.

The online retail giant doesn’t have to rely on advertising, as Amazon reported that 90% of their product views come from search compared to other avenues. This creates a massive opportunity for shopping on Amazon—if the practice will catch on.

7. Only 2% of Amazon Echo owners have shopped online using Alexa.  

One of the biggest goals of voice assistants is to probably transition their users to the world of “voice shopping.” However, it seems like consumers think there’s a long way to go before that happens. Even though smart speakers have been marketed as a tool to help you discover new products, not every consumer is sold on this method. Alexa itself is equipped to process verbal commands to make purchases, check the status of Amazon orders, and even suggest products.

The small statistic of people who shop with the smart speaker indicates that people still prefer to see their merchandise before committing to payment. This may be one of the platform’s most significant hurdles to address in the coming years as adoption continues to rise.

8. 20% of consumers that own a device installed with Alexa have used it to find deals or track what they’ve bought online.  

Don’t mistake the above stat as all bad news. Even though voice shopping isn’t a thing yet with most Alexa owners, they do use the assistant to help them find discounts online or give them status updates about their purchases. This suggests that while this may not be their primary platform for purchasing products, it’s an online shopping partner. Being connected to the Amazon ecosystem is just a bonus. It also highlights the evolving behavior of consumers who want to look for information hands-free.

9. 85% of consumers using voice search end up choosing the items Amazon suggests 

Having a smart assistant integrated into the inventory of the largest online retailer in the world has its obvious perks. Since Amazon claimed their edge on Google as the preferred search engine for products, it makes sense that users would trust this platform more. As a result, Amazon does gain more sales. This also proves that users ask their voice assistant’s opinions when it comes to online shopping.

10. Based on a digital assistant IQ test comprising of 800 questions, Alexa delivered 61% accurate answers.  

Alexa ranked third in the abovementioned test, after Google Assistant (86%) and Siri (79%). Since this test has taken place, Amazon has been working on making the assistant smarter. Besides the software built into these assistants, they also get their knowledge from the information presented online. It’s worth mentioning that Google Assistant is the only voice assistant that pulls its search results from Google. Both Siri and Alexa use Bing. This opens a portal of possibilities for search marketers and encourages them to make time in investing SEO for Bing and not just Google.

11. Over 100 million devices installed with Alexa have been sold.  

Even though there are plenty of devices that have Google Assistant and Siri pre-installed in their software, the demand for Amazon Alexa is present. This is a signal to Amazon higher-ups to continue developing the Alexa platform as many users find the need to incorporate it in their homes. The more features and skills they build, the more users would be hooked to the device as well.

12. Amazon executives shared that Alexa has told more than 100 million jokes and has sung Happy Birthday millions of times to customers.  

Besides being a trusty assistant for tasks, users also mainly use Alexa for entertainment. It’s vital for these AI-powered assistants to have a semblance of personality, rather than being too straightforward all the time. This means taking advantage of pop culture references, current events, and having an approachable persona, even if users are technically talking to a robot.

13. Alexa is now installed on over 28,000 devices globally.  

More devices are getting ahold of Alexa, which means more exposure to users. To give a clearer picture, Alexa was only on around 4,000 to 5,000 gadgets at the beginning of 2018, so the jump is massive. Majority of this growth is credited to third-party integration, more than the acquirement of pre-installed Alexa devices. The company is working towards expanding its reach on third-party apps as it wants to integrate its product into more of what people own already.

14. In 2014, Alexa was launched with 130 skills. As of December 2018, this number has grown to 80,000.  

The company refers to its voice apps as “skills.” What this means precisely is that the number of things you can tell Alexa to do is increasing. Besides the additional skills uploaded in Alexa’s software, the Amazon team also worked on the assistant’s ability to understand requests and answer questions by over 20% through machine learning capabilities.

Optimize your Business for Alexa

There are a lot of changes to expect in the world of voice search as the competition gets tough and the updates continue to roll. There are even a lot predictions made by different companies, such as 30% of web browsing sessions will be done without a screen in 2020, or half of all searches will be done via voice in the coming year too.

The voice search revolution is powerful, but it wouldn’t have gotten to where it is today without the help of voice assistants and what they can do now. Being one of the frontrunners in the game, Alexa is integral in shaping the future of voice search. Understanding what the assistant is capable of, who uses it, and what it’s used for can help you create voice search strategies you can use to your advantage.

Optimizing your content for Alexa and the other voice assistants need a thorough understanding of the voice search landscape. If you want to maximize your profits and learn more about voice search, you can partner with experts who know their way around the industry. Voice SEO can provide professional Alexa SEO services for your business that will surely get you ahead of the competition.

Written by voiceseo-admin · Categorized: Technology, Work · Tagged: Alexa SEO, Alexa SEO services, alexa statistics, alexa trends, voice seo statistics, voice seo trends

Apr 03 2020

100+ Voice Search SEO Statistics and Facts Every Digital Marketer Must Know

The first speech recognition technology, IBM Shoebox, was first launched in 1961. Fast forward to today, and voice search has evolved from performing mathematical functions and speech to asking Google, Alexa, or Siri to look for the best restaurants in your neighborhood.

But this is just the start of something bigger and more impactful across industries. Voice assistants will continue to revolutionize how consumers look for answers to their queries, how people go on about their daily lives, how businesses reach out to their customers, and more.

If you’re a marketer looking into voice search SEO, you need to get up-to-date with the latest statistics and facts about the industry. Use this information to ride along with the revolutionary tech and gain a competitive edge.

General Voice Search SEO Statistics and Facts

1. Voice search is 3.7x faster than typing, with individuals able to speak 110-150 words per minute. In comparison, the average typing rate is 38-40 words per minute. (Bruce Clay, 2016)

2. Google started feeding its AI engine with 2,865 romance novels as a way of enhancing its intelligence and conversational skills. (Buzzfeed News, 2016)

3. There was an estimated one billion voice searches per month by January 2018. (WordStream, 2018)

4. By 2019, the voice recognition market will rise to become a $601 million industry. (WordStream, 2018)

5. From 2008 to 2017, voice search queries rose to 3,400%. (Hubspot, 2018)

6. ComScore predicts that by 2020, 50% of all searches will comprise of voice searches. (Campaign, 2016)

7. As per seoClarity, about 20% of all voice searches are prompted by a combination of only 25 keywords. (DialogTech, 2019)

8. The top trigger words in voice search queries are “how,” “what,” and “best.” (DialogTech, 2019)

9. It’s predicted that by 2020, 30% of web browsing sessions will be conducted without a screen. (Gartner, 2017)

10. On average, it took 4.6 seconds to load a voice query result page completely. (Backlinko, 2018)

11. Statistics found that the average word count of voice search result page is 2,312 words. (Backlinko, 2018)

12. The word error rate for speech recognition is at 8%. (Bruce Clay, 2016)

13. A study shows that the average Domain Rating of a voice search result was 76.8. (Backlinko, 2018)

14. Pages that rank in the top three desktop results have higher chances to lead voice search queries. Case in point, 74.9% of Google Home results are traced from pages that also dominates the top three results for those particular keywords in the desktop SERPs. (Backlinko, 2018)

15. Creating individual pages for every voice search inquiry isn’t an effective SEO strategy since very few voice search outcomes had the exact answer in their title tag. (Backlinko, 2018)

16. Direct and easy-to-read content may benefit voice search SEO. The average Google audio query result passes a ninth-grade reading level. (Backlinko, 2018)

18. 70.4% of Google Home result pages are HTTPS protected. (Backlinko, 2018)

19. The average voice query answer stretches up to 29 words. (Backlinko, 2018)

Voice Search Device Statistics and Facts

19. There are currently over 20 different smart voice assistants (i.e., Siri, Bixby, Alexa, Google Assistant, Cortana, and others) in the market. (Cognilytica, 2018)

20. By the start of 2018, more than 20% of American households equipped with Wi-Fi had a smart speaker. (ComScore, 2018)

21. Smart speaker shipment worldwide grew close to 200% year-over-year in Q3 2018—reaching 22.7 million units in the quarter. (Strategy Analytics, 2018)

22. Apple’s Siri leads the voice assistant usage on smartphones while Amazon’s Alexa tops on smart speakers and Google Assistant is coming up second in both categories. (Voicebot.ai, 2018)

23. A survey shows that 65% of individuals who used smart speakers can’t imagine life without their devices. (Digital Information World, 2018)

24. Another survey shows that 42% of smart speaker users say that voice-enabled devices have become “essential” to their daily lives. (NPR, 2017)

25. The total number of smart devices in households grow 78% annually. (National Public Media, 2018)

26. A report from Strategy Analytics says Google Home and Amazon Echo constitute 94% of all smart speakers presently in use. (TechRepublic, 2018)

27. As per a Hitwise report, 12% of all Google queries are mobile voice searches. (Econsultancy, 2018)

28. About 88% of all “near me” search queries are performed on mobile devices. (MotoCMS, n.d.)

29. 20% of individuals perform voice queries on mobile devices. The more mobile-intuitive a business is, the higher the chances they get to appear on voice search results. (Alphametic, 2018)

Voice Search via Google Assistant Statistics and Facts

30. Based on a digital assistant IQ test comprising of 800 questions, Google Assistant showed the most accurate answers with a score of 86%. (Loup Ventures, 2018)

31. Google projected that Assistant will be available on one billion gadgets, an increase from 500 million last May 2018. (Google, 2019)

32. Active users of Google Assistant grew 4x over the past year. (Google, 2019)

33. Google Assistant currently speaks nearly 30 languages in 80 countries. Also, the voice assistant is now multilingual. (Google, 2019)

34. Google Assistant now works with more than 10,000 smart home devices from 1,600 well-known brands. (Google, 2019)

35. The Assistant now comes with eight new voices, including British and Australian accents, in the U.S. this year. (Google, 2019)

36. In the Google App, 20% of searches are by voice. (Google, 2016)

37. Google Assistant will be intelligent enough to distinguish what language the user speaks, just like Google translate. This should be enough to service 95% of Android users. (The Verge, 2018)

Voice Search via Apple’s Siri Statistics and Facts

38. Based on the same test mentioned above, Siri answered 79% of the queries correctly. (Loup Ventures, 2018)

39. Survey shows that 44% of virtual voice assistant users on smartphones are utilizing Siri. (Voicebot.ai, 2018)

40. Apple’s Siri takes over the U.S. market for virtual voice assistants on smartphones with 45.65%. (Statista, 2018)

41. In June 2017, Siri had 375 million monthly active users. (Voicebot.ai, 2018)

42. 19% of individuals interact with Siri daily. (Hubspot, 2018)

Voice Search via Amazon’s Alexa Statistics and Facts

43. Based on the same test mentioned above, Alexa delivered 61% accurate answers. (Loup Ventures, 2018)

44. Amazon’s SVP of Devices and Services stated that over 100 million devices installed with Alexa have been sold. (The Verge, 2019)

45. Amazon executive Daniel Rausch shared at Berlin’s IFA tech show that Alexa has told more than 100 million jokes and has sung Happy Birthday millions of times to customers. (CNET, 2018)

46. Alexa is now connected with more than 20,000 devices. (CNET, 2018)

47. Alexa’s catalogue of skills—what Amazon calls its voice apps—has now grown from 130 upon its launch to a massive number of 80,000 as of December 2018. (Statista, 2019)

48. There are hundreds of thousands of developers in more than 180 countries working on Alexa. (CNET, 2018)

49. According to a report, 20% of consumers that own a device equipped with Alexa have used it to find deals or track what they’ve bought online. (The Next Web, 2018)

50. Amazon has sold around 50 million Alexa devices. (The Information, 2018)

51. 85% of consumers using voice search end up choosing the items Amazon suggests. (Quora Creative, 2018)

Voice Search via Microsoft’s Cortana Statistics and Facts

52. Based on the same test mentioned above, Cortana showed 52.4% accuracy of answers. (Loup Ventures, 2018)

53. In 2017, a report gathered that Cortana saw a 350% increase in monthly active users. (Windows Latest, 2017)

54. 25% of searches on Windows 10 taskbar are via voice—on a desktop. (Edit UK, 2018)

Voice Search via Samsung’s Bixby Statistics and Facts

55. 4% of smartphone users use Bixby. (Voicebot.ai, 2018)

56. Bixby is currently available in U.S. English and Korean. (Samsung, 2017)

57. Bixby’s voice search capabilities now reach over 200 countries worldwide. (Samsung, 2017)

58. The voice assistant garners 10 million active users globally. (Samsung Mobile Press, 2017)

59. Users can ask Bixby to “take a selfie” and allow Bixby to edit and enhance the image, and even share it on social media. (Samsung, 2017)

Voice Search Usage Statistics and Facts

60. 56% of new smart speaker users have also started using voice command searches on their mobile devices more often. (Convince and Convert, 2018)

61. One in five adults uses mobile voice commands at least once a month. (MotoCMS, n.d.)

62. A survey of 1,200 adults in the U.S. found that 26.1% of people who owned a smart assistant-enabled device used it to make a recent purchase. The same survey revealed that 16% of those consumers used it for shopping every month. (The Next Web, 2018)

63. Smart speaker owners use the device to perform an average of 7.5 out of 28 task types regularly, from playing music to getting flight information. (NPR and Edison Research, 2017)

64. Research shows that people use voice assistants in the car (51%), at home (39%), in public (6%), and at work (1%). (Cognilytica, 2018)

65. Individuals under the age of 24 are 33% more likely to utilize voice search queries in public compared to older people. (Go-Gulf, 2018)

66. Roughly 50% of smart device users rely on voice assistance when looking for products. (Go-Gulf, 2018)

67. 23.3% of smartphone users are very satisfied with voice search. (Go-Gulf, 2018)

68. A study found that willingness to engage by voice with smart gadgets even in public places continued to rise for the past three years,. (Stone Temple, 2019)

69. In 2017, 35.6 million Americans used a device equipped with voice assistance at least once a month. (Digital Information World, 2018)

Voice Search Demographic Statistics and Facts

70. A Global Web Index 2018 Insight Report shows 27% of the global online population is using voice search assistants on a smartphone. (The Webmaster, 2019)

71. Research shows that 42% of U.S. adults use voice assistants through their mobile devices. (Pew Research Center, 2017)

72. Survey shows that around 53 million U.S. adults over the age of 18 currently own at least one smart speaker. (National Public Media, 2018)

73. 25% of people aged 16 to 24 utilize voice search technology on their mobile phones. (MotoCMS, n.d.)

74. A survey found that 57% of people who use smart audio with children in the household said one of the reasons they wanted a smart speaker was to entertain their kids. (NPR and Edison Research, 2018)

75. 80% of smart audio owners agree that Alexa or Google Home “has made it easier to entertain the children in the household.” (NPR and Edison Research, 2018)

76. Baby Boomers (22%) are less likely to use voice assistants when driving compared to Millennials (37%) and Gen Xers (41%). (Higher Visibility, 2019)

77. 19% of Baby Boomers use voice assistants while watching TV, more frequently than Millennials (7%) or Gen Xers (5%). (Higher Visibility, 2019)

78. People between 25 to 34 years are more likely to feel comfortable interacting with voice-enabled devices. (Stone Temple, 2019)

79. Baby Boomers and Millennials are equally likely to ask their voice assistant to find recipes, more likely so than Gen Xers. (Higher Visibility, 2019)

80. Voice-enabled speaker owners wish to receive deals, sales, and promos (52%) as well as event and activity information (42%) from brands. (Think with Google, 2018)

Voice Search by Gender Statistics and Facts

81. In 2018, voice search statistics found that 66% of male smartphone owners use voice-enabled technology at least once. Additionally, there are 53% of male desktop and laptop users, 49% tablet users, and 46% off smart audio users that utilize virtual assistants. (MotoCMS, n.d.)

82. On the other hand, there are 55% of female smartphone owners, 30% of desktop and laptop owners, 31% of tablet users, and 26% of smart speaker owners that have used voice assistants. (MotoCMS, n.d.)

83. Research reveals that 42.5% of women are prone to using voice assistants more likely than men (37%) when it comes to asking for directions. (Higher Visibility, 2019)

Voice Search Behavior Statistics and Fact

84. 55% of people who use voice assistants say the major reasons why they utilize the feature is because it allows them to interact with their gadgets hands-free. (Pew Research Center, 2017)

85. Meanwhile, 23% cite “fun” as another major reason why they use it, claiming that it feels more natural than typing (22%). (Pew Research Center, 2017)

86. 25% of voice-activated speaker owners keep their devices in their bedrooms. (Quora Creative, 2018)

87. 41% of individuals who have voice-activated speakers say using the technology feels like talking to another person or a friend. (Think With Google, 2018)

88. Individuals who engage with smart speakers interact with it as if they’re human, expressing courtesy words such as “please,” “thank you,” and even “sorry.” (Quora Creative, 2018)

89. Survey shows that consumer spending via digital voice assistants is predicted to rise by 18% by 2020. (Quora Creative, 2018)

90. Two-thirds of individuals who utilize digital voice assistants end up using their mobile devices less often. (Hubspot, 2018)

Voice Search Commands Statistics and Facts

91. A survey shows that most people use their smart audio to play music (68%) or check the weather (58%). (NPR and Edison Research, 2017)

92. 17% of respondents in a survey say they regularly use voice search to help them set, cancel, and manage their alarms. Meanwhile, 10% of participants use it to add or manage appointments and events in their calendars.  (Higher Visibility, 2019)

93. Roughly 10% of voice search questions start with who, what, when, where, why, and how. (Bruce Clay, 2016)

94. In a study that asked respondents which situations they’re more likely to use voice assistants on their smartphone, the top answers were when their hands are full (50%) and while driving (42%). (Stone Temple, 2019)

Local Voice Search Statistics and Facts

95. 76% of smart speaker users conduct local voice queries at least weekly. (BrightLocal, 2018)

96. A 2018 study found that 58% of consumers have used voice search to look for local business information in the past 12 months, while 46% of voice search users find local businesses regularly. (BrightLocal, 2018)

97. People who utilize voice search most likely use the feature to look for restaurants, grocery stores, and food delivery services. (BrightLocal, 2018)

98. 72% of buyers who find local businesses through voice search ends up visiting the stores within a 5-mile radius. (WordStream, 2018)

99. 27% of consumers visit the website of a local business after performing a voice query. (BrightLocal, 2018)

100. 54% of voice search users also want to be able to place a restaurant or bar reservation using the technology. (BrightLocal, 2018)

101. 46% of consumers would prefer to hear local business’ rates in voice query results. (BrightLocal, 2018)

Prepare for the Upswing of Voice Search

Smart voice assistants are already becoming a part of our daily lives. For businesses, this opens a vast majority to be more in touch with their target audience in a way that matches their search behavior.

Getting into the voice search train as early as possible can help your business elevate your online marketing tactics. Voice-enabled search is here to stay and evolve. Either you adapt to thrive or ignore to flop.

Written by voiceseo-admin · Categorized: Uncategorized · Tagged: seo statistics, voice seo statistics

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How to Optimize Your Voice SEO for the Google Local Three-Pack
If you have a business in a particular community, being part of the Google Local Three-Pack can boost your overall online presence. Also called Map or Snack Pack, the local pack is the section that..

Should You Outsource Voice Search SEO Services or Build an In-house Team?
Without a doubt, the way we interact with technology has shifted over the years. Before, people only use their phone for sending text messages or calling someone. Today, you can now pick up your.. ...phone and ask your voice assistant to call a specific person or send them a message. They can also find you the answer to any question you have.